Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

NOVEMBER 21, 2022

As time passes, hybrid events are being refined and it doesn’t look like they’re going away any time soon. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Hubspot

SEPTEMBER 8, 2011

It's no coincidence that we've described the stats as fascinating. Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing. Email is the most widely used event promotional channel.

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

LEADership

JANUARY 17, 2014

Below are some of the trends and stats WebDAM has noted: Noteworthy Stats And Marketing Tips To Implement. Do not ignore event marketing. As reported by WebDAM, 67% of content marketers believe event marketing is still successful. Do you agree or disagree with WebDAM’s marketing predictions?

Stats 40

Stats Allocation Planning Paid Search Agency 40

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

OCTOBER 27, 2020

While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least.

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Convince & Convert

NOVEMBER 16, 2015

Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Location data is powerful, and you can use it to enhance your marketing strategies. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Martech

AUGUST 18, 2022

And there are also fans who seek out stats and other content relating to fantasy sports and betting. For instance, some fans use the PGA TOUR app while on-the-go to check scores and tournament news. Other fans want a more engaged DX that complements a tour telecast on a second screen.

Digital Experience Platform 109

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 109

Webbiquity

MAY 24, 2016

Marketers are beginning to realize buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior.”. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

6sense

JANUARY 26, 2022

Here’s more of what Paige had to say about her transition from field and content marketer to sales rep … and the positive experiences as a BDR that motivated her to move up in her career and become an AE. Paige: I spent about four years in event marketing and was laid off due to COVID. Those are shocking stats.

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

ClickZ

MAY 2, 2020

Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Here are some key stats: Businesses sent our more mobile app push notifications (16%) and web notifications (36%).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Valasys

APRIL 13, 2020

For having access to complete customer data and for smarter selling using predictive insights from data points such as intent-data, the agile CRM integrations can be intertwined with email marketing, social media marketing, customers’ billing stats and with various complementary apps that collect customers’ data.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Vidyard

JANUARY 24, 2017

Here is a glimpse at some of the key findings from the 2017 Video in Business Benchmark Report published by Vidyard: B2B businesses have published 293 videos on average and will double the size of their video libraries within 16 months ( Tweet this stat! ).

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Ledger Bennett

SEPTEMBER 18, 2020

Top line mental health stats. Virtual Event Marketing Program Earns Ledger Bennett IPMA 2020 Nomination October 22, 2020 B2B Marketing Data: 5 Challenges Preventing Effective Use September 27, 2020. 25% of the UK population will experience a mental health problem of some kind each year.

Communities 52

Communities Paid Search Agency Work Management Stats 52

sagefrog

NOVEMBER 14, 2023

If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal. You can design videos to tease a new product, go deeper into a product’s benefits, summarize stats from a recent eBook, showcase a client’s story, and accomplish so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Kapost

APRIL 6, 2016

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Inbound marketing (blog content, SEO, social media). Event marketing. And the list goes on.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Attendify

FEBRUARY 10, 2020

I mean, do you really want potential attendees of your wellness event receiving pop-up ads for the local mac n’ cheese festival? Event registration platforms that are specifically designed to help increase attendee conversions plus-size your event marketing efforts. Maximize your event marketing goals.

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

Vidyard

FEBRUARY 2, 2017

Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! Want your very own copy? Download the PDF of the Infographic. Share the Knowledge! We believe everyone should be able to benefit from this research, don’t you?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! Want your very own copy? Download the PDF of the Infographic. Share the Knowledge! We believe everyone should be able to benefit from this research, don’t you?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

SnapApp

DECEMBER 20, 2018

According to Demand Gen , B2B marketers actually say events are the most effective tactic they use to generate qualified leads at the top of their marketing funnel. 66 percent of marketers are already using video in their lead nurturing campaigns. There’s still time to gain a competitive advantage with mobile.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Onalytica B2B

JANUARY 30, 2018

These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it. Co-create content with your influencers; invite them to your events; use their expertise in your product development, testing and promotion and engage with them and build relationships on social media.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

markempa

SEPTEMBER 30, 2006

What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Attendify

AUGUST 28, 2019

In fact, according to one study , 76 percent of event planners hired today are expected to collect actionable data that demonstrates event ROI. And we’re not talking about basic stats here, either. If you belong to a smaller organization, seek referrals from event organizers and event marketers in your professional network.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

During the event, tweet out key points and takeaways from the speakers. Twitter users love stats and quotes, so try to include them as they appear in presentations or are quoted by the speakers. We had someone monitoring Twitter throughout the live event and she tweeted out important stats and quotes periodically to engage viewers.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Hubspot

FEBRUARY 9, 2017

Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. People talk about remarkable experiences, and the brands that create them.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Hubspot

FEBRUARY 8, 2011

” That’s about $6 million worth of outbound marketing, and as a result increased its Facebook presence by 49%. With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). Free Download: 101 Marketing Charts and Graphs. Is that good ROI? Here is one of the winning ads: Twitter.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

” That’s about $6 million worth of outbound marketing, and as a result increased its Facebook presence by 49%. With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). Free Download: 101 Marketing Charts and Graphs. Is that good ROI? Here is one of the winning ads: Twitter.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Choozle

JULY 9, 2021

These stats indicate a shift in consumer behavior, and marketers should adjust their strategies. According to a survey conducted by AdColony , 46 percent of users plan to watch the Summer Games on multiple devices, and 45 percent are planning to watch on smartphones.

Marketing & Strategy 78

Marketing & Strategy Mobile Advertising Emarketing Television marketing 78

Tomorrow People

DECEMBER 18, 2018

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms. This doesn’t have to be bad news.

SEO 153

SEO Practices Content Social Media 153

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Event email marketing is just one piece of the puzzle. For starters, there are 3.9

Template 52

Template FAQ Email Marketing Promotion 52

Hubspot

SEPTEMBER 19, 2011

“Whenever you can tie your offline marketing efforts to something online, you are bound to get more people engaged with you, and it’s much easier for people to share that information,” says David. Free Ebook: Fascinating Event Marketing Stats. Connect with HubSpot :

Event Marketing 28

Event Marketing Planning Stats Hubspot 28

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100