The Value of Creativity for Live Events

Webbiquity

In the live events arena, it takes creativity to create something spectacular. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Research emerging event technologies , things you like or aspire to.

Events That Move Customers to Action

Marketing Insider Group

Events help you know your customers and potential customers face-to-face. Why Hold Events? The post Events That Move Customers to Action appeared first on Marketing Insider Group. event marketingDone well, they’ll move attendees to buy your products and services. ‘

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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How B2B Marketing is Changing in 2018

websites, software review sites, and live events. to an increased focus on specific tactics (analyst relations, event marketing, PPC, etc.) for increased spending were social media, email marketing, and live events,followed by partner. one-to-one meetings; networking events.

40 Event Marketing Statistics

Lead Liaison

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing? Event Lead Management.

Event Data: The Last Massive Mine, Hiding in Plain Sight

Webbiquity

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Some of this may be due to a false perception that live events are on the decline. Guest post by Mark Granovsky.

Pros and cons of in-person events for B2B marketing

Sales Lead Insights

In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars. The post Pros and cons of in-person events for B2B marketing appeared first on Sales Lead Insights.

The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Top 10 B2B Marketing Events of 2019

Content4Demand

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. INBOUND is an event that celebrates the human, helpful side of business.

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Marketing Events & Event Lead Capture

Lead Liaison

There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan , you can become a lead generation machine. Types of Marketing Events.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Are You Using Influencers To Market Your Next Event?

Marketing Insider Group

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads

Act-On

Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads.

Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Influitive b2b

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) Event Marketing advocacy advocacy marketing advocate at events advocate community advocate marketing advocate marketing program advocate rewards customer engagement

What Consumers Want More of at Marketing Events

Marketing Insider Group

The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group. Traditional marketing is not as effective today as it used to be.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

Tell Us About Your Best Event Ever

Salesfusion

The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game!

Events Test

Liveintent

The post Events Test appeared first on LiveIntent Blog. Perspective

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How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

13 don’ts of promoting your marketing events

Sales Lead Insights

Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

Tradeshow Tips We Learned in 2018

Act-On

Events

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How to Optimize Event Invitation Emails: Templates & Samples

Delivra

Event invitation emails have the power to engage, excite, and even influence recipients. Have you ever opened an event email that left you anticipating the party? What you need to know about event invitation emails. Your event title, tagline, and other identifying information.

Content Marketing and Trade Shows: How to Drive Conversions Post-Event

Marketing Insider Group

Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? You need a pre- and post-show plan.

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

How To Use Social Media To Promote Your Next Event

Modern Marketing

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

These “virtual events” can benefit all parties. The post When it comes to generating leads, do virtual events make sense for B-to-B marketers? Events & trade shows virtual events

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Four Tips to Survive the Event Planning Process

Salesfusion

The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

The Key to Successful In-Person Events

ANNUITAS

So many events, so little time, at least for B2B marketers. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend?

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.