Gamification: How Siemens got 23,000 engineers to learn about its brand
B2B Lead Generation Blog
DECEMBER 10, 2012
That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Within seven months, in addition to having more than 23,000 regular gamers, Plantville had: 2,700 friends on Facebook. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager.