The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Martech

JANUARY 14, 2025

Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. It also lowers the business’s sales costs. Give me leads. ” 5.

Effectiveness 133

Effectiveness Marketing & Strategy B2B Marketing Management 133

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Tomorrow People

AUGUST 20, 2024

But how do you gather, analyze and put it to action in a way that sets you up for a better sales pipeline? Read on to learn about the most crucial steps of effective competitive analysis. Focus on those that directly impact your market positioning and sales pipeline potential.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Tomorrow People

OCTOBER 21, 2024

But here’s the catch: ABM works best when marketing and sales are aligned. Research shows that marketing and sales teams that adopt an ABM strategy together, and invest time in refining their processes, are up to 6% more likely to exceed their revenue goals compared to teams that don’t. This approach doesn’t work nearly as well.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Enhances lead management by automatically scoring and prioritizing opportunities.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. What is mid-funnel content?

Top of Funnel 143

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. The sales team is skilled at cross-selling and upselling. Many marketers already use automation for lead nurturing and top-of-funnel campaigns.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Martech

AUGUST 5, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: What’s the best campaign tactic today for new contact discovery? Prompt: What’s the best campaign tactic today for new contact discovery? I am trained with MarTech content.

Lead Gen 123

Lead Gen Tactics Sales Qualified Leads Lead Ranking 123

Marketing Insider Group

MAY 12, 2025

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Google Ads Smart Bidding automates the process using machine learning to optimize for conversions. Instead, break your audiences down by behavior, demographics, or funnel stage.

PPC 257

PPC Advertising Agencies ROI Advertising 257

Marketing Insider Group

AUGUST 26, 2024

It integrates machine learning , which allows systems to learn and improve from experience, and natural language processing, which enables computers to understand and respond to human language. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond. Look at the hard data on engagement, conversions, and ROI.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Vision Edge Marketing

JANUARY 28, 2025

We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. From CRM systems that manage customer interactions to AI-driven chatbots for instant support, the right tools can vastly improve the way you engage with and support your customers.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. A CRM system simplifies these processes by serving as the central hub.

Work Management 162

Work Management CRM Marketing Management Allocation 162

Marketing Insider Group

JULY 23, 2024

This article explores the relevance of Twitter in 2024, examining whether it’s the right fit for your brand. High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges.

Twitter 321

Twitter Branding Brand Identity Customer Satisfaction 321

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. Each phase of this process is crucial. Missteps in the process from development to launch to adoption can result in the product being obliterated in a competitive market. Marketing tactics are what attract and draw in potential customers.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Vision Edge Marketing

MAY 13, 2025

They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success. Understanding the magnitude of change, and its potential impact demonstrates a thoughtful approach to change management and performance improvement and ensures a balanced strategy.

Urgency Marketing 239

Urgency Marketing Marketing & Strategy Marketing Management SWOT 239

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. ” Businesses leveraging data effectively in demand generation typically outperform those that dont.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

OCTOBER 31, 2024

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. More effective, personalized communications that drive higher engagement. “AI The result?

Allocation 235

Allocation Data Hygiene Outreach Zoominfo 235

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Integrated systems track campaign performance and refine marketing efforts effectively. CRM SEO integration combines customer relationship management systems with search engine optimization strategies.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Vision Edge Marketing

OCTOBER 22, 2024

, we’ll explore how three elements data-driven insights, advantageous excellence, and stellar performance management enable business leaders and boards of directors (BODs) to create something new or bring about change when they emerge from the crucible. We can use two companies, Microsoft and Maersk, to illustrate this concept.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Tomorrow People

JUNE 12, 2025

Effective product positioning ensures your solution is not just seen—but remembered, preferred, and chosen. Because relevance isn’t static—it’s earned, maintained, and continually reinforced. Effective positioning starts with solving a specific , painful , and urgent problem. What promises do they make? What terms do they own?

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. Used thoughtfully, this helps ensure that every piece of content resonates deeply and engages effectively. Affiliate sales support independent publishing. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Marketing Insider Group

SEPTEMBER 3, 2024

Directory Submissions: Remember to submit your website to relevant online directories. Content Creation Writing SEO-Friendly Content: Incorporate relevant keywords naturally into your content to improve search engine visibility. Incorporate them into your posts to increase visibility and relevance.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Tomorrow People

JUNE 9, 2025

This article will walk you through the foundations and execution of effective B2B storytelling, giving you clear actions to take at every stage. Complex sales need clarity: B2B products and services are often complex, with long sales cycles and multiple stakeholders. Invite marketing, product, sales, and leadership.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Martech

AUGUST 19, 2024

Sales and marketing alignment : ABM fosters stronger collaboration between sales and marketing teams, aligning them toward common goals. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. What Are Sales Acceleration Platforms?

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

JULY 11, 2025

ZoomInfo is a business-to-business (B2B) software and intelligence company that provides the Go-to-Market (GTM) Intelligence Platform for sales, marketing, and revenue operations (RevOps) teams. ZoomInfo gives B2B sales, marketing, and data teams insights and information about their customers, prospects, and target markets.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Sales Management Enterprise Management 130

Marketing Insider Group

JULY 15, 2024

Content Strategy: Planning how to develop and manage content effectively. To optimize content for SEO, include: Keyword Integration: Identify relevant keywords through research and naturally incorporate them into your content, including in titles, headers, and throughout the text.

Design 310

Design Content Long Tail Marketing Keywords 310

WordAgents

JUNE 19, 2025

If your team doesn’t have the time, process, or in-house skill to publish this content regularly, you can outsource the execution without losing control of the voice or goals. But when it comes to building sustainable visibility in search, content remains the most effective long-term asset. It gives context to your site. So do readers.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Heinz Marketing

AUGUST 9, 2024

Here’s how you can achieve this balance effectively. Leverage AI for Data-Driven Insights AI excels at processing vast amounts of data quickly and accurately. This allows you to send personalized recommendations that feel relevant and thoughtful. Use AI tools to analyze customer behavior, preferences, and trends.

Marketing AI 115

Marketing AI Effectiveness Work Management Paid Search Agency 115

Only B2B

MAY 28, 2025

Going with a traditional funnel is like playing safe. Yes, traditional funnels worked when sales cycles were manageable, and digital noise was low. You flip the funnel. Before we dive into how to make the shift, lets look at what makes the ABM funnel so different. Sales lacks context. Leads go cold.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71