Sat.Nov 12, 2022 - Fri.Nov 18, 2022

B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

Sword and the Script

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify.

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How to Refine Campaigns With Real-Time Tracking and Analytics


Not long ago, marketers could only see their advertising data analytics after the campaign had ended, leading to a lot of wasted media spend. Today, real-time tracking gives advertisers a huge advantage.


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7 Tips for a Successful Email Marketing Strategy and Campaign


Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy

5 Things To Look For When Picking a B2B Data Provider


When making a considerable investment, you want to be sure you do some background research before purchasing. You likely want to know the neighborhood when you’re buying a house and the fuel efficiency of your new car. But, what about selecting a B2B data provider for your business?

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

45% of Marketers Still in the Early Stages of Testing Their ABM Program

KoMarketing Associates

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results.

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B2B buying behavior has changed, how can you adapt to the new norm?


For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind.

Why Investing in Brand Identity is Essential in 2023

Outbound Engine

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business.

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Content Maintenance: Knowing What to Update and When to Kill It


It's important to keep your website's content fresh, relevant, and accurate. But how do you know what needs to be updated and when? Check out our latest post to learn how to set up a content maintenance schedule, and what types of revisions and optimizations to execute.

3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

What Is Behavioral Email Marketing? Definition, Tips, and Examples


It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues.

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing.

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween. For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event.

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Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times


The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How to Optimize Landing Pages to Enhance Customer Experience


Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention.

3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading → Company News

The MIG Content Writing Process: Quality Content at Scale

Marketing Insider Group

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too.

Key Benefits of Outsourcing Marketing to a B2B Marketing Firm

Launch Marketing

Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?”

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Run a Truly Efficient Business


Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay.

How To Build an Audience by Giving Back – the #BossTalks Story

Content Marketing Institute

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Continue reading → Company News

How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base?

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Behind the Buzzwords: Digital Transformation


We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Can You Do Marketing-As-Usual with Remote Teams?


Wondering how to keep your remote marketing team happy and productive? From providing them with the right tools to maintaining security, these tips will help you get the most out of your remote team.

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Content Marketing Institute

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading → Company News

4 Things You Need To Know About Google’s Helpful Content Update

Marketing Insider Group

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility.

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8 Best WordPress Form Plugins To Capture New Leads FASTER


Are you searching for best WordPress form plugins to add a contact form to your WordPress website? Adding a contact form to your WordPress site is a great way to generate new leads and grow your email list but creating one can take time and effort and requires knowledge of HTML coding.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

What Is A Content Designer?

Content Science Review

What does a content designer do? Discover the key duties and responsibilities of this role, and the skills and education required to perform it. Article Featured

The New Chief Content Officer: Why the Job Description Must Change

Content Marketing Institute

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand.

Email Client Market Share: Trends from August to October 2022


We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update.