Sword and the Script | B2B

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. another third (37%) like just a “handful” of the many pieces they produce; and

Work Management 92

Work Management Marketing Management B2B Marketing Advertising Agencies 92

SmartBug Media

NOVEMBER 13, 2020

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine?

Lead Generation 111

Lead Generation Traffic Lead Ranking Lead Scoring 111

Marketing Insider Group

NOVEMBER 10, 2020

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Source: [link]. But why is audience research so important? The same study showed that those that do research their audience are over 3x more likely to achieve their marketing goals.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. Merkle recently published its “Customer Engagement Report” for the third quarter of 2020, and statistics showed that according to 89% of marketers, martech is enabling more omni-channel experiences.

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Advertising Channels Digital Transformation Statistics Custom Publishing 293

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.

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Planning Analytics Enterprise Management Work Management 322

SendX

NOVEMBER 12, 2020

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 216

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 216

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. . Just last August WalMart workers staged a 15 minute walkout and moment of silence to protest the sale of guns in the company’s stores. And in June of 2019, Wayfair employees did a walk-out to protest the company’s agreement to furnish migrant detention centers.

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Activities Zoominfo Fulfillment Act-On 217

Vision Edge Marketing

NOVEMBER 10, 2020

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero! Zero is the only whole number that is neither positive nor negative, but that doesn’t mean it is without value.

Work Management 207

Work Management Verticals Marketing Management Act-On 207

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! In reality, only 8.5% of outreach emails receive a response, while the vast majority of them remain ignored by recipients.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

NOVEMBER 12, 2020

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology. TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

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Spending Marketing Management B2B Budget Programs 166

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Social Media

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Obviously, things turned out differently.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

SendX

NOVEMBER 12, 2020

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning. This is all thanks to the growing capabilities of modern business intelligence tools. You might agree that data plays a key role in the success of modern businesses, but why is that so?

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Tony Zambito

NOVEMBER 8, 2020

One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Ford and Chrysler. At Ford, he was best known for his efforts in the creation of one of the most famous cars in auto history – the Mustang.

Allocation 187

Allocation Buyer Personas B2B Lead Ranking 187

Biznology

NOVEMBER 13, 2020

As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and colleagues are wrestling with how best to continue to motivate, energize and inspire themselves and their teams. Challenging in the best of times, these areas have and continue to be a struggle for many of us in our work from home environments.

Consulting 173

Consulting Case Studies Class Spending 173

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Influitive

NOVEMBER 13, 2020

Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively. To make them even more successful, it’s important to give them additional account and contact insights […]. The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive.

Contact Marketing 130

Contact Marketing Order Contacts Spending 130

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. Why This Study is Needed. From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in As

Consulting 157

Consulting Research Work Management Marketing Management 157

Biznology

NOVEMBER 11, 2020

A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will ultimately lead to their decline. New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

Search Marketing 140

Search Marketing Marketing Google Research 140

Content Marketing Institute

NOVEMBER 9, 2020

Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how. Continue reading → The post Make Content Integral to Your Lead Generation appeared first on Content Marketing Institute.

Lead Generation 145

Lead Generation Generation Leads Lead 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school fashion sense? It doesn’t matter whether we’re talking about enough Aqua-Net to punch a hole in the ozone layer or more recent favorites like “jeggings,” what’s hot sometimes becomes what’s not.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Search Engine Journal

NOVEMBER 10, 2020

On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized. The post 8 On-Page Optimization Techniques That Google Hates via @kristen_vaughn appeared first on Search Engine Journal.

Optimization 144

Optimization Google SEO Practices 144

ClickZ

NOVEMBER 9, 2020

30-second summary: Complexity is an ongoing challenge. Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Finding the right talent is another big pain point. A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144