Sat.Nov 10, 2012 - Fri.Nov 16, 2012

Trending Sources

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing.

Here Are 40 Charts Marketers Can’t Live Without

Modern Marketing

by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

20 Stats Every Modern Marketer Should See

Modern Marketing

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way.

Stats 101

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

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What Proctology Exams Teach Us About Social Media

grow - Practical Marketing Solutions

By {grow} Community Member Chris Reimer.

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list.

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.

CMO 58

The Top Questions to Ask Yourself Before Rebranding Your B2B Company

Marketri

What is a brand? Those unfamiliar with strategic marketing may think that a company’s brand is just its logo, its colors, and the overall feel of its web site.

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Hubspot

They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website.

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Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis.

5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)

Marketri

If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena.

Understanding the New Roles in Marketing

Hubspot

"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

CMO 54

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

B2B Marketing Insider

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you.

How Blog Readers Find You – A Diagram

Writing on the Web

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Selling From A Salesman’s Point of View

Biznology

Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view.

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10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Email.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc.

20 Stats Every Global Social Media Marketer Should Know

Hubspot

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press Rleases

Why do rich people get better service on the web?

grow - Practical Marketing Solutions

I’m involved in this fascinating new project called The Social Habit. We’re focusing the power and experience of Edison Research on the field of social media and it is producing some incredible results, including one that blew my mind.

Tennyson Delivers Skyfall’s British Bulldog Moment

Marketing Craftmanship

To strive, to seek, to find, and not to yield.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. different.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results