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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Use their name, call back to a previous discussion you had with them, and include a call to action asking for a call or an email to check in on them and see where they are at in the buying process. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

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The Account-Based Revolution: From Origins to AI-Driven Futures

Engagio

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

There’s a lot to consider, including bias, data management, permissions, and more. For sales teams, ChatSpot will: Take the load off nurturing potential customers by drafting follow-up emails. But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation.

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What’s New with HubSpot’s Customer Surveys and Dashboards [2023 Update]

SmartBug Media

Are you talking to them via phone, email, chat, SMS, WhatsApp? This includes understanding the different types of calls, chats, and emails. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. How are you talking to customers?

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

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How To Ask For a Testimonial: 7+ Tips to Get Glowing Customer Quotes

Optinmonster

Consumers look to their peers to decide whether they should purchase a product or service. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Use Both Email Automation & Direct Asks 2. They want to know that existing customers are happy with your product.