Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. Ethics of web scraping. Guest post by Christof Leitner.

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Collect Ethical Data To Save Costs and Preserve Privacy

Salesforce

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? Marketing Strategy AI contextual data Data collection ML Privacy SecurityAs someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […].

Ethics 211

6 Ethical Ways to Use Customer Data for Content Marketing

DivvyHQ

With data privacy being such a hot topic across the tech world, it's no surprise that even the average consumer may be more hesitant to give personal information to brands. So, we need to capture and use that data in ethical ways.

Four Steps to Operationalize AI Ethics in B2B

TrueInfluence

Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Four Steps to Create a Successful AI Ethics Program.

How to Ethically Mine Customer Data to Improve Your Marketing Efforts

Spiralytics

In the light of recent scandals, though, one question that has taken center stage is how to mine customer data ethically. Here are a few tips to help you collect and utilize your customer data to ethically improve your marketing efforts. 3 Tips for Using Customer Data Ethically.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.

It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data.

Personalization Is Powerful — Here’s How To Make It Ethical, Too

Salesforce

They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. Balancing consumer personalization and privacy.

Ethics and AI: 5 Issues Facing B2B Marketers

TrueInfluence

As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.

The Importance of Monitoring Internal Communication for Business

Biznology

With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. of business owners labeled monitoring as an invasion of privacy. Privacy concerns and regulations.

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Data Privacy Demands a Legit Data Protection Strategy

The Customer

That’s why organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. Without a data protection strategy that preserves privacy, an organization is engaging in risky behavior.

Your Data Privacy: How Much Do People Know?

The Customer

It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it.

Is Your Marketing a Pillager of Privacy?

Content Marketing Institute

If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? appeared first on Content Marketing Institute. Company News

Marketing Effectively in a More Regulated Digital World

Biznology

Moving forward I will focus on the intersection of digital marketing, security, and privacy. Consumer Privacy. Ethical Marketing Effectiveness. Digital Marketing Our Digital Future data privacy data privacy regulations digital ethics Digital marketing digital security

5 Reasons You Need a Data Privacy Framework

The Customer

As data protection and privacy become a higher corporate priority, compliance and risk professionals would be wise to leverage data privacy frameworks in their programs. Frameworks can be a lifesaver for managing data privacy requirements. Privacy law is subject to change.

Journalistic Ethics in Social Media

Altitude Branding

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere. This is also one of the problematic aspects of journalistic ethics in public utilities. Ethics in Public Networks.

Taking the Country’s Temperature on Data Privacy – Take 2

The Customer

Editor’s Note: This is the second installment of a multi-part assessment of America’s data privacy status. Distracted by the pandemic and the build up to the 2020 election, finding a solution fell by the way side as did notice of a key date for data privacy legislation.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy.

Customer Data Privacy In Digital Marketing: What You Need to Know

BenchmarkONE

When using digital tools to spread your message, there’s one important thing to keep in mind: data privacy. This article will explain everything you need to know about data privacy as it relates to digital marketing. What is Data Privacy? Why Data Privacy is Important.

Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? Using that same line of thinking, poses a question: Is information security downstream from data privacy?

UK Government Releases Framework for Development of Ethical AI

Albert

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. by Noa Segall. Head of Search & Display Data Research.

Inside the Mysterious World of Ethical Hacking

Hubspot

Ponemon Institute , a research center dedicated to privacy, data protection, and information security policy, also reported that a single ransomware attack inflicted on a company that doesn’t even pay the ransom payment will cost them $5 million in lost productivity , due to the disruption of the company’s networks and computers. It’s something called ethical hacking. What is ethical hacking? The growth of ethical hacking is promising for the cybersecurity industry.

Privacy vs. Personalization: A Divide Amongst Generations

Martech Advisor

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization.

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

Why Contextual Targeting Has Emerged as the Privacy Option of Choice

Digilant

With so much information available at the click of a button in the digital age, it makes sense that consumers are increasingly concerned about their data privacy. Here are some of the most privacy-oriented features you can expect to see with contextual targeting: 1.

Can Data Privacy and Data Intelligence Coexist?

The Customer

Privacy is only one of the problems associated with this overwhelming push for more data. Using these kinds of techniques represents a significant shift, and enables us to better align our efforts with evolving standards of big data ethics. The implications for privacy are immediate.

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. CCO: New rules and legislation around data privacy are, of course, aimed at curbing less-than-ethical or less secure business and marketing practices that might put personal data at risk.

Sir Tim Berners-Lee: How Data Privacy Impacts the Way Organizations Innovate

Ataccama

Watch this interview with the founder of the World Wide Web about using data in an ethical way while not hindering data-driven innovation. Interview

Sir Tim Berners-Lee: How Data Privacy Impacts the Way Organizations Innovate

Ataccama

Watch this interview with the founder of the World Wide Web about using data in an ethical way while not hindering data-driven innovation. Webinar

Data privacy start-up Ethyca raises $13.5m

The Customer

Ethyca, which is led by Irish engineer Cillian Kieran, has raised a total of $20m for its data privacy technology. in Series A funding to automate data privacy and compliance for businesses. Complex web of privacy regulations’. The post Data privacy start-up Ethyca raises $13.5m

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

What is Ethical Optimization & Why Should You Care? What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. Ethical A/B testing is testing that treats site visitors as humans.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common?

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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? ” On Safer Internet Day, let's talk about privacy and data protection.

Why a Data Ethics Program is Critical for CCPA and Beyond

LiveRamp

Unethical parties can violate privacy norms, causing embarrassment and even social or financial damage to individuals. They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success. Always Code Ethically.

CCPA: What B2B Marketers Need to Know

The Point

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. Review your privacy policy – does it include language covering what data is being collected, the purpose for collecting data, what third parties would have access, etc.?

Ethics 177

Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) Should digital privacy encompass more than just data? She released a statement that referred to the incident as “a digital-age cautionary tale about privacy, identity, ethics, and consent.” . Ethical ideas vs. ethical practices.

Global Business: The Basics of Data Protection and Data Privacy

Marketo

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect. Social media, disclosure and ethics. Privacy and Deliverability