SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. They are deeply concerned with the ethical practices of the brands they support, from sustainability efforts to social responsibility.

Ethics 133

Ethics Trust Marketing Paid Search Agency Lead Ranking 133

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology.

Marketing AI 127

Marketing AI Effectiveness Paid Search Agency Planning 127

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Urgency Marketing 122

Urgency Marketing Ethics Lead Ranking Transparency 122

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. What is Ethical and Transparent Marketing in B2B?

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Ethics 119

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 119

Content Standard

NOVEMBER 7, 2024

Join us for an insightful conversation with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business, as he outlines his approach to navigating AI’s role in modern marketing. He mentions that even though tech changes, marketers shouldn’t chase every new tool just to keep up.

Lead Ranking 109

Lead Ranking Ethics Lead Scoring Paid Search Agency 109

Martech

FEBRUARY 11, 2025

My earlier articles have covered the most popular cognitive biases, such as loss aversion (losing out on a good deal) and social proof (trusting what others have said and done). In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Ethics 115

Ethics Urgency Marketing Ideal Customer Profiles Copywriting 115

Marketing Insider Group

JANUARY 13, 2025

But they may not realize that their culture can also strongly influence their marketing efforts. The better you understand your own organizational culture, the better you’ll be able to implement it as part of your marketing campaign. If so, people will be much more likely to trust your marketing and advertising materials.

Paid Search Agency 162

Paid Search Agency Companies Transparency Ethics 162

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing AI 120

Marketing AI Work Management Marketing Management Privacy Protection 120

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? This was crucial for building trust and credibility with LATAM audiences.

Marketing AI 107

Marketing AI Ethics Work Management Marketing Management 107

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

CMSWire

MARCH 8, 2024

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.

Ethics 126

Ethics Transparency Trust Marketing Marketing 126

Martech

OCTOBER 31, 2024

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Mobile Advertising Amazon 111

Sword and the Script | B2B

SEPTEMBER 10, 2024

It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). That builds trust. This is one for 2023.

B2B Thought Leadership 105

B2B Thought Leadership Software Thought Leadership Ethics 105

Martech

JANUARY 21, 2025

Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities. Dig deeper: Are marketers trusting AI too much? Marketed as a tool to save users money, Honeys practices tell a different story. Once that trust is established, influencing decisions becomes far easier.

Marketing AI 114

Marketing AI Intent Tools Advertising Agencies 114

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. It’s about trust, shared values and personalized experiences. Show commitment to social, environmental or ethical causes that resonate with your audience.

Loyalty 135

Loyalty Branding Brand Identity Customer Satisfaction 135

Hubspot

MARCH 14, 2025

While this wasnt illegal, was it ethical? Thats just one example of a situation that could have been avoided by setting and following business ethics within the organization. Creating and documenting ethical practices can prevent more than just hard feelings. Table of Contents What are business ethics? Trust is fragile.

Ethics 36

Ethics Paid Search Agency Companies Work Management 36

Contently

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out).

User-Generated Content 144

User-Generated Content Paid Content Generation Branding 144

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. AI is making these practices impossible to hide.

Marketing Analytics Tools 97

Marketing Analytics Tools Marketing AI Enterprise Management Allocation 97

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? They buy feelings.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Ranking 98

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. Content creators must earn the trust of audiences if they want to grow and increase engagement,” she adds. “By Copy-paste ad infinitum.

Thought Leadership 197

Thought Leadership Aggregators Paid Content Ethics 197

Marketing Insider Group

JUNE 26, 2023

Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. How AI collects and shares information raises ethical concerns. If AI starts handling most of our choices, intelligent people may struggle with generating good product ideas and marketing.

Marketing AI 325

Marketing AI Ethics Long Tail Marketing Opt-out 325

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional.

Marketing Websites 311

Marketing Websites Ad Building Lock-In Case Studies 311

markempa

JULY 25, 2017

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider.

B2B Sales 324

B2B Sales Trust Marketing Ethics Paid Search Agency 324

Martech

NOVEMBER 27, 2024

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations.

Marketing Analytics Tools 113

Marketing Analytics Tools Ad Building Marketing & Strategy Ethics 113

CMSWire

DECEMBER 17, 2024

AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving regulations. Continue reading.

Trust Marketing 122

Trust Marketing Ethics Marketing Generation 122

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Many customers do not trust advertisements, but they trust content made by real people.

Paid Content 86

Paid Content Marketing AI Trends Paid Search Agency 86

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Patent 3 addresses the challenge of data privacy and compliance, providing solutions for secure data handling and ensuring customer trust.

Analytics 128

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 128

Scoop.it

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. But when done poorly, it can affect your marketing goals. What is Content Curation?

Curation 133

Curation Ethics Copyright Content 133

SmartBrief - Marketing

JULY 25, 2024

However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. Let’s examine five key strategies businesses can employ to ensure that personalized customer experience goes hand in hand with a commitment to ethical data use and trustworthiness.

Tactics 124

Tactics Ideal Customer Profiles Privacy Policies Ad Building 124

Marketing Insider Group

JUNE 2, 2020

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Sponsored content must be handled carefully to avoid losing the trust of your audience. Most native advertising is not a form of content marketing. 1 rule of content marketing is to create great content.

Paid Content 345

Paid Content Rules Content Work Management 345

Trade Press Services

MAY 28, 2024

In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. For example, the regulations that govern direct mail marketing are different from those related to email or phone calls.

Ethics 98

Ethics Marketing AI Advertising Agencies Branding 98

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Webbiquity

MARCH 7, 2023

Trust takes time to build and only an instant to destroy. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. Reliable Being reliable is one key to building and maintaining trust. Curious Skills and experience are valuable.

Consulting 352

Consulting Marketing AI Paid Search Agency Ad Building 352

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Ideal Customer Profiles 95

Ideal Customer Profiles Lead Ranking Cross-Selling Work Management 95

Content Standard

JULY 16, 2024

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests. For marketers, understanding this psychological state is crucial.

Customer Satisfaction 93

Customer Satisfaction Transparency Trust Marketing Differentiation 93

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

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Storytelling Branding Brand Identity Paid Search Agency 289