Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about? Say Cheese!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. They inform, inspire, and even entertain. The answers were eye-opening.

Marketing Report 111

Marketing Report B2B Marketing Advertising Agencies B2B 111

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. Commanding the leading CRM, business intelligence, and marketing automation systems has massive business impact.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 192

SEO Lead Scoring Lead Ranking SERP 192

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Think about an IT services firm.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

SWOT 103

SWOT Comparison Peer-to-peer Analysis 103

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Translation?

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.” Video duration.

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged. Expand your network.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. A great tool for sharing useful information. Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Let’s start with the best tools for lead generation and email marketing.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. And with marketing tools and social media management tools , connecting with similar companies is much easier. You can see it everywhere. What is Cross-Promotion?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This will attract your audience to your brand and content, integrating them into your marketing ecosystem. Expanded reach: People follow people rather than companies.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Let’s briefly break down the definitions and implications for these new features. Let’s set some context first. What is Apple changing? Private Relay.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Marketing Funnels 125

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 125

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. Channel trailer and featured video. Featured sections.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. However, mastering Twitter requires understanding its nuances and effectively utilizing its features. It offers an excellent platform for real-time information sharing and conversations.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started.

eCommerce 105

eCommerce Twitter Ideal Customer Profiles Broadcasting 105

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. With patience and persistence, retargeting can become a powerful tool in your digital marketing arsenal.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Five years ago, StarKist faced uncertainty in the market.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. With all eyes on getting the best bang for their buck, many companies are now looking at fractional hiring as the way to go. Not too shabby, ehh ?!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Sprout Social

JUNE 13, 2022

Our #1 Most Requested Feature is Here. This feature makes it possible to schedule content from 15 minutes to a maximum of 10 days in advance. TikTok was one of our most-requested features. In this step, you can also use Sprout’s unique features to keep your campaigns and team processes organized. Published on.

Tips 90

Tips Eye-Tracking Social Media Profiling 90

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Digilant

APRIL 16, 2024

The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards. In other words, it’s a mass-market play, casting a wide net with the hope of reaching a relevant subset of the audience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards. In other words, it’s a mass-market play, casting a wide net with the hope of reaching a relevant subset of the audience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards. In other words, it’s a mass-market play, casting a wide net with the hope of reaching a relevant subset of the audience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Unbounce

JULY 22, 2020

Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform. Facebook can see that this potential customer is in the market for a new leather bag (they were just searching for one last night!) Homepages are slow and overwhelming.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145