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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. Don’t get me wrong.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Shift from lead gen to customer retention. this year as well.


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How B2B Brands Can Drive More Leads This Year


B2B brands are looking to tap the increased social media penetration for generating more leads. Image Source: eMarketer. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. These forms help you get increased lead volume and quality.

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How to Generate the Leads that Sales Wants with Paid Social

Adobe Experience Cloud Blog

So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance.

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B2B Online Marketers Focus on Lead Gen - eMarketer

delicious b2bmarketing


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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing).

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. MarketingProfs.