Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. to make it easy for potential clients to get in touch with you.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? Other times you’ll be providing your information in exchange for a piece of free content, like an eBook.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SendX

FEBRUARY 11, 2021

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

SmartBug Media

JANUARY 11, 2023

Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Here are promotion ideas and content marketing strategies to deliver effective marketing campaigns results that don’t involve a percentage discount, price off, and other pricing strategy concepts: 1. Offer gifts.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Valasys

APRIL 22, 2024

Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

ClearVoice

APRIL 15, 2020

What is a virtual event? More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. ” Moving events online is what we’re tackling today. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

During this week, thousands of companies from around the world organize fun activities and events for their customer service teams to show how much they’re appreciated. Skills exchange sessions Skill-sharing helps your employees learn from each other and builds camaraderie. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Webbiquity

NOVEMBER 15, 2019

People will willingly give you their contact details in exchange for a relevant, helpful, and timely eBook. Promote and market your book to the targeted audience. Promoting your eBook through social media or other channels drives traffic directly. Brainstorm ideas, skills, knowledge, and solutions. Write on selected topics.

Opt-in 163

Opt-in Top of Funnel Business Ad Exchange 163

Huptech Web

MARCH 15, 2024

This is especially true for businesses that consistently offer or promote shipping discounts. Word-of-Mouth Recommendations According to a study by Yotpo, when it comes to word-of-mouth promotion, 60% of loyal customers will share their favorite brand with their friends and family.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Scoop.it

MAY 4, 2023

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. You can consider the following ways to go about it: Use an already existing UGC and turn it into an ad or video ad with the right message.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). She also added that her teams’ “ No. Perseverance. Giving back.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Liveintent

APRIL 11, 2023

They were also focused on finding unique gifts and creating special memories through experiences and events. Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. Say a customer added a Mother’s Day gift to their cart but never checked out.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.”. We can ask people to enter their email address in exchange for a piece of content or access to an online tool.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Vision6

OCTOBER 20, 2021

The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Offer Lead Magnets: Offer valuable lead magnets like e-books, checklists, templates, or industry reports in exchange for email addresses. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Offer Lead Magnets: Offer valuable lead magnets like e-books, checklists, templates, or industry reports in exchange for email addresses. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Unbounce

NOVEMBER 14, 2021

Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. These pages offer your audience something like a resource or newsletter in exchange for their contact info. After you optimize your ads, get your ads’ landing pages in shape , too.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Huptech Web

DECEMBER 7, 2023

Sharе valuablе contеnt, highlight kеy products or sеrvicеs and gradually transition into promoting your Christmas offеrings as thе holiday sеason approachеs. Usе languagе that instills fear of missing out, prompting recipients to act quickly to sеcurе the bеnеfits of your promotions. Fеstivе colors, such as rеd, grееn, or gold.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Contently

JANUARY 11, 2023

Consumers can’t leave the house without seeing an ad. You can get emails through newsletter subscriptions, discount promotions, or virtual event registrations. The key here is to provide value in exchange for data. Don’t fret. There are other ways to obtain customer information. Integrated Technology.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

SpotMe Blog

AUGUST 16, 2023

That’s where an event platform comes into play. When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. A live audience attends in person while streaming the event online for remote attendees.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Vision6

DECEMBER 17, 2023

Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. It’s like having your own fan club promoting your business. Sending ads to a large, unfiltered audience can be a waste of money and resources.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Anyword

OCTOBER 19, 2022

Be Mindful of Seasonal Events. Any larger deals or promotions might yield higher returns during the later months of the year, especially if you choose your affiliates mindfully. Spread the word about what you’re offering across emails, social media, paid ads, landing pages — wherever you see valuable traffic and conversions coming in.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Scoop.it

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. This is one of the best ways to promote your e-commerce business. That is not all – there is more to marketing your e-commerce business.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74