6 Reasons B2B Marketers are Unsatisfied with their Own Content
Sword and the Script | B2B
NOVEMBER 10, 2020
B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. another third (37%) like just a “handful” of the many pieces they produce; and
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