eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
APRIL 25, 2011
This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. Don’t get me wrong.
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