Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Demand generation can also help companies align with medtech industry trends in telemedicine, AI, and sustainability to better reach relevant audiences. But what does this look like in action?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. It’s about strategically placing your message in front of the right eyes at the right time. Why Zemanta?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Martech

MARCH 11, 2025

What is the right mix of relevance, brand-building consistency and recommendation? This approach delivers personalized, relevant content while introducing prospects to valuable new insights. Yet, most B2B marketing content is too generic, relies on outdated customer data or reinforces existing knowledge without adding value.

Lead Nurturing 103

Lead Nurturing Relevance Top of Funnel Multivariate analysis 103

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Webbiquity

DECEMBER 10, 2024

For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. On the other hand, if you sell a highly visual product or service, like event production for example, it can be effective to promote it on Facebook or Instagram. Host live sessions.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. Used thoughtfully, this helps ensure that every piece of content resonates deeply and engages effectively. Yes, it’s an ad. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. It often requires significant resources for effective execution. Here’s how to effectively identify and select these key accounts.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness.

ROAS 128

ROAS Social Media Advertising Agencies Advertising 128

Tomorrow People

JUNE 9, 2025

This article will walk you through the foundations and execution of effective B2B storytelling, giving you clear actions to take at every stage. It ensures your brand voice remains consistent from ads to case studies to investor decks. Empathy fuels relevance: Buyers respond better to stories that reflect their real-world pressures.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Tomorrow People

NOVEMBER 18, 2024

You may invest heavily in sophisticated martech tools to support your ABM campaigns, but without first understanding the unique needs of your target accounts, you’ll struggle to effectively use the tools at your disposal. You could invest in a single tool that doesn’t deliver, but you also risk spending too much by adding more than you need.

Account Based Marketing 156

Account Based Marketing ABM Budget Programs Intent Data 156

Marketing Insider Group

MARCH 22, 2021

You need top-of-funnel content first. That’s why top-of-funnel content is critical. it’s impossible to overstate the value of content at the top of the funnel. Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. What is Top-of-Funnel Content?

Top of Funnel 359

Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

WordAgents

JULY 10, 2025

Every business must build a strong presence on social media to stay relevant and competitive. It offers a fast and cost-effective way to speak to customers, resolve issues, and influence buying decisions without needing a physical location. Great for community-building, ads, and event promotions. Broad reach across age groups.

Social Media 195

Social Media Media Work Management Marketing Management 195

Webbiquity

JULY 1, 2025

In marketing, they are great for social posts and platform ads (like YouTube, LinkedIn, Spotify, etc.), Long-form marketing videos are ideal for people further down the funnel. They are perfect to push prospects from awareness to desire in your marketing funnel. and should really be 15-45 seconds.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Martech

JULY 17, 2024

Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. This also means it can adapt to real-time weather conditions, delivering hyper-relevant content that aligns with consumer needs moment-to-moment.

Advertising 120

Advertising Advertisements Funnel Advertising Mobile Advertising 120

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

MAY 25, 2021

Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. By identifying relevant topics and filling content gaps at every stage of the buyer’s journey, you can attract, engage, and delight prospects, leads, and customers.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively.

Advertising Agencies 119

Advertising Agencies Cost Per Thousand Advertising Advertisements 119

Marketing Insider Group

MAY 26, 2021

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. Identify Relevant Content Channels. Source: G2.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

APRIL 6, 2021

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Funnels can lose momentum.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

NOVEMBER 2, 2020

PPC ads show up on top of “organic search” results on your search engine. When you launch a PPC marketing campaign, you’ll place ads on a search platform like Google or Bing (this is also known as paid search marketing), on a social network such as Facebook or Twitter, or on other ad platforms. Source: [link].

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Account-based programmatic bidding This function allows marketers to hyper-target digital ads to the high-value accounts they have identified.

Account Based Marketing 130

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 130

Martech

DECEMBER 2, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. However, several widely recognized methods can effectively measure incrementality: 1. A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality.

Multi-Touch Attribution 119

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 119

Marketing Insider Group

JUNE 18, 2024

This article delves into the AIDA Model’s relevance in today’s sales landscape, exploring its strengths, limitations, and adaptability. Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. Integrating content consumers want to see keeps it useful.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Marketing Insider Group

FEBRUARY 1, 2021

By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. Analyze Your Sales Funnel.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Marketing Insider Group

JANUARY 26, 2021

Many factors that will impact progress toward your goals are constantly in flux, such as the cost associated with certain keywords and ad groups on Google AdWords. As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. PPC, while more costly, is extremely customizable.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? Image: CMO Survey.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Choozle

JUNE 26, 2025

It’s where a user “lands” after clicking on a digital ad, email link, or social media post. Boost Paid Media ROI: Landing pages are the “closer” in your paid media funnel. When optimized, they lift your return on ad spend (ROAS) by turning attention into action. What is a Landing Page?

Landing Pages 86

Landing Pages Tips Allocation Paid Search Agency 86

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “Relevant and respectful,” as Ross said. Unlike an ad seen online or in a mobile app (or in a game), it’s persistent.

Lead Ranking 134

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 134

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! Specify your copy limits.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Webbiquity

JANUARY 23, 2025

Marketing professionals who expand their technical knowledge while strengthening their foundational marketing abilities position themselves to guide data-informed decisions and create more effective campaigns. Modern marketers must read, analyze, and act on information from multiple sources to make sound decisions.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. To boot, the same study found that 76% of consumers pay attention to ads from brands they trust, versus only 48% for brands they don’t trust. Sounds daunting, right? Image Source.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. Share your expertise and make it relevant to your customers.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Ranking 324

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363