Zoominfo

FEBRUARY 12, 2025

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. Early in my career, events terrified me. In other words: you need to come to the event with a full calendar of 1:1 meetings.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. Interestingly, the difference maker for modern in-person events is their virtual component.

Event Marketing 112

Event Marketing Paid Search Agency Companies Advertising Agencies 112

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. You are planning a large marketing event for customers and prospects. Answer: Certainly!

Enterprise Management 107

Enterprise Management Marketing Management B2B Marketing Planning 107

Marketing Insider Group

JULY 22, 2024

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event. The platform then tracks all interactions within this session, from page views to clicks and other events. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Webbiquity

APRIL 8, 2025

Owned content (your brand website and blog) Shared (social) media Earned media (industry press, analysts, associations, partners, vertical sites , influencers) The digital output from event marketing (video, related blog posts, photos from the event, with an emphasis on all socially sharable content pre-, during, and post-event).

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Vision Edge Marketing

OCTOBER 1, 2024

Event Attendance and Engagement : Monitoring attendance, participation, and engagement levels at webinars and other online and in-person events or workshops provides insights into customer interests and brand engagement. You can use platform such as Zoom to capture this data.

POS 305

POS Marketing Analytics Tools Marketing Management Word of Mouth 305

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events. Think of your upcoming campaigns, product launches, or special events that can be turned into engaging posts. Interactive Posts: Polls, questions, or quizzes.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

SEPTEMBER 3, 2024

Facebook has more features than many other platforms such as exclusive groups, longer text posts, and live events—however, Gen Zers aren’t as active here as they are on other sites. Encourage them to join your Facebook group or events from other platforms and keep them engaged with compelling content.

Webinar Metrics 182

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 182

Webbiquity

AUGUST 28, 2024

Sponsor, exhibit, and (if possible) speak at trade shows and industry events, particularly any that are local to your main office. If your budget is tight or an event isn’t quite a direct hit, at least send a couple of sales people to walk the floor and strike up conversations.

Brand Identity 286

Brand Identity Branding B2B Thought Leadership Work Management 286

Webbiquity

DECEMBER 3, 2024

Consider such questions as: What events will we be attending or running? What is the target audience at each event? What influencers, analysts, and media persona will be attending each event? Remember that within each quarter, you will have specific marketing and product activities planned. It’s key to your success.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

DECEMBER 9, 2024

A well-organized content calendar also helps businesses stay ahead of trends, target relevant topics, and align with key dates or seasonal events. It makes sure that your website always has fresh, optimized content that appeals to both users and search engines.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

JULY 23, 2024

The platform’s immediacy is particularly beneficial for addressing urgent issues or participating in live events and conversations. This real-time aspect allows brands to respond to customer queries and feedback quickly, demonstrating a commitment to customer service and enhancing customer satisfaction.

Twitter 324

Twitter Brand Identity Branding Customer Satisfaction 324

Webbiquity

JULY 10, 2024

Throw a pop-up event Pop-up events are another form of shopper marketing strategy that can introduce your CGP brand to new audiences, as well as form stronger connections with existing customers. Throwing an event offers a chance for consumers to become immersed in your brand or product without being distracted by others.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Brand Identity 152

Marketing Insider Group

AUGUST 13, 2024

This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content. Create a calendar outlining what content you’ll publish, when, and on which platforms. SEO Best Practices: Optimizing your content for search engines (SEO) is crucial for visibility.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Trade Press Services Newsletter

OCTOBER 3, 2024

Some opportunities for creating a brand community include online forums, social media groups, and online and in-person events. Create spaces where target audiences can interact, share experiences, and feel “special.” Encourage Gen Zers to become brand ambassadors.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Trade Press Services Newsletter

DECEMBER 5, 2024

Webinar On24’s Content and Marketing Trends 2025 on-demand webinar event equips marketers with the tools they need to succeed in 2025. The podcast is hosted by Justin Starbird, CEO of The Aebli Group , who regularly interviews leaders from various industries about topics like best practices, innovation, leadership, and business development.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

DECEMBER 10, 2024

Seasonal Campaigns: Send timely promotions around holidays or events. Suggested Schedule Types Weekly Newsletters: Keeps your audience updated on new content or offers. Monthly Recaps: Summarize key highlights or best-performing content.

CRM 278

CRM Email Marketing Click Rate Work Management 278

Marketing Insider Group

OCTOBER 1, 2024

This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. Following this event, I asked Molloy to share what she discovered during some of the Summit’s lectures. conversion rate.

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

JULY 24, 2024

You’ll want to foster a sense of community by encouraging discussions, responding to comments, and hosting interactive events. 9) Brand Awareness Content marketing is crucial in building brand awareness by making your brand more recognizable and memorable to your audience.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

WordAgents

APRIL 8, 2025

Amazon Prime Day turns standard sales into cultural events, playing on the power of FOMO. The annual shopping event creates scarcity with time-limited “Lightning Deals” displaying countdown timers and inventory status. Amazon reveals select deals in advance while promising “surprise deals ” during the event.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

SEPTEMBER 19, 2024

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. The event industry market is booming at a CAGR of 6.4% In a B2B context, 82% of event attendees prefer to attend in person, and 80.4% trillion by 2032.

Marketing AI 135

Marketing AI B2B B2B Thought Leadership PR 135

Webbiquity

JANUARY 7, 2025

7: The 22 49 Best Virtual Event Platforms The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. But there are digital marketing steps you can take to make the best of this ongoing change, as this August 2024 details.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. A few days before the event, send a reminder with key talking points.

Work Management 120

Work Management Marketing Automation Services Marketing Management Hubspot 120

SendX

SEPTEMBER 25, 2024

To find images and graphics for your newsletter, check out graphic asset libraries such as Freepik or Icons8, where you can find everything from location icons for highlighting the location of an upcoming event to see you soon graphics to invite loyal customers to early access sales. What Is a Good Average Open Rate for Email Newsletters?

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

DECEMBER 19, 2024

Or, imagine a little yarn store that hosts knit-together events every Saturday. Marketing Tip: Use your marketing platforms to promote community events, initiatives, and opportunities and deepen your connection with your audience. Just think about your local coffee shop where the cashier remembers your name and order.

Small Business Marketing 147

Small Business Marketing Communities Tips Ad Building 147

Webbiquity

JULY 23, 2024

AI can even simplify event planning with influencers, making it easier to boost your brand’s visibility. They analyze comments, likes, and shares to gauge sentiment. This helps you create content that resonates with your audience. When you know what your audience feels, you can engage them better.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

FEBRUARY 3, 2025

Timely content responds to current events or trends, driving immediate interest. Calendars prevent lapses in publishing, improve coordination, and help balance diverse content types. Include a mix of evergreen and timely pieces. Evergreen content remains relevant over time, offering consistent traffic. Together, they keep your blog dynamic.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Digital marketing offers precision targeting, real-time analytics, and cost efficiency.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Sprout Social

MARCH 14, 2025

Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? Heres a breakdown of what you must do before, during and after the event.

Brand Identity 116

Brand Identity Branding Social Media Youtube 116

Martech

JANUARY 2, 2025

In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and the reports they need to create to eliminate customer friction points. Remember, each platform uses its own terms and nomenclature.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Click Rate Marketing Management 119