Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Image expansion.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo. Among those features coming straight to customers of both resources are the following: The new application itself, which gives users access to find the most up-to-date B2B contact and account information within Dynamics 365. What This Looks Like for Customers.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

KoMarketing Associates

NOVEMBER 18, 2020

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. In order to utilize this feature, you will need to run a campaign that targets a company target list. Lastly, LinkedIn launched a new targeting feature that is sure to make growing companies thankful.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156

Features Product Tips Work Management 156

KoMarketing Associates

FEBRUARY 16, 2021

Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 130

Features Marketing Analytics Tools Google Demographics 130

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry and more. Open the report What is first-party data advertising?

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Martech

JANUARY 17, 2024

Many of these features are now being upgraded with AI and ML. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering. The use of generative AI for content creation is an emerging trend and not yet a standard feature in CDPs.

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care. Get MarTech!

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Navigate the Channel

JANUARY 29, 2024

However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void. Develop high-quality, engaging content that resonates with your target audience.

Social Media 65

Social Media Media Demographics FAQ 65

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Primarily utilized in online advertising, these cookies track a user’s browsing history and activities, enabling targeting for personalized ads for products and services. Why we care. Get MarTech! In your inbox.

Features 133

Features Google Privacy Eye-Tracking 133

Navigate the Channel

DECEMBER 13, 2023

The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience. The days of solely relying on AI for initial targeting and then reverting to traditional marketing practices are outdated.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Strategic-IC

FEBRUARY 1, 2019

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting? LinkedIn’s account targeting features already offer substantial value for ABM campaigns.

Account Based Marketing 75

Account Based Marketing ABM Features Intent Data 75

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

ANNUITAS

OCTOBER 5, 2023

The key is how Salesforce continues to evolve not just the product portfolio, but its overall pricing models to make sure value is received on both sides as AI makes it easier, if not necessary, for more individuals in the company to access and make use of Salesforce data and features.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Suggested Target Audiences Imagine working tooth and nail on copy, and finding out it doesn’t resonate with your target audience. Let’s dive right in! You will never have to face this nightmare ever again!

Social Media 98

Social Media Template Media Viral Marketing 98

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Post updates targeted to specific audiences from your LinkedIn Company Page. Marketers can now post targeted updates from their company page. That’s changed.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Conductor

AUGUST 4, 2022

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. Drive impact by getting the most out of small but mighty feature enhancements. Consider this your winning recipe for securing the highly coveted People Also Ask result types.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo It is common for sales and marketing professionals who use Dynamics 365 to have the customer relationship management (CRM) system open constantly because it is such an integral part of their work. “Now ZoomInfo Enrich , an automated feature that updates and appends data records.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 98

Features Google Ads ROAS 98

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. Budget Holders.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google said this is a “simplified view” of all the same reporting features.

Features 112

Features Google Ads Segmentation 112

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. Are you targeting B2B? Try our targeting services! Contact us to get started!

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Optinmonster

DECEMBER 14, 2021

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

QuanticMind

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Anyword

FEBRUARY 19, 2024

We’re thrilled to introduce a groundbreaking feature from Anyword, designed to revolutionize how you produce blog content. Ensuring consistency in tone, especially when addressing various topics for different target audiences, poses a significant challenge. The outcome? A disjointed experience that can deter your readers.

Features 52

Features Training Creativity Generation 52

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The post This week’s roundup of the latest martech featuring AI/ChatGPT appeared first on MarTech. GetResponse’s AI Email Generator is an all-in-one email solution.

Marketing AI 104

Marketing AI Features Press Template 104

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. Let’s get started! What is Field Mapping?

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75