The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events.

How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Be Swift with Post-Event Communication.

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How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars. At the beginning of 2020, event planners were optimistic about the growth outlook for this year.

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Attendee Event Experience.

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Here’s the story behind VII Events and its founder.

Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.

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Exploring Virtual Event Content Types & Best Practices

Marketing Insider Group

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. However, putting together great content for sessions at your event won’t come easily.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

The Biggest Event Trends for 2020

Marketing Insider Group

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning.

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What is Event Marketing And Why Your Company Should Host an Event

RockContent

For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing?

Top 5 Event Marketing Strategies & Ideas

Marketing Insider Group

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group. Event Marketing

The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. Event Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Here are six of the best creative ideas for your business event.

The Value of Creativity for Live Events

Webbiquity

In the live events arena, it takes creativity to create something spectacular. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Research emerging event technologies , things you like or aspire to. The post The Value of Creativity for Live Events appeared first on B2B Marketing Blog | Webbiquity. Event Marketing Events brainstorming creativity event design event marketing Jennifer Kurlan

Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content.

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group. Event Marketing Content Marketing content marketing strategy event marketing live events

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. But in a pandemic-free world, are there particular benefits that hosting a virtual or hybrid event (a blend of live and virtual) can bring to a business?

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Live Events Beyond COVID-19: Here?s What Will Matter Most

Webbiquity

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. Attendees may prefer smaller events, with more physical space; the “social distancing” habit will take time to break. are the top three swag items event attendees are most interested in receiving from vendors.

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6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

Creating Engaging Content Experiences within a Virtual Event

Influitive

Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges. The post Creating Engaging Content Experiences within a Virtual Event appeared first on Influitive. Events

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event.

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How to host a successful virtual event

RockContent

Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event?

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group. Event Marketing

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry. Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Event Marketing

10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group. Event Marketing

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. Finally, I’m seeing an increase in the “atomization” of events.

Events That Move Customers to Action

Marketing Insider Group

Events help you know your customers and potential customers face-to-face. Why Hold Events? The post Events That Move Customers to Action appeared first on Marketing Insider Group. event marketingDone well, they’ll move attendees to buy your products and services. ‘ People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Why […].

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Virtual Meeting Events – The Solution to Canceled Live Events

Jifflenow

The global economy has been affected in ways not seen before and the events industry is among the hardest hit. Customer engagements at events are one of the biggest drivers of the sales pipeline as meetings between prospects, customers, SMEs and the enterprise help close deals, foster connections, and accelerate business. What is a ‘Virtual Meeting Event’? While the impact of productive in-person meetings at events is immense, virtual meetings are the next best alternative.