Event Data: The Last Massive Mine, Hiding in Plain Sight


This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Some of this may be due to a false perception that live events are on the decline. Guest post by Mark Granovsky.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

Marketing Events & Event Lead Capture

Lead Liaison

There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan , you can become a lead generation machine. Types of Marketing Events.

Your Best Events Ever


The post Your Best Events Ever appeared first on Salesfusion. Events

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

Why Small Businesses Need Event Marketing for Lead Generation


Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date.

The Marketing Event from Hell


The post The Marketing Event from Hell appeared first on Salesfusion. Events

B2B Marketing Events


The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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Why Event Marketing Works and Then Some

Marketing Insider Group

Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Best Event Marketing Ideas From 2017

Marketing Insider Group

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

SEO for Events – How to Rank in Google Events Search Results

Marketing Insider Group

Google sees millions and millions of queries each day related to local events and activities. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

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Maximizing Event Effectiveness 3 Ways


Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

5-Step Guide For Driving Revenue Through Field Event Marketing


These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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Events – Essential For Every Demand Generation Strategy


I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. The system also stores some information that’s neither attribute nor event, such as products and locations.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

30 Suggestions For Event Organizers: How To Rock Your Next Event

Marketing Insider Group

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

What Working at an Apple Store Taught Me About Good Event Marketing


I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. So we’re gonna go into a little bit of Event Lead Management and why it matters right now.

May Events


Events Upcoming Events & Webinars May 8-10 SiriusDecisions Summit San Diego, CA.


5 Ways to Increase Event Engagement

Modern B2B Marketing

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In this blog, I’ll outline five strategies to boost event engagement. Tickets for next year’s event.

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5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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Event Hub Cloud Service. Hello world

Modern Marketing

2) Event Hub Cloud Service Dedicated. 3) Event Hub Cloud Service. It's really easy to provision it, just need to login into your Cloud account and choose "Event Hub" Cloud service. How to produce (write) and consume (read) message from Event Hub Cloud Service.

April Events


Events Upcoming Events & Webinars This month we have the ADMA Association for data-driven marketing and advertising and DemandCon.

May Events


Events Upcoming Events & Webinars May 1 Online Marketing Institute webinar, Deliverability Drives Revenue 12 pm ET May 8-10 SiriusDecisions Summit San Diego, CA.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

Tips for pulling off a successful business event


Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

Challenges With Event Lead Capture

Lead Liaison

makes it easy to overcome the various lead capture problems that sales and marketing teams face at events. The post Challenges With Event Lead Capture appeared first on Lead Liaison. Revenue Generation Blog Event Lead Capture Lead Capture Marketing Events Mobile App

3 Ways Automation Can Accelerate Event Growth

Modern B2B Marketing

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. To make matters worse, events face market competition just like any other business. Automate to Make Your Event Great.

March Events


This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more! Events

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June Events


June 6 – Kapost Bootcamp, Boston, MA June 6 – Industrial Marketing Digital Summit, Virtual Event June 26 – Rosetta + ANNUITAS Demand Generation, Cleveland, Ohio. Events

The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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Tell Us About Your Best Event Ever


The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. Clearly, events provide B2B marketers with great opportunities to connect and sell. Before taking an automated, data-driven approach to your event, consider these eight tips: 1 ‒ Establish your event marketing goals.

Infographic: How Event Marketing Can Boost Your Content Strategy


As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

How to Optimize Events with Social Media [Infographic]


Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

How to Prepare for a Marketing Event

Lead Liaison

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event.

Maximizing Event Effectiveness 3 Ways


Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.