What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak
Brandpoint
MAY 5, 2021
Business was still running as usual for a lot of people, and while a lot of factors of our days looked wildly different than before, talking with Sarah reminded me that there was still a constant theme that marketers shouldn’t forget, COVID-19 or not: empathy. In your words, how would you describe brand empathy? You need a mix.
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