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Are Social Reels Relevant for Brands?


Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. Use effects, filters, and music for an algorithmic boost.

Relevance 145
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How to Make Your Emails More Relevant and Effective

Marketing Insider Group

The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].

Relevance 225
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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both. Marketing programs have implications to channel choices. Yes, I Want My Growth Idea.

Effective 170
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How to Get More B2B Traffic and Leads with Effective and Relevant Content


An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. However, if done effectively, it might help your company outperform the competition and expand dramatically. Research Customer Needs to Create Effective and Relevant Content.

Traffic 59
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Choose the most relevant ones (and the most relevant aspects of their operations). In B2B tech, this might mean having the most efficient and effective software solution, for instance. Step 2: Collect relevant data.

Analysis 156
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Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective


Email marketing is an old technique of engaging and getting the new audience but it’s still effective. Audiences need to be relevant to the brand, and in this way, the brand would cater to the interest of its audience. The only way to meet your brand expects to send the relevant email to the relevant customers.

Email 195
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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This session will cover: How to ask the right questions, to the right people, in the right way to yield accurate relevant information. This will be an interactive session!

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to leverage online events, like webinars, as effective replacements for live events. How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.