Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Test email subject lines to see what is grabbing your audience's attention.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? How recently have you promoted the post in an email? A big bump in traffic from our email subscribers usually lifts rankings: Action item: Include the post in an email send, either as the first or second link. Is the search term itself losing traction?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. Avoid blocks of emailing: "A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test.". Use positive language and have a positive attitude.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. Social sharing outreach - Don't have the contact information you need for an email? What kind of sites are ranking first?

Organization 28

Organization Tips Correlation Domain 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Webbiquity

OCTOBER 6, 2020

If you absolutely must use automation, do it very carefully—pitches that are obviously automated can damage your brand image, email deliverability, and ultimately your SEO efforts as well. This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

JANUARY 10, 2011

For blog commenting it works best if you start out with a piece of positive feedback about the article. Notice that it isn’t too long. It is long enough to show thoughtfulness and to make a point, but not so long that others won’t take the time to read it. Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Optinmonster

MARCH 19, 2024

Want to learn how to write irresistible headlines for your blogs, emails, or other marketing campaigns? Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. Questions: In this section, you’ll find long-tail keywords in question format. And, of course, it’s free.

Lead Ranking 86

Lead Ranking Resources Lead Scoring Tools 86

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. More site visitors means more chance of capturing email addresses. That will improve the results of your email marketing. Long-term cost-efficiency. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MAY 22, 2023

Marketing – such as creating and sending email campaigns, managing social media accounts, and tracking website traffic. HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down. Start looking at content more holistically rather than channel-specifically for better discoverability.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Email marketing insight. Pages with long load times. Long introductions.

Organic Leads 100

Organic Leads Lead Ranking Lead Scoring SEO 100

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEOForLunch. SEO Courses. SEO Training.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Webbiquity

APRIL 22, 2014

Even ideas that seem corny can be meaningful to a new customer and help start the relationship off on a positive note: a welcome letter, certificate, welcome phone call, email, video, access to a special customers-only community site, even old-fashioned tsotchkes like shirts, mugs, pens, USB drives , and desktop toys.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Inbox Insight

NOVEMBER 26, 2018

What’s more you can cost-effectively resurface your message and content to prospects even when you don’t have their email address. Email marketing. of marketers believe their email marketing is average ( Smart Insights and GetResponse ). The best relationships take time to develop – so plan long-term!

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Scoop.it

JUNE 22, 2021

For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords. Schedule 2-3 reminder emails and if you don’t get a response by then, move on. Ignore those emails and concentrate on the positive replies.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

DECEMBER 17, 2010

Metric to watch: Track email and RSS subscribers in a chart that has a postdate overlay; see which posts and contests are most popular in growing your readership. Create remarkable, strong-minded, or novel content about your products or industry to better position yourself for sharing and inbound links. Improve Long-Tail Organic SEO.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. As your opt-in email list grows and you get better at nurturing, you'll see a shorter sales cycle and higher revenue per customer as a result of better pre-purchase education.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. It's good UX for your site’s users to not have them lose their current positions when they click a link on your site. Keywords boost the link’s value and will shine a positive light on you as a helpful blogger.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140