Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., overall budgets will be cut). Overall Budget Impacts.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky.

Peer-to-peer 121

Peer-to-peer Communities Microsite Ad Building 121

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. So as hybrid and virtual events become even more popular, we need to make sure we fulfill these needs.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Trade Press Services Newsletter

NOVEMBER 2, 2023

Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

NOVEMBER 1, 2023

Don’t miss this chance to join leading digital innovators—along with your peers to gather, learn and share together. Use MARTECHEARLY to join us for this event you don’t want to miss. Use MARTECHEARLY to join us for this event you don’t want to miss. Register today with a special discount code just for you!

Peer-to-peer 107

Peer-to-peer Impressions Leads Lead 107

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. So Why Do we Need In-Person Events? . So what are we missing?

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Take a recent CMO Coffee Talk session on event strategy as an example. There’s clearly a trend towards more intimate events, not just in size but location and affinity. .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Marketing Insider Group

DECEMBER 20, 2022

In-person events. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. What does lead generation look like today? Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Litmus

JUNE 15, 2022

On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Experience Litmus Live to its fullest with a Litmus Live Max ticket with on-demand session access post event. Registration is now open for Litmus Live 2022!

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Salesforce Marketing Cloud

AUGUST 1, 2023

Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Community badges are limited-edition virtual prizes you can earn only by attending an event or completing a Trailhead Quest. Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Vision Edge Marketing

FEBRUARY 27, 2024

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Website [4.03%]. Nurture [2.65%]. Webinars [2.56%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. This event offers the best of both worlds, and I relish the opportunity to combine the two. Explain everything.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Salesforce Marketing Cloud

JUNE 13, 2023

Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Trade Press Services

APRIL 29, 2024

In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. The saying that “it’s not just what you know, but who you know” still rings true in business today. Professional networks go beyond liking and sharing posts on social media.

B2B Thought Leadership 65

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 65

Martech

NOVEMBER 18, 2021

Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. Image: Gartner and Tealium. said Khetan.

Peer-to-peer 134

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 134

Martech

OCTOBER 27, 2023

of TikTok users globally are on the app to keep up-to-date with current events. more likely to know about products and trends before their peers. HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. While this is currently only available in the U.S.

Lead Gen 115

Lead Gen Hubspot CRM Peer-to-peer 115

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Remember in-person events? Demand Gen Report will welcome attendees back to Boston for the B2B Sales & Marketing Exchange in the Encore Boston Harbor August 9 th to August 11 th for a smaller, more focused event. ET on July 16, 2021.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

SWZD

APRIL 15, 2019

We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. C-level executives also play an active role in events. They want to hear directly from the CEO.

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48