article thumbnail

Measuring Success Beyond Attendance Numbers: A New Approach to Event Metrics

Webbiquity

When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. True success lies in how well an event aligns with business objectives and delivers value to attendees. Did they leave the event with the information they came for? Contributed post.

article thumbnail

Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Event importance/priority.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to align teams early with a strategic event workshop

Martech

Sales and events aren’t even on the same page. It’s a familiar scenario for any company that’s ever hosted a large event. Thousands of dollars in valuable event content are often left on the cutting room floor. A unified event strategy where each team had clear, tangible roles and saw their unique value. The result?

article thumbnail

How to maximize event ROI using smart budgeting

Martech

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. Brand visibility throughout the event.

article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

article thumbnail

IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Get the toolkit The rise of influencers in entertainment and brand activations The integration of influencers into live events has evolved in recent years.

article thumbnail

How the event-first approach to marketing can maximize research ROI

Martech

They are using the events-first approach and having the webinar launch survey-based research. By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. These steps ensure credible data and create a network to amplify your event.

ROI 118
article thumbnail

Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. Map out exactly what you want from a vendor and secure your event success. Download the eBook today!

article thumbnail

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space. Download the eBook today!

article thumbnail

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

article thumbnail

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction. How email and social media can supercharge your lead generation strategies.

article thumbnail

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality.

article thumbnail

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. But doing it effectively to optimize results is also the top challenge marketers face. And there's one promising avenue many marketers may be under-investing in.

article thumbnail

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Send your questions ahead of time to make sure your voice gets heard in this interactive event. Which production secrets are key to transitioning webinar attendees to active sales prospects. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.”

article thumbnail

Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Brought to you by SpotMe: this template is ideal for companies looking for a vendor to fulfill their specific event needs and requirements! Map out exactly what you want from a vendor and secure your event success. Download the essential virtual event RFP guide to learn: What is an RFP and why run one?