Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.

Urgency Marketing 163

Urgency Marketing Tagging Social Media Keywords 163

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Having Branded Hashtags is a Must.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Location data is powerful, and you can use it to enhance your marketing strategies.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Launch the Event. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Content Standard

AUGUST 17, 2017

These days, the concept of immersive marketing is linked with new technologies, such as interactive video content, augmented reality, and virtual reality. Instead of watching or absorbing content passively, the user feels like she’s a part of the action. Experiential Marketing. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

SugarCRM

JANUARY 14, 2016

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. The Rise of UGC.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users. Hashtag Goals & Strategy. million impressions.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Convince & Convert

MAY 4, 2015

Developing a detailed persona of your ideal customer should be the first step in your marketing strategy. ”. The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. Building personas takes out a lot of the guesswork.”. wg0yLBRnKz.

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

SpotMe Blog

JUNE 30, 2023

Reach out to partners, sponsors, and influencers and ask them to help promote the event to their audiences as well. Word-of-mouth marketing and personal invitations also go a long way. The more hype you generate, the higher your turnout is likely to be. Pick a winner to receive a free ticket.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Profile backgrounds are the largest piece of visual real estate you have to share with other users on Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Hubspot

JANUARY 1, 2014

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. Remember: Always keep your end user''s experience in mind when creating content. Video event marketing' Why would you want this?

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Single Grain

JUNE 6, 2023

million users. While this doesn’t compare with social media giant Facebook, it is still an impressively large audience base for your marketing efforts, especially for businesses who identify the platform as popular among their target demographic. Most users are in India (144.35 Snapchat has an advertising reach of 575.7

Paid Content 52

Paid Content Paid Search Agency Ads ROAS 52

Hubspot

MARCH 5, 2012

For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Leading up to the event, create content (e.g.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Single Grain

MAY 12, 2020

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Take a look at these numbers: Each month, 85% of Internet users in the U.S. User-Generated Content. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Brandpoint

MARCH 24, 2020

Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns. Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

SmartBug Media

MARCH 5, 2019

With the power of social media, you can leverage the online conversations happening around a show or event without being there in person. With careful planning, content creation, and social monitoring, you can stay in your office while building your brand, developing relationships, and generating leads through the tradeshow.

Demand 88

Demand Buyer Personas Landing Pages Planning 88

KoMarketing Associates

MARCH 15, 2018

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. This form of content complements a text-based summary elegantly and lets users choose which way they want to consume the information. Product or name misspellings. Mistaken usernames (e.g.,

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

No one is allowed to sell their products at the event, it’s all about networking.”. To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. Get involved on social media before and during the event.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Learn more @ 1 event than you might at many.

Tips 107

Tips B2B Thought Leadership Conference Thought Leadership 107

SpotMe Blog

DECEMBER 20, 2021

You don’t have to use all of these event promotion ideas to successfully market your event. Pick a few that align with your event messaging, resources, and efforts, then grow from there. . Want more information on must-have lead generation tactics? Event Promotion Examples: The Power of Media.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Single Grain

JULY 5, 2023

ChatGPT is an AI-powered chatbot that uses the GPT-4 language model (short for “Generative Pre-trained Transformer 4”) to generate human-like text. ChatGPT is an AI-powered chatbot that uses the GPT-4 language model (short for “Generative Pre-trained Transformer 4”) to generate human-like text.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Hubspot

AUGUST 19, 2016

It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. A branded hashtag , for example, can get people talking about the experience.

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Webbiquity

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. During the event, post updates with photography or prepared graphics.

Social Media 100

Social Media Optimization Peer-to-peer Media 100

Hubspot

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. Earned media is another way to say user-generated content. Tweet it from your company's Twitter or post it on Instagram and use relevant hashtags to spread it.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Buyer Personas Planning 97

Webbiquity

APRIL 27, 2021

Put another way, the entire global population of Internet users was less than the actual population of the United States. Social Media Marketing Becomes a Thing. LinkedIn was launched in 2003 and had reached one million users by August 2004. It didn’t take long for marketers to notice. YouTube got started in 2005.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

SnapApp

DECEMBER 14, 2016

Google is totally committed to Accelerated Mobile Pages to provide users with the fastest loading page speed possible. If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62