5 Key Tips for Driving Attendance at Field Events
AUGUST 23, 2016
Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.
Your Best Events Ever
OCTOBER 1, 2014
The post Your Best Events Ever appeared first on Salesfusion. Events
The Marketing Event from Hell
SEPTEMBER 10, 2014
The post The Marketing Event from Hell appeared first on Salesfusion. Events
Scaling Events Across Your Enterprise With Event and Marketing Automation
OCTOBER 10, 2016
Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.
Not Just Another Marketing Event
JULY 21, 2016
There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say?
What Working at an Apple Store Taught Me About Good Event Marketing
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.
Events Are Top Tactic for Marketers – Keep It That Way
MARCH 31, 2015
Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case.
How to Rock the World of Events and Marketing Automation
SEPTEMBER 19, 2016
Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. What if we made events work for you.
Are You Measuring Event Marketing The Right Way?
MARCH 20, 2017
For many B2B marketing departments, event marketing takes up a significant portion of the budget. While events can be highly effective opportunities, they pose a measurement challenge for many marketers.
4 Content Ideas to Take From Your Events
MARCH 8, 2017
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.
Event Marketing – The One Secret To Killer Events
B2B Marketing Insider
MAY 21, 2014
I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.
How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
FEBRUARY 4, 2016
A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.
The Best 2017 Networking Events for Marketers
MARCH 17, 2017
At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like.
30 Suggestions For Event Organizers: How To Rock Your Next Event
B2B Marketing Insider
DECEMBER 20, 2016
Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.
The 60 Best Marketing Speakers To Rock Your Event
B2B Marketing Insider
OCTOBER 17, 2016
Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.
Infographic: How Event Marketing Can Boost Your Content Strategy
FEBRUARY 17, 2017
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.
Public Service Announcement: Field Events Aren’t Dead
Modern B2B Marketing
APRIL 12, 2017
Field events are not dead. A field event! Here are four reasons why field events could be your new bread-and-butter: 1. With a field event, you can help get your salespeople in front of their prospects and customers—perhaps even those they’ve had a hard time reaching.
How to Execute Event Marketing like a Data-Driven Machine
MARCH 3, 2016
But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Smaller events may include a subset of these.
Why You Are Losing Leads by Not Integrating Events with Marketing Automation
JUNE 3, 2016
According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. What is Event Automation? 63% of marketers use in-person events as lead generation tools.
Event Wallet: Making an impact at Event Tech Live
Earnest about B2B
NOVEMBER 16, 2015
If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. But, while Oscar proved the star of the show on the day, he was just one of the ways we took it upon ourselves to make an impact on the day at Event Tech Live.
The Best Ways to Promote Your Small Business Event
JANUARY 16, 2014
From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Use social media tools designed for events.
5 Event Ideas that Attract Customers
MAY 12, 2015
Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Send your event marketing emails for free using VerticalResponse. ©
Why We Scrapped All But One B2B Event Sponsorship in 2017
FEBRUARY 6, 2017
Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. Measuring the Success of an B2B Event Sponsorship.
13 Events You Should Attend In 2013
DECEMBER 18, 2012
As 2012 comes to a close and you gear up for 2013 event budgeting, think about your company’s overall objectives, and don’t be afraid to step outside the traditional demand gen-oriented event box. GAUGE (Google Analytics Users Great Event).
Must Attend Marketing Events In 2014
JANUARY 8, 2014
by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Get ready to pencil some travel in (or mine the marketing event gold in your own city’s backyard). This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics.
Digital Developments in Event Marketing
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.
10 Innovative Marketing Events Happening in 2015
JANUARY 7, 2015
Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! Here is a compilation of events to inspire you in 2015. This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. A networking party on the beach offers a standout to the traditional marketing event crowd.
5 Event Planning Tips…Even If You’re Not An Event Planner
JUNE 6, 2011
Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? Remember, you’ll have no clue whether your event was a bust or boon unless you have the right metrics.
Let’s Party! 16 Business Event Planning Tips
OCTOBER 21, 2013
Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event.
Testing Event Technologies at EventLab
Earnest about B2B
OCTOBER 2, 2015
Recently we hosted London Business School at EventLab – a showcase of event technologies. To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Learning and collecting as you go with Event Wallet. Events
20 Steps To Take After Your Next Marketing Event
B2B Marketing Insider
FEBRUARY 1, 2017
This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.
How to Socialize an Event
OCTOBER 21, 2013
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.
B2B Marketing Events
MAY 12, 2014
The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
How to Promote an Event Using Online Marketing [Infographic]
JUNE 26, 2015
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials.
CrossEngage Orchestrates Customer Journeys Using Events
Customer Experience Matrix
MARCH 14, 2017
CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. The system also stores some information that’s neither attribute nor event, such as products and locations.