Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

Sword and the Script | B2B

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 52
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7 Tips for a Successful Email Marketing Strategy and Campaign

SendX

Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.

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5 Things To Look For When Picking a B2B Data Provider

SalesIntel

When making a considerable investment, you want to be sure you do some background research before purchasing. You likely want to know the neighborhood when you’re buying a house and the fuel efficiency of your new car. But, what about selecting a B2B data provider for your business? It can be tricky to know which selling points matter the most. . Thankfully, we did the work for you!

B2B 52
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45% of Marketers Still in the Early Stages of Testing Their ABM Program

KoMarketing Associates

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.

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Why Investing in Brand Identity is Essential in 2023

Outbound Engine

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. We all know that keeping in touch with clients leads to retention, and an increase in word of mouth, but I want to talk about what your name means to your clients. I want to talk about the amazing and wonderful world of brand identity.

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Content Maintenance: Knowing What to Update and When to Kill It

DivvyHQ

It's important to keep your website's content fresh, relevant, and accurate. But how do you know what needs to be updated and when? Check out our latest post to learn how to set up a content maintenance schedule, and what types of revisions and optimizations to execute.

Content 82
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Seven Skills Every Social Media Manager Needs

Webbiquity

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

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64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing. MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Is Behavioral Email Marketing? Definition, Tips, and Examples

SendX

It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a digital marketer’s radar, especially when there are multiple sites out there that will give you a template and make it easy to send out cookie-cutter email blasts and newsletters in minutes.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.

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3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Introducing a Better Go-to-Market Playbook

Zoominfo

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective.

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Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times

Influitive

The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation. We all understand the power of feeling appreciated.

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How to Run a Truly Efficient Business

Webbiquity

Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay. Improving profitability by cutting expenses and ramping up production is just basic good business practice.

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The Do’s And Don’ts Of Social Media Management via @sejournal, @ab80

Search Engine Journal

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts.". The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Ways to Build A Strong LinkedIn Content Strategy Today

EveryoneSocial

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

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Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories

Leadspace

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Now let’s look at how to turn the profiles within your TAM into actionable segments to drive your business.

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3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

Search Engine Journal

Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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People-First Tactics: How to Quell Quiet Quitting?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.

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How to Discuss SEO with Beginners

Brandpoint

Are you talking about SEO, but in the wrong way? Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? If you’ve ever gotten blank stares or confused looks when you bring up SEO, you have some work to do. Help bridge the gap by talking more about the benefits — not tactics — of SEO. SEO: The Departmental Divider?

SEO 118
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6 Easy Steps to Calculate How Much A New Domain Name Costs

The Daily Egg

Although obtaining a domain name for your website is a relatively easy process, calculating just how much it will cost isn’t always. The post 6 Easy Steps to Calculate How Much A New Domain Name Costs appeared first on The Daily Egg.

Domain 122
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SEO Testing: 8 Experiments To Improve Organic Traffic via @sejournal, @lorenbaker

Search Engine Journal

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

Traffic 128
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Stop Doing Marketing Campaigns

Engagio

Demandbase CEO Gabe Rogol explains why it's time to stop doing marketing campaigns and start thinking of campaigns as joint sales and marketing plays. The post Stop Doing Marketing Campaigns appeared first on Demandbase.

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Key Benefits of Outsourcing Marketing to a B2B Marketing Firm

Launch Marketing

Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” This is a challenging question to answer and it can feel like an extremely difficult decision for any B2B organization to make.

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Many advertisers still using Twitter despite Musk’s chaos

Martech

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha

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