Your Best Events Ever

Salesfusion

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The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

Trending Sources

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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Tell Us About Your Best Event Ever

Salesfusion

The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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Why Event Marketing Works and Then Some

B2B Marketing Insider

Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today?

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

6 Rules for Successful Event Promotion on Twitter

B2B Marketing Insider

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

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Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Double Duty: Why Hybrid Events Hook Millennials

Modern B2B Marketing

Enter the hybrid event, an evolving brand experience solution that may be the perfect fit for this demanding demographic. Hybrid events cater to this demographic’s needs by offering both on-site and virtual components for attendees and participants. Event Marketing b2b

Not Just Another Marketing Event

Modern Marketing

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say?

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The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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30 Suggestions For Event Organizers: How To Rock Your Next Event

B2B Marketing Insider

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

Marketing Events & Event Lead Capture

Lead Liaison

There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan , you can become a lead generation machine. Types of Marketing Events.

Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Use social media tools designed for events.

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Send your event marketing emails for free using VerticalResponse. ©

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. While events can be highly effective opportunities, they pose a measurement challenge for many marketers.

Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

Running live events for your customers or prospects can have a big impact on your business, but it can also be very costly and resource intensive. Now, I’ve run a number of events in my time and I know how stressful they can be. Building Pre-Event Buzz with Video.

SEO for Events – How to Rank in Google Events Search Results

B2B Marketing Insider

Google sees millions and millions of queries each day related to local events and activities. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.

The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like.

How to Rock the World of Events and Marketing Automation

Modern Marketing

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. What if we made events work for you.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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You Had a Great Event. Now What?

LeanData

And the biggest event of all is looming in November — Dreamforce. or when the event host supplies the conference scans. If your Ops team doesn’t have a good process to cleanse, prioritize, and assign lead lists to the sales team, your entire event strategy will be dead in the water.

Let’s Party! 16 Business Event Planning Tips

Vertical Response

Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event.

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Get More Impact Out of Your Event with Repurposed Content

B2B Marketing Insider

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. The post Get More Impact Out of Your Event with Repurposed Content appeared first on Marketing Insider Group.

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How to Socialize an Event

Hubspot

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.

B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

Best Event Swag Giveaway Ideas on the Planet

B2B Marketing Insider

Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group.

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials.

Who Should I Interview at White House Correspondents’ Events?

Paul Gillin

Several Top Chefs from Bravo TV Show ‘ Top Chef ” events journalism Dan Stevens Glamour Hurt Locker Jeremy Renner Mary Jo White Washington White House Correspondents White House Correspondents Association

Four Tips to Survive the Event Planning Process

Salesfusion

The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Why We Scrapped All But One B2B Event Sponsorship in 2017

bizible

Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. Measuring the Success of an B2B Event Sponsorship.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data Collection. Event Marketing

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Events of all sizes. Set up a unique landing page for each event. Large events. Post-Event.