Navigate the Channel

AUGUST 11, 2022

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. Why do events matter? Build an event landing page.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Hubspot

OCTOBER 14, 2020

But things are a bit more sophisticated in the world of social media nowadays. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page. This is a simple process.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Launch Marketing

NOVEMBER 15, 2023

33% of B2B marketers are currently using Instagram in their social media marketing efforts, however, 80% of Instagram users choose to follow businesses on the platform and the opportunity to grow your B2B company on the platform should be part of any well-rounded strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Offer free information on how to cope, certainly.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

JANUARY 30, 2020

You can also ask influencers to promote limited-time offers of selected product lines. The Lime Tree Clinic partnered with influencer, Laurah, to promote 10% off deals on beauty treatments on their one-year anniversary in January 2020. Boost Your Top-Performing Social Content. Image via Instagram. Image via Instagram.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

Hubspot

AUGUST 4, 2020

Say your company is in a bit of a tough spot. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. So, what can you do? Flash Sales.

Pricing 78

Pricing Price Promotion Budget Programs 78

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. First of all, Joinative is a native advertising agency. In a nutshell, Joinative is a company that can help almost anyone interested in native – from newbies that need training to experts that require sophisticated solutions and tools.

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Different social media platforms have different requirements for video.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Why virtual events. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Marketing Insider Group

JANUARY 2, 2024

Reassessing Social Media Investment Our research shows that, on average, social media contributes to less than 2% of a company’s website traffic. It raises an important question: Is our investment in social media aligning with the returns we’re seeing?

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Brandpoint

APRIL 13, 2023

Event Lead-Ups, Updates and Recaps If you’re holding or attending an event, generate excitement with video content. Additionally, think about creating short, newsy snippets from the events. Be sure to post on your social channels to update those who aren’t there, thus making them feel like part of the action.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. But motivation can be hard to come by.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Inbox Insight

MARCH 29, 2022

The following diagram demonstrates how external channels such as Social Media and Paid Media have the ability to increase your audience reach, achieve greater buyer engagement and attract early interest. Support your Organic Social Strategy with Additional Reach Tactics. Sponsor events. Expand audience reach.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Metadata

AUGUST 24, 2021

On our webinar landing page and event promos, we promised to cover how, who, and when to hire freelancers. I recommend a team member take notes throughout the event to timestamp what I call “money moments.” (I If you’re just starting out, I recommend hiring a video agency. Promote top video clips to paid ads.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? Targeted paid social campaigns. Get what you pay for with Paid Social Campaigns. It includes intent and reflection, as well as elbow grease.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

FMG Suite

DECEMBER 17, 2020

Use Ad Extensions to Promote an Ebook. When creating your pay-per-click advertisement, you will have the option of using paid search extensions , which allow you to highlight your website’s specific pages rather than just the site itself. Use Countdowns to Promote a Webinar . No one wants to miss out on something valuable!

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

AUGUST 16, 2021

When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), On our webinar landing page and event promos, we promised to cover how, who, and when to hire freelancers. I recommend having a team member take notes throughout or after the event to timestamp what I call “money moments.” (I

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas. It’s hard to beat a tweet.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Stevens & Tate

OCTOBER 14, 2022

The consideration stage of your buyer’s journey begins a pivotal series of events for your buyer and your brand. Drip emails can also be very broad campaigns announcing new products, brand updates, and showcasing the highlights of your company. Lead Nurturing Campaigns. The Marriage of Sales and Marketing.

Lead Nurturing 103

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 103

Brandwatch Marketing

OCTOBER 5, 2020

Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types.

Social Media 105

Social Media Social Marketing Media Planning 105