Event Data: The Last Massive Mine, Hiding in Plain Sight

Webbiquity

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Some of this may be due to a false perception that live events are on the decline. Guest post by Mark Granovsky.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group.

Event Hub Cloud Service. Hello world

Modern Marketing

2) Event Hub Cloud Service Dedicated. 3) Event Hub Cloud Service. It's really easy to provision it, just need to login into your Cloud account and choose "Event Hub" Cloud service. How to produce (write) and consume (read) message from Event Hub Cloud Service.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

Why Event Marketing Works and Then Some

Marketing Insider Group

Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today?

The Best Event Marketing Ideas From 2017

Marketing Insider Group

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

SEO for Events – How to Rank in Google Events Search Results

Marketing Insider Group

Google sees millions and millions of queries each day related to local events and activities. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Events – Essential For Every Demand Generation Strategy

ANNUITAS

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

30 Suggestions For Event Organizers: How To Rock Your Next Event

Marketing Insider Group

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

May Events

ANNUITAS

Events Upcoming Events & Webinars May 8-10 SiriusDecisions Summit San Diego, CA.

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How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

The event stack can become a critical bridge in this effort, if there is an effort made to optimize it. Some companies come from a culture of hosting great offline events. Getting the most out of the event stack means combining these two disciplines.

B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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April Events

ANNUITAS

Events Upcoming Events & Webinars This month we have the ADMA Association for data-driven marketing and advertising and DemandCon.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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May Events

ANNUITAS

Events Upcoming Events & Webinars May 1 Online Marketing Institute webinar, Deliverability Drives Revenue 12 pm ET May 8-10 SiriusDecisions Summit San Diego, CA.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. Clearly, events provide B2B marketers with great opportunities to connect and sell. Before taking an automated, data-driven approach to your event, consider these eight tips: 1 ‒ Establish your event marketing goals.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. The system also stores some information that’s neither attribute nor event, such as products and locations.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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March Events

ANNUITAS

This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more! Events

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June Events

ANNUITAS

June 6 – Kapost Bootcamp, Boston, MA June 6 – Industrial Marketing Digital Summit, Virtual Event June 26 – Rosetta + ANNUITAS Demand Generation, Cleveland, Ohio. Events

The Latest Event Predictions: Marketers Double Down on Personalization

Marketing Insider Group

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. The post The Latest Event Predictions: Marketers Double Down on Personalization appeared first on Marketing Insider Group.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. The post 5 Event Marketing Examples We’re Still Talking About appeared first on Marketing Insider Group.

5 Ways to Increase Event Engagement

Modern B2B Marketing

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In this blog, I’ll outline five strategies to boost event engagement. Tickets for next year’s event.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

The Key to Successful In-Person Events

ANNUITAS

So many events, so little time, at least for B2B marketers. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend?

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier.

20 Steps To Take After Your Next Marketing Event

Marketing Insider Group

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.

How to Prepare for a Marketing Event

Lead Liaison

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event.

August Events

ANNUITAS

Events Boston Executive Breakfast August 22, 2013 – Executive Breakfast Marketing as a Perpetual Revenue Center at the Fairmont Copley Plaza.