The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events.

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion.

Insiders

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How to Increase Attendee Engagement for Your Digital Events

SendX

f you had never thought about holding digital events before 2020, the Covid-19 pandemic likely put these virtual experiences on your radar. virtual event engagement

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Be Swift with Post-Event Communication.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. cities for live events.

How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships.

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Marketo

Remember when “events” was synonymous with “in-person events”? Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. As a result, their ROI can be significantly higher than for in-person events.

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The Pitfalls of Hosting Virtual Marketing Events.

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Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Download the Request for Proposal template to learn: What is an RFP and why run one? Who should be involved in the process? What requirements should you look for in a virtual event RFP (Request for Proposal)? SPOTME

How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”.

5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

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64% of Marketers Still Struggling to Execute Valuable Virtual Events

KoMarketing Associates

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. B2B Marketers Finding Virtual Event Success.

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Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Marketo

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. With that being said, no event, online or in-person, is perfect.

8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences.

How to Get People to Attend Your Event

Navigate the Channel

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout.

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

Marketing Insider Group

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Your team should build such a strategy into your virtual event plan from the outset. Join event sessions.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing

Creating Engaging Content Experiences within a Virtual Event

Influitive

Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges. The post Creating Engaging Content Experiences within a Virtual Event appeared first on Influitive. Events

The Best Marketing Events Happening in 2022

Marketing Insider Group

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. I’ve spoken at nearly all of these so I can talk first-hand about the value and quality of the event.

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How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group. Event Marketing

5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Event Marketing

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Attendee Event Experience.

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Event microsite.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Event organizers base KPIs on the goals they’re aiming to achieve. Lead generation – Increased lead generation for event sponsors.

Virtual Meeting Events – The Solution to Canceled Live Events

Jifflenow

The global economy has been affected in ways not seen before and the events industry is among the hardest hit. It is not clear when the pandemic will end and live events will be back in place, therefore, a number of enterprises are on the lookout for other options to engage with customers.

Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics.

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Customize Hybrid Event Strategies to Drive Engagement

SWZD

Engagement is a key factor in determining the success of hybrid events. Find out how to customize event marketing strategies to keep your audience engaged. Blogs Digital Events Events

What is Event Marketing And Why Your Company Should Host an Event

RockContent

For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing?

Five Ways Hybrid Events Can Deliver Better ROI and Engagement

SWZD

Hybrid events are the future of event marketing. Find out how B2B marketers can combine in-person and virtual events to deliver better ROI and engagement. Blogs Digital Events Events

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. Extension of Event Content Lifecycle. Pre-Event. During Event. Post-Event.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.