B2B Lead Generation Blog

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. When Facebook does a lot of changes, it’s not a big team. I don’t believe that channels like Google, Facebook, or SEO, video, etc.

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Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

For instance, the posts that I put up on Facebook. You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook. Have you made empathetic marketing part of your strategy in 2017? If not, you should.

Trending Sources

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. Have you ever wondered about how can you use LinkedIn for better lead generation and business.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation.

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Where’s the Passion in B2B Marketing?

B2B Lead Generation Blog

Photo Attribution: Salesforce Facebook — Tony Robbins Day Dreamforce Day Three. Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing?

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Facebook news does well on Facebook,” Mirman said. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

Human Touch alliances B2B marketing connections facebook joint ventures LinkedIn networking relationships rolodex super connector twitter Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. I can remember when my father had a sturdy metal rolodex sitting on his office desk that contained all of his priceless contact numbers.

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

A Facebook page for Seymour. Raising funds for victims of Hurricane Sandy by encouraging participants to be “Seen with Seymour” and post their photo with Seymour on the Facebook page or Twitter feed.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Advocates shared across Facebook, Twitter, PURLs and email. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Within seven months, in addition to having more than 23,000 regular gamers, Plantville had: 2,700 friends on Facebook. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself?

B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

B2B Lead Generation Blog

Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

For instance, an engineer may have a Facebook profile, but is he really on there to learn about the newest technology? His bank invited fans of a super-popular European sport to submit a video depicting their passion for it to the bank’s Facebook page.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Free inbound marketing training program to help you get ahead

B2B Lead Generation Blog

Other classes focus on effective blogging, SEO tactics, uses for Facebook and LinkedIn, and landing page best practices. If you are a marketing professional looking to gain new skills in this competitive workforce or a marketer between jobs check out the Inbound Marketing University’s marketing retraining program. I’ll lead one of ten webinar classes held during this free, week-long program June 15-19.

Looking for a little marketing wisdom?

B2B Lead Generation Blog

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error.

How to use social media for lead generation

B2B Lead Generation Blog

The group also started a Facebook account, but found that the LinkedIn group began attracting members with the right professional backgrounds. Under a “join us” headline, link visitors to your Facebook or LinkedIn groups. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. Have you ever wondered about how you can leverage social selling for better lead generation and business development?

21 Fantastic Facebook Marketing Guides


marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

The Facebook Sharing Debugger is an essential content marketing tool


Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

B2B Paid Content Distribution: Facebook vs. LinkedIn


At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Study: No One Uses Facebook Reactions


If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured

The Nine Best Facebook Marketing Tools


Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

The Impact of Facebook’s Algorithm Change, in 5 Charts


Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?


Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

People Trust Facebook Less Than Congress


Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

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Stepping Up Your Facebook Retargeting with Video


That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists.

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Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals


spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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How to Create Facebook Lead Ads: A Beginner's Guide


Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

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