Expert insights. Personalized for you.
Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. MORE
Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? MORE
Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. We will cover the following topics: What is Event Marketing? MORE
As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships. MORE
Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. MORE
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events. MORE
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. Video highlights Another effective tactic is putting together a video highlight reel of past events. MORE
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. MORE
When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. MORE
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Promotional Products Have Wide Exposure. MORE
When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook. MORE
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Don’t wait for the next in-person event. Put a landing page URL on your promotional products. MORE
In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) Event Marketing advocacy advocacy marketing advocate at events advocate community advocate marketing advocate marketing program advocate rewards customer engagement MORE
Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing MORE
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event. MORE
Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Be Swift with Post-Event Communication. MORE
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products. About Promotional Products. MORE
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing MORE
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Here are seven ways to promote your local business outdoors. Event Marketing. Point of Sale Promotions. MORE
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Notebooks are one of the oldest and most popular promotional products. MORE
Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events. MORE
The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy. The Crucial Ingredient Before You Promote Your Product. How to Promote a Product: 15 Strategies. Hold a Promotion. MORE
In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. MORE
Remember when “events” was synonymous with “in-person events”? Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. MORE
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. MORE
Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs. Reel Them in During the Live Event. You got them to register, now it’s time for them to attend the live event. MORE
The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. On RebelMouse, users can create scheduled events for live streaming. Event Time. MORE
Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event? MORE
There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. This is a good way to promote and show how much valuable content your conference will have. Create a pre-conference promotion announcement postcard for direct mail. Outline community features that would enhance members’ conference experience, like the directory, discussions, event site, resource library and mobile app. MORE
2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. MORE
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance. MORE
Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Here are six of the best creative ideas for your business event. MORE
Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. MORE
My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. By way of reference, in their “ 2013 ON24 Webinar Benchmarks Report ,” Webinar and virtual event platform company ON24 reported findings based on a study of more than 2,300 Webinar events, and claim that starting email promotions more than seven days prior to an event increases the size of the audience by up to 36%. MORE
The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. MORE
Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content. MORE
Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group. Event Marketing MORE
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships.
Biznology
APRIL 11, 2018
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Don’t wait for the next in-person event. Put a landing page URL on your promotional products.
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Marketing Insider Group
DECEMBER 10, 2020
Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion.
Oracle
DECEMBER 12, 2018
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. Video highlights Another effective tactic is putting together a video highlight reel of past events.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
KoMarketing Associates
MAY 6, 2020
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance.
Webbiquity
AUGUST 18, 2020
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events.
Hootsuite
JUNE 26, 2019
When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook.
Webbiquity
DECEMBER 31, 2020
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Here are seven ways to promote your local business outdoors. Event Marketing. Point of Sale Promotions.
Sales Lead Insights
SEPTEMBER 18, 2018
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights.
Marketing Insider Group
JUNE 25, 2019
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing
Marketing Insider Group
APRIL 25, 2017
Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […].
Webbiquity
APRIL 18, 2019
Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.
Act-On
DECEMBER 3, 2019
Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing
Optinmonster
APRIL 27, 2020
The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy. The Crucial Ingredient Before You Promote Your Product. How to Promote a Product: 15 Strategies. Hold a Promotion.
SmartBug Media
MAY 20, 2020
Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare.
Hubspot
JUNE 23, 2020
In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.
RebelMouse
DECEMBER 17, 2020
The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. On RebelMouse, users can create scheduled events for live streaming. Event Time.
Marketing Insider Group
NOVEMBER 12, 2019
2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning.
Higher Logic
JUNE 4, 2019
Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs. Reel Them in During the Live Event. You got them to register, now it’s time for them to attend the live event.
RockContent
NOVEMBER 9, 2020
Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. We will cover the following topics: What is Event Marketing?
DivvyHQ
NOVEMBER 17, 2020
Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads?
Hubspot
JANUARY 13, 2021
When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.
Marketing Insider Group
JULY 16, 2019
Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group. Event Marketing
Biznology
MAY 11, 2018
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Promotional Products Have Wide Exposure.
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Notebooks are one of the oldest and most popular promotional products.
RockContent
JULY 31, 2020
Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event?
Biznology
JUNE 7, 2018
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products. About Promotional Products.
The Point
AUGUST 29, 2013
My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. By way of reference, in their “ 2013 ON24 Webinar Benchmarks Report ,” Webinar and virtual event platform company ON24 reported findings based on a study of more than 2,300 Webinar events, and claim that starting email promotions more than seven days prior to an event increases the size of the audience by up to 36%.
Marketing Insider Group
AUGUST 17, 2020
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event.
Higher Logic
FEBRUARY 25, 2016
There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. This is a good way to promote and show how much valuable content your conference will have. Create a pre-conference promotion announcement postcard for direct mail. Outline community features that would enhance members’ conference experience, like the directory, discussions, event site, resource library and mobile app.
Webbiquity
JUNE 13, 2019
Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Here are six of the best creative ideas for your business event.
Influitive
JANUARY 11, 2019
In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) Event Marketing advocacy advocacy marketing advocate at events advocate community advocate marketing advocate marketing program advocate rewards customer engagement
Webbiquity
JULY 18, 2019
Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content.
Marketo Events
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. More than 80 percent of marketers see themselves moving to more online events in the future. [1].
Sword and the Script
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.
Webbiquity SMM
MARCH 7, 2019
The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.
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