ViewPoint
APRIL 25, 2011
This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. Don’t get me wrong.
Marketing Insider Group
DECEMBER 21, 2020
Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Shift from lead gen to customer retention. this year as well.
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Webbiquity
JUNE 7, 2018
B2B brands are looking to tap the increased social media penetration for generating more leads. Image Source: eMarketer. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. These forms help you get increased lead volume and quality.
Adobe Experience Cloud Blog
JULY 6, 2018
So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance.
delicious b2bmarketing
MARCH 4, 2010
b2bmarketing.
Industrial Marketing Today
JUNE 4, 2011
Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing).
KoMarketing Associates
JANUARY 27, 2014
As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. MarketingProfs.
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