SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. It won’t look the same as it does at in-person events, and that’s ok.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Salesforce Marketing Cloud

AUGUST 1, 2023

Between having the Trailblazer Community at your fingertips and the challenge verifications at the end of each lesson, you’re never really studying alone. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. I’d argue it’s three things: Community and belonging .

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

InsightSquared

MAY 29, 2019

Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. Ramp 2019 is going to be the Revenue Operations event of the year.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

Litmus

SEPTEMBER 4, 2020

Our Litmus Live conferences are well-loved in the email community. They’re not your typical boring, buttoned-up event. But the real magic comes from the genuine camaraderie among email experts and peers. And yes, the email community magic will be going strong! Network and have fun with community-building events and games.

Communities 65

Communities Peer-to-peer Conference Network Marketing 65

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Take a recent CMO Coffee Talk session on event strategy as an example. There’s clearly a trend towards more intimate events, not just in size but location and affinity. .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Litmus

JUNE 15, 2022

On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Level up your email game, connect with fellow email geeks of all stripes, and learn from the best of the best email pros in our community. What is Litmus Certified?

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73

Salesforce Marketing Cloud

OCTOBER 10, 2023

However, many Salesforce Developers have chosen to extend their careers beyond coding to also become community leaders, international speakers and writers, dedicated mentors and coaches, and passionate knowledge sharers. That is an impressive achievement in and of itself.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Connect with MuleSoft experts from the MuleSoft Community This year Dramforce will be packed with opportunities to connect with fellow Muleys.

Automation 98

Automation Peer-to-peer API Communities 98

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Salesforce Marketing Cloud

AUGUST 18, 2023

Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do and learn at the largest and most magical AI event ever. You’ll stay connected to the Trailblazer Community during and after #DF23!

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me.

Peer-to-peer 52

Peer-to-peer Business Ethics Communities 52

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Remember in-person events? Demand Gen Report will welcome attendees back to Boston for the B2B Sales & Marketing Exchange in the Encore Boston Harbor August 9 th to August 11 th for a smaller, more focused event. ET on July 16, 2021.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Metadata

OCTOBER 19, 2022

DEMAND Community launch. Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. 2nd annual. 30+ speakers. 20+ hours of unique content. 3 Key Marketing OS Product Announcements. All on October 20th. Google Analytics integration, Custom Attribution, and KPIs.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. I recall I spent a lot of time perusing Litmus Community. It was heady; I was hooked.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Video enables us to communicate more easily but nothing beats in-person conversations. How do you scale video production ?

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. At last, the event we’ve been waiting for. Free to those registered for the October in-person events.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements.

B2B Marketing 110

B2B Marketing Work Management Marketing Management Peer-to-peer 110

Square 2 Marketing

SEPTEMBER 18, 2020

Spending two days (Tuesday, September 22 and Wednesday, September 23) with our friends at HubSpot and our peers across the HubSpot community is just what we all need right about now. And while virtual events haven’t been great, HubSpot and the INBOUND team are going to knock this event out of the park next week, for sure!

Peer-to-peer 52

Peer-to-peer Conference Hubspot Communities 52

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Offering virtual happy hours and other ways for community members to connect and network. Take the survey ?. EmailGeeks, make your voice heard!

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Offering virtual happy hours and other ways for community members to connect and network . Take the survey ?. EmailGeeks, make your voice heard!

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69