Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both.

How to Make Your Emails More Relevant and Effective

Marketing Insider Group

The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].


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Making Job Ads More Relevant

Excelsior Research

Making Job Ads More Relevant. Making Job Ads More Relevant. There is also a discussion on the effects of covid on the job market. To avoid this, use bullet points effectively to highlight the key points. Making Job Ads More Relevant. January 10, 2022.

Content + Intent Data: B2B Content That’s Relevant at the Right Time


B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Essentially, intent data can help B2B marketers be more effective, efficient and relevant.

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

Five levers of relevance for digital authors


In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

Effective email marketing design


As I said in October, relevance is likely to be the deciding factor between survival and deletion. The post Effective email marketing design appeared first on Biznology. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most.


The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance.

Are MQLs Still Relevant?


According to Ascend2 , 40% of marketing, sales, and business professionals, admit that a lack of an effective strategy is the most challenging obstacle in lead generation success. MQL remains relevant in today’s client acquisition process. The post Are MQLs Still Relevant?

The Most Effective Guide to Keyword Research

Marketing Insider Group

Don’t shy away from providing commentary on current events relevant to your audience or giving a sure opinion on an important topic. The post The Most Effective Guide to Keyword Research appeared first on Marketing Insider Group.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Content Relevance- Keeps It Far From Boring


Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? Keep up the relevant content and you might just get yourself a new client as well.

It’s Not the Format of Your B2B Content, It’s the Relevance

Marketing Interactions

Instead, B2B marketers need to understand the relevance and impact of content experiences, not one-off encounters. B2B marketers have a huge opportunity to step up and use content experiences as the glue that keeps the organization inside the guardrails of relevance.

How to Get More B2B Traffic and Leads with Effective and Relevant Content


An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. However, if done effectively, it might help your company outperform the competition and expand dramatically.

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. The post Top 5 B2B CMO Actions to Strengthen Marketing Relevance appeared first on Heinz Marketing.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Businesses are sending more email Email marketing remains one of the most effective B2B marketing channels.

Relevant B2B Content on the Decline


Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Just one in four respondents believe that their content marketing strategy is effective.

Radical Relevance: Jay Baer’s Lessons for Creating Relevant Content


These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

For instance, perhaps a survey will ask a pool of marketing respondents how effective marketing is to the business or ask a sales audience how important a marketing organization is to sales. The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie .

4 key characteristics of an effective go-to-market plan

Tomorrow People

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? Consider these points when developing your next GTM strategy.

4 Tips For Effective Landing Page Design


The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. Better Segmentation, More Relevance. List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience. Need examples of effective industrial e-mail marketing?

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Choose the most relevant ones (and the most relevant aspects of their operations). In B2B tech, this might mean having the most efficient and effective software solution, for instance.

8 Effective Ways To Improve Your Online Store Content


Content quality and search engine traction go hand in hand. The more emphasis you place on including both original, unique content, and technical SEO, the more you'll see the fruit of your resource investments. Here's a quick guide from guest contributor Iren Dmitrieva that digs deeper.

Why Face-2-Face Customer Meetings are Still Relevant


More than 8 in 10 executives prefer in-person meetings to virtual contact and face to face meeting requests are 34x more effective than over the phone or video conferencing. The post Why Face-2-Face Customer Meetings are Still Relevant appeared first on Jifflenow Blog.

Why Relevance Outsmarts Personalization in B2B Marketing


Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle.

How the Halo Effect Drives Lead Generation

B2B Lead Generation

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” ” He didn’t know it the time, but he explained how the halo effect works. Lead Generation halo effect industry experts lead gen lead generation subject matter experts thought leadershi

12 Effective Product Launch Email Ideas for Better Performance


12 effective product launch email templates for enhanced performance. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well. Guest post by Flavia Silipo.

Improve Your B2B Ad Campaigns’ Performance with Personalized, Relevant Messaging


This means creating relevant, resonant ad copy and creative that speaks to the specific concerns of the personas within your audience. . To get the inside scoop on campaign personalization — and how to use it effectively — we spoke with Kyle Dugan, 6sense’s Director of Digital Marketing.

Why Face-2-Face Customer Meetings are Still Relevant


More than 8 in 10 executives prefer in-person meetings to virtual contact and face to face meeting requests are 34x more effective than over the phone or video conferencing. The post Why Face-2-Face Customer Meetings are Still Relevant appeared first on Jifflenow Blog.

Make your email marketing more effective


Here are a few tips for making it more effective–and making it work better with your website. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored. And while “Hi, Andrew” is better than “Hi, friend” (and certainly better than “Hi, [name]”) that kind of personalization is not going to increase relevance. Relevant content is what counts.


The Seven Pillars of Programmatic Marketing Success: Holistic Performance Metrics and Relevant KPIs


Developing a holistic set of performance metrics and relevant key performance indicators (KPIs) is a critical skill that you’ll need to prove that your full-funnel media strategy is working. The most effective models for your agency will depend on client needs and sales cycle complexity.

Permission Marketing Drives White Paper Relevance


The interruption model is extremely effective when there’s not an overflow of interruptions,” said Godin. They offer quality, relevant educational content. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms.

28 Effective Tips for Shortening Your Sales Cycle


Here’s a breakdown of each sales cycle stage with relevant tips: 1. The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering.

5 Reasons Why Press Releases Are Still Relevant Today


In fact, press releases are still very relevant. Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either.

4 more ways to make your email marketing more effective


In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. These automated emails can be tied to the content they’ve consumed, so you all but guarantee relevance. The post 4 more ways to make your email marketing more effective appeared first on Biznology.


Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant


In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Focus on effectiveness, not efficiency. Notice the difference between effectiveness metrics (doing the right things) and efficiency metrics (doing things well—but not necessarily the things that matter). Effectiveness shows how marketing delivers quantifiable value and helps position it as essential to the success of your organization.

6 Marketing Skills in the New Decade | How to Stay Relevant


To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. As we expect marketing budgets to reduce and focus increasingly on value, marketers will need to learn how to use data to quickly measure campaign effectiveness.