markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Show Agenda Why are landing pages such a hot topic? Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

ViewPoint

MAY 9, 2013

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Via Marketing Land. Via eMarketer. How to Protect Your Online Reputation and Close the Deal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Zoominfo

MARCH 12, 2018

Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Most landing pages dont do that!" Most landing pages dont do that!"

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. You haven’t built an appealing offer or landing page. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Tools like Leadpages and Instapage specialize in helping website owners build active landing pages.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. Final Thoughts.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Porch Group Media

AUGUST 10, 2021

According to eMarketer, 70 percent of people expect a personalized experience. This guide outlines standard best practices to help you enhance email communications including the do’s and don’ts for designing acquisition emails, guidelines for creative, copy, technical and mobile advice, as well as the importance of utilizing landing pages.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Now that you’ve got their attention, direct prospects to a landing page or ad form to exchange basic contact information for valuable content.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year and a 2019 study by Social Media Today found that including a video on a landing page can increase conversions by 80%.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Zoominfo

OCTOBER 22, 2019

Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Liveintent

JUNE 15, 2021

Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. By running campaigns across LiveIntent’s network of email publishers, Embr Labs drove traffic to a content-rich landing page for its product. It takes you beyond Facebook’s walled gardens.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

DemandBase

APRIL 12, 2020

Especially for B2B marketers who face long sales cycles involving dozens, if not hundreds, of touchpoints, how in the world are we to gauge which particular touchpoint landed the deal? But we can take a page from the pharmaceutical industry playbook and rely on correlational data to make our marketing investment decisions.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Digilant

AUGUST 10, 2023

Display Ads Display ads can be static or animated, and combine imagery, text, and a URL link to drive audiences to landing pages. This approach drove more than 6,000 actions on the client’s landing pages and helped to inform the auto brand’s fall savings event campaign. Why Does Programmatic Advertising Matter?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Display Ads Display ads can be static or animated, and combine imagery, text, and a URL link to drive audiences to landing pages. This approach drove more than 6,000 actions on the client’s landing pages and helped to inform the auto brand’s fall savings event campaign. Why Does Programmatic Advertising Matter?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Tomorrow People

NOVEMBER 21, 2011

million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Not so great if your visitors get to your site but leave because there is no landing page or content specially created to nurture them. With the number of internet users in the UK predicted to grow to an estimated 43.7

Search Engine Marketing 120

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 120

Webbiquity

JUNE 23, 2015

No matter the slot though, the key to getting clicks from any rank below #1 is to craft top-notch meta titles and page descriptions. • Get creative. eMarketer ). Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. ( Digital Marketing Philippines ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. You haven’t built an appealing offer or landing page. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Tools like Leadpages and Instapage specialize in helping website owners build active landing pages.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 In-content ads appear exclusively on article pages between paragraphs or below the article, whereas in-feed ads can appear on the homepage, article pages, and content feeds as well. These ads appear on category, product, or search result pages.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Next, mid-funnel methods include everything from paid social to influencers and even landing page content. However, digital ad spending has reached new heights at $107.3

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Choozle

JUNE 19, 2019

300×600 (Half Page Ad). No matter how exceptional your product or service is, how stellar your landing page looks, or how fabulous your team is, no one’s going to click your ad unless your creative is compelling—not to mention, being shown to the right people. Half Page Ad. 300×250 (Medium Rectangle).

Display 50

Display Creativity Ads Banners 50

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

Biznology

SEPTEMBER 22, 2016

Search Engine Land ). 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. But while the online retail giant still comprises only about 4.15

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

NOVEMBER 16, 2020

According to eMarketer , $47.33 They can appear as promoted articles on a homepage or category page, as native display ads in the middle of an article, and at the bottom of the article, to name a few examples. Lead generation includes KPIs like form fills, engagement on the page, or newsletter subscriptions. growth spurt.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. This includes: .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Choozle

DECEMBER 2, 2020

According to an eMarketer report , more than nine in 10 internet users send email regularly, making it one of the most common digital activities in the US. On that note, because email readers are used to clicking on a content block to engage with more content on a website, make sure to utilize landing pages that support your ad creative.

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Your bio link should be updated regularly, especially if you want to drive users to specific landing pages. You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Buffer

DECEMBER 4, 2019

Andrew Waber of Teikametrics , writing on Marketing Land , points out that there are really four separate stages of shopping experience. For Facebook, they’ve already taken some really huge strides toward social commerce with Facebook Page Shops and Messenger. First, let’s talk about Facebook Page Shops.

Social Media 98

Social Media Rules Media Click Rate 98

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . In order to carry through your conversion make sure that your ad copy matches your landing page. Then why do so many fail at it? Conclusion.

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Outbrain

JANUARY 6, 2020

Luckily, we’ve compiled five Super Bowl marketing strategies that’ll land your content an easy touchdown. Consider this: headlines that blatantly called out the inclusion of images, listicles, or rankings on the landing page accounted for 70% of the top Super Bowl-related ads of 2019. Don’t Fumble Your Timing.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Buzz Marketing for Technology

OCTOBER 18, 2013

Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

illumin

JULY 23, 2018

Native ads have three main characteristic attributes: firstly, they must be formatted to look like their surroundings so that they match the content of the page. In order to create a native ad, advertisers need a logo, an image, headline and caption copy, and a landing page.

Ads 40

Ads Banner Ads Advertising Agencies Banners 40

Sharpspring

NOVEMBER 15, 2019

As eMarketer states: “The retailers who succeed during this shortened season will be the ones who make it easy for stressed and time-crunched shoppers to find the best offers.”. build landing pages. You can schedule drip campaigns weekly, bi-weekly, monthly, quarterly or even daily. Use automation to: create customer personas.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Outbrain

OCTOBER 4, 2022

As reported by eMarketer , during the pandemic, many customers started their holiday shopping early to prevent having their orders arrive late, and several retailers are expecting this trend to persist. Share of early shoppers is rising – don’t sleep on the opportunity.

Top of Funnel 26

Top of Funnel ROAS Tips Planning 26