Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.

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Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Salesforce Marketing Cloud

JULY 29, 2022

They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. Balancing consumer personalization and privacy. So how do you walk that line?

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Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

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Valasys

AUGUST 9, 2023

” This amendment aims to provide clarity and reassure users about the company’s commitment to safeguarding their privacy. Zoom’s privacy policy, according to Abby Burke, Policy Manager for Data Protection at the Open Rights Group, remained opaque, leaving users uncertain about the true extent of data usage for AI training.

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DivvyHQ

NOVEMBER 11, 2021

With data privacy being such a hot topic across the tech world, it's no surprise that even the average consumer may be more hesitant to give personal information to brands. So, we need to capture and use that data in ethical ways.

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Benchmark Email

MAY 31, 2023

We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives.

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Biznology

AUGUST 27, 2020

With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. of business owners labeled monitoring as an invasion of privacy. Privacy concerns and regulations. How to do it ethically. Data protection and compliance.

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Content Marketing Institute

SEPTEMBER 25, 2019

If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources?

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The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

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Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Marketing Insider Group

JANUARY 17, 2018

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?).

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ANNUITAS

NOVEMBER 18, 2020

I don’t have all the answers for where social media and search engines will go on the spectrum of privacy, influence and morality in the future. The post Ethics in B2B Digital Personalization – Is it Possible? My only opportunity to impact that is to simply put my mobile device down. I’m up to the challenge, are you?

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Navigate the Channel

SEPTEMBER 15, 2023

Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage. Striking the right balance between personalization and privacy will be crucial. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

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Salesforce Marketing Cloud

JULY 12, 2023

Watch the webinar How to build AI data privacy into the fabric of your systems Patrick Stokes, EVP and GM of Platform at Salesforce, explained that with AI Cloud , you can leverage the productivity gains of AI without giving away your company’s data. This prevents AI hallucinations, or incorrect responses not grounded in fact or reality.

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The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

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SmartBug Media

AUGUST 29, 2023

Legal Issues In many jurisdictions, such practices can violate data protection and privacy laws. Businesses must comply with relevant regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States.

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The Customer

JUNE 11, 2020

Ethyca, which is led by Irish engineer Cillian Kieran, has raised a total of $20m for its data privacy technology. in Series A funding to automate data privacy and compliance for businesses. Complex web of privacy regulations’. The post Data privacy start-up Ethyca raises $13.5m Ethyca announced that it has raised $13.5m

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Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

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Matchcraft

FEBRUARY 14, 2023

There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns. Data Privacy One of the main challenges is data privacy. Ethical Impact Another concern is the ethical implications of using machine learning in advertising.

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Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns.

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Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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The Customer

JANUARY 28, 2021

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

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Convert

FEBRUARY 9, 2021

What is Ethical Optimization & Why Should You Care? What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. The better approach is to embed ethical A/B testing in your company and make it a part of your organization’s culture. That is all. GDPR, CCPA 2.0,

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Webbiquity

JUNE 16, 2022

Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. This article presents a look at the etiquette of web scraping and what ethical rules and legal measures exist regarding automatic web data collection. Privacy Policy. Terms of Use.

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Salesforce Marketing Cloud

SEPTEMBER 19, 2023

At Salesforce, we adhere to the highest security and privacy practices because we strive to protect the data we are entrusted with. The ethical use of AI is crucially important and is top-of-mind for all of us in the partner ecosystem. By coming together to solve emerging challenges, we can ensure we use AI in a safe and ethical way.

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Martech

SEPTEMBER 13, 2023

. “SAS Customer Intelligence product development,” he said, “is tightly aligned to guidance from the SAS Data Ethics practice,” said director of digital marketing solutions Mark Chaves, speaking to media and analysts. He laid out a framework for governance: “Prioritising data privacy.

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The Customer

NOVEMBER 15, 2019

Privacy is only one of the problems associated with this overwhelming push for more data. Using these kinds of techniques represents a significant shift, and enables us to better align our efforts with evolving standards of big data ethics. The implications for privacy are immediate. Photo by Marl Clevenger on Unsplash.

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Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

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Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? How can we approach AI ethics?

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Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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Martech Advisor

DECEMBER 13, 2019

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

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The Customer

MAY 26, 2021

Most organizations understand that they need to protect their data for their own operations, but the proliferation of data protection laws such as the European Union’s General Data Protection Regulation and the California Consumer Privacy Act are forcing data keepers to think about the privacy of the those whose data they’re holding.

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Martech

SEPTEMBER 1, 2023

Content ethics. Communicating how your company thinks about AI ethics may not be top of mind. Similar to how you publish data privacy compliance information, you should be thinking about publishing an AI ethics statement. How to fact-check a reference generated by one of these tools if the reference is to be cited.

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Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) Should digital privacy encompass more than just data? Ethical ideas vs. ethical practices.

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