Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Let’s dive in to learn more!

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Stevens & Tate

NOVEMBER 7, 2022

Digital Marketing Tactics for Senior Living Communities. It’s where they can get more information about your community. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior.

Communities 122

Communities Tactics Planning High Quality Lead 122

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 83

Communities Marketing & Strategy B2B Guidelines 83

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Calian is already preparing for a similar event this fall.

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Do you have any tips or experience to add?

Twitter 80

Twitter Promotion Tips Relevance 80

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 She co-founded the Women in Sales Club , focused on enabling, empowering, and promoting women within the sales profession, and currently serves over 4,000 members.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Which event do you remember more clearly? However, a community is only as productive as its members.

Communities 98

Communities B2B CMO Paid Search Agency 98

SmartBug Media

SEPTEMBER 12, 2019

At a senior living community, it’s important to host events throughout the year. Events can help build brand awareness and they’re nice ways to invite others into your community to see everything you provide. Events are a big opportunities for the community to market itself. One big event per month?

Communities 61

Communities ROI Planning Paid Search Agency 61

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. Aura is a good example of community building with their Facebook group. Image source: Goaura.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Hubspot

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. Now that you've built and optimized your business page, it's time to engage with your community. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Do you have any tips or experience to add?

Twitter 67

Twitter Promotion Tips Relevance 67

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. They know when there is a disconnect between a brand’s values and how they promote a product or service.

Social Media 112

Social Media Media SWOT Guidelines 112

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Panic starts to set in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

Social Media 122

Social Media Work Management Advertising Agencies Social Marketing 122

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Promote email marketing for donations. Guest post by Dylan Berger.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Hosting events—no matter what size or scale—is a great idea. Because they’re mostly Germans and from Germany, the event was beautifully-organized and there were authentic German food and a lovely array of German beverages. Spoil your community like that.

Communities 126

Communities Blogger Class Twitter 126

Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

B2B 52

B2B Cross-Selling CMO Forrester 52

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Head to our Facebook Groups for community.

Promotion 82

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 82

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) appeared first on Influitive.

Word of Mouth 200

Word of Mouth Examples Tips Promotion 200

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “I think everyone is responsible for community. That’s how you can stand out.”

Communities 40

Communities Generation Word of Mouth Differentiation 40

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Sprout Social

JUNE 25, 2020

An organization dedicated to crisis intervention and suicide prevention resources for LGBTQ+ youth, the Trevor Project works diligently to create virtual and IRL communities for young people who feel they don’t otherwise have the support they need as they come out or embrace their full selves. We're here for you ???????????.

Communities 123

Communities Touchpoints Video Marketing Resources 123

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128