Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game! One of you.

Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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Event Data: The Last Massive Mine, Hiding in Plain Sight

Webbiquity

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Some of this may be due to a false perception that live events are on the decline. Guest post by Mark Granovsky.

The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

How B2B Marketing is Changing in 2018

websites, software review sites, and live events. to an increased focus on specific tactics (analyst relations, event marketing, PPC, etc.) for increased spending were social media, email marketing, and live events,followed by partner. one-to-one meetings; networking events.

What Consumers Want More of at Marketing Events

Marketing Insider Group

The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group. Traditional marketing is not as effective today as it used to be.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game!

13 don’ts of promoting your marketing events

Sales Lead Insights

Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights.

6 Fresh Ways To Make Your Event Special For Your Advocates

Influitive b2b

There’s nothing quite like the rush of energy you get from hosting a live event. Advocate Engagement Community Managers Customer Marketers Event Marketing Rewards and Recognition Uncategorized advocacy marketing advocate marketing B2B marketing b2bmarketingzone boost event roi customer engagement customer experience customer experience event customer-focused events event event marketing events quick base

Marketing Events & Event Lead Capture

Lead Liaison

There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan , you can become a lead generation machine. Types of Marketing Events.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Add the Prospect to the Event Leads list.

Tell Us About Your Best Event Ever

Salesfusion

The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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Tracking Event Conversions with Google Tag Manager

NuSpark

Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Key to Successful In-Person Events

ANNUITAS

So many events, so little time, at least for B2B marketers. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend?

Four Tips to Survive the Event Planning Process

Salesfusion

The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case.

Top 6 Killer Strategies and Best Practices for Your Next Event

Marketing Insider Group

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation.

Why Small Businesses Need Event Marketing for Lead Generation

Reachforce

Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date.

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group.

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Events – Essential For Every Demand Generation Strategy

ANNUITAS

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

May Events

ANNUITAS

Events Upcoming Events & Webinars May 8-10 SiriusDecisions Summit San Diego, CA.

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April Events

ANNUITAS

Events Upcoming Events & Webinars This month we have the ADMA Association for data-driven marketing and advertising and DemandCon.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

Field 101

May Events

ANNUITAS

Events Upcoming Events & Webinars May 1 Online Marketing Institute webinar, Deliverability Drives Revenue 12 pm ET May 8-10 SiriusDecisions Summit San Diego, CA.

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. While several enterprise companies, like National Instruments, CA Technologies, and Microsoft, have integrated event automation into their marketing stack, there are still a number of marketing teams that are in need of an update. “.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Event Recaps.

The Post-Event Communication Challenge

ANNUITAS

I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. I have metrics to prove that in-person events deliver the highest return on investment for ANNUITAS, especially if the event includes a speaking opportunity.

Why Event Marketing Works and Then Some

Marketing Insider Group

Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today?

March Events

ANNUITAS

This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more! Events

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