Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.

Marketing AI 331

Marketing AI Enterprise Management Peer-to-peer Best Practices 331

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

Planning 297

Planning Event Marketing Marketing Plans Work Management 297

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 341

Marketing Report Event Marketing Research Trends 341

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

Zoominfo

SEPTEMBER 6, 2023

Professional events can generate loads of opportunities in a very short period. We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. ZoomInfo’s modern GTM tools and industry-leading data make post-event follow-up a breeze.

Zoominfo 244

Zoominfo Marketing Analytics Tools Lead Scoring Lead Ranking 244

Martech

DECEMBER 11, 2024

They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. They enter and exit journeys based on various events, influenced by internal motivations and external triggers.

Ethics 105

Ethics Customer Satisfaction Transparency Loyalty 105

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 350

Webinar Metrics Webcast Digital Transformation Peer-to-peer 350

Webbiquity

SEPTEMBER 21, 2021

While that’s hardly surprising, B2B marketers are also recognizing that the rapid advance in the capabilities of virtual event platforms since the beginning of 2020 now open up a whole new world of online event possibilities beyond traditional webinars. SEO came in second at 39%.

Research 343

Research Trends B2B Marketing Planning 343

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 70

Conference Advertising Agencies Peer-to-peer B2B Marketing 70

Webbiquity

JANUARY 4, 2022

Most virtual event platforms offer limited (at best) scheduling functionality complex, multi-day / multi-session events. Recognizing an opportunity, one entrepreneur decided to create a highly customizable yet easy-to-use tool to enable planners to create event schedules that capitalized on the unique strengths of digital events.

Enterprise Management 342

Enterprise Management Work Management Marketing Management Marketing Automation Services 342

Marketing Insider Group

JULY 22, 2024

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event. The platform then tracks all interactions within this session, from page views to clicks and other events. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.

High Quality Lead 288

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 288

Marketing Insider Group

APRIL 19, 2023

Interactive events, social media, and mobile marketing are other channels that can show a solid return on investment when you execute them well. Events The investment in sponsoring or organizing events is worthwhile as you build a community. Content marketing, SEO, email, video and paid ads remain effective heading into 2023.

Paid Content 357

Paid Content Advertising Channels Planning Work Management 357

Customer Experience Matrix

DECEMBER 13, 2020

events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed. But tremendous innovation has occurred in on-line events and more will surely appear in coming months. But that doesn’t mean things will go back to how they were.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Embrace hybrid events. Hybrid Events as the Norm. this year as well. But there’s a catch.

Marketing Budget 361

Marketing Budget Marketing Budget Creation Budget Programs Research 361

Marketing Insider Group

DECEMBER 6, 2022

Host free events. Host free events. One way to invite community members to check out what you have to offer is by hosting free events. Free events offer a casual, no-pressure opportunity for community members to learn more about your business and get to know your staff. Consider hosting events like: Workshops/classes.

Paid Content 338

Paid Content Small Business Marketing Communities Paid Social Agency 338

The Point

OCTOBER 29, 2021

Event Registrations. Events like Webinars are one example. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 310

Work Management Marketing Management Marketing Automation Services Tips 310

Marketing Insider Group

JULY 18, 2021

Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Post images of team-building events or activities that show your culture in action. Selecting Social Media Platforms.

Social Media 363

Social Media Paid Search Agency Companies Media 363

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Event marketing (live, virtual, and hybrid). Of course, the Internet has changed a lot since then. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

MARCH 22, 2022

Repurpose the content you create for events (live or virtual) into different formats: blog posts, audio, and video. This post on how to maximize the ROI from your event marketing content provides helpful guidance. Update an Old Blog Post. This again saves you the time you would otherwise need to invest in research.

Examples 321

Examples Case Study Case Studies Content 321

Marketing Insider Group

DECEMBER 14, 2020

Take a look through your calendars and see if there are any upcoming events or product launches that your audience will be interested in. Webinars, panel discussions, and other virtual events are a great way to share content in a way that makes your audience feel more involved.

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Marketing Insider Group

NOVEMBER 10, 2021

Deploy Event and Appointment Reminders. You can use it to deploy targeted event and appointment reminders to ensure converts actually follow through. And when the “event” is an abandoned digital cart, you can use it to finally close the sale.

SMS 358

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 358

Marketing Insider Group

APRIL 12, 2021

Sponsorships of events (live or virtual). You have to be able to attribute the event to an actual sale, which can be tricky. Podcasts and virtual events are other owned media options. Yet, it’s still branded content and has a much stronger impact than third-party events. Social media ads. Partner emails.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Webbiquity

DECEMBER 21, 2021

The 22 Best Virtual Event Platforms. If you’re involved in planning and producing online events, here are 27 46 virtual event platforms that can take your events to a whole new level. Originally published in August 2020, most recently revised in September 2021. There you have it, the top posts for 2021.

B2B Marketing 324

B2B Marketing Screencast Budget Programs Planning 324

SendX

MARCH 12, 2021

Event Management, Deliverability. Along with standard reports, you get event-specific reports and more. Key features: Transactional emails- This is a type of automated email which is triggered by events, interactions, within a company’s services, and not the traditional marketing campaign emails. Limited Segmentation, Expensive.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Marketing Insider Group

FEBRUARY 28, 2021

The Event Guru. Events (even virtual ones) can have an enormous ROI when executed correctly, both in terms of numbers (Leads and sales), engagement, opportunities to schmooze with potential clients, and good old networking. via metro.co.uk. via kpbs.com.

Creativity 363

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 363

Marketing Insider Group

MAY 11, 2021

Predictive analytics involves using data to predict future user behavior, events, and results. Predictive marketing analytics uses data to make predictions about user behavior and future events and results. This involves looking at past data and using algorithms to predict future events. What is Predictive Marketing Analytics?

Lead Ranking 361

Lead Ranking Analytics Marketing AI Marketing Budget 361

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events. Think of your upcoming campaigns, product launches, or special events that can be turned into engaging posts. Interactive Posts: Polls, questions, or quizzes.

Social Media 237

Social Media Ad Building Media Content 237

Webbiquity

JANUARY 12, 2022

Randy Frisch, CEO of Uberflip, decided to use a swear jar at his company’s annual event. Team building program provider Best Corporate Events facilitates CSR activities such assembling wheelchairs for donations to the disabled or bicycles for disadvantaged kids, or packing backpacks with school supplies. Make a Plan.

Paid Search Agency 313

Paid Search Agency Companies Advertising Agencies B2B 313