Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is an integral part of our lives and, as a result, it might seem as though there would be a simplified formula for building a social media brand presence.

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The Gold Standard of Lead Generation: The Incomparable Value of High-Quality Leads (HQLs)

PureB2B

Let's delve into the profound significance of generating high-quality leads and why they are the lifeblood of sustainable growth.

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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

Guest post by Jean-Christophe Bouglé. Stuck on how to make your B2B marketing videos stand out ? No worries! In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. 1.

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Crafting Irresistible Subject Lines with A/B Testing

SendX

Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand. Boost your email open rates.

Open Rate 221
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Is the quality of your data hindering your ABM success?

eTrigue

Why should you care about the quality of your data? Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.

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Content Marketing in 2024: A Complete Guide

PureB2B

Content marketing continues to evolve. Here's how to approach your content strategies 2024 to create relatable content that converts.

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6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Content Marketing Institute

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also reson

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Enhancing Email Campaigns with Graphic Design

SendX

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields success.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

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Alternatives to third-party cookies: The state of play

Martech

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce Marketing Cloud

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.

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Aesthetic Email Design: Making Your Emails Beautiful

SendX

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the coolest email on the block gets fiercer every year.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How AI Is Revolutionizing the Customer Journey in 2024

CMSWire

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency. Continue reading.

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Email automation tools for the savvy marketer

Martech

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

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Insurers: Beyond Transactions, What’s Your People Policy?

Salesforce Marketing Cloud

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Extensive research shows that customers, both new and old, want more than just coverage and affordability.

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How To Bring Personality to Your Content and Personas

Content Marketing Institute

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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Win as one: Change management best practices 

Seismic

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity. A third of our sessions were led by our incredible Professional Services team of experts.

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Squaretalk Review

The Daily Egg

Squaretalk offers a budget-friendly, adaptable, and intuitive cloud communication platform to enhance your sales and support teams’ performance and productivity. Its vast. The post Squaretalk Review appeared first on The Daily Egg.

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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

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HG Use Case: G2 Momentum Leader in Sales Intelligence and Marketing Account Intelligence

HG Data

G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence! In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG’s best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why this Winter HG Insights has leaped an unprecedented 74 spots to become a Momentum Leader in both of G2’s Sales […] The post HG Use Case: G2 Momentum Leader in Sales Intelligence and Marketing Accou

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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How to Find the Right B2B Influencer Mix to Succeed in 2024

Top Rank Marketing

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” And 53% named identifying, qualifying and engaging w

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12 Emerging Social Media Trends in 2024

CMSWire

Ready to get social in 2024? Terrific! But prepare for a radically different social experience than before. Continue reading.

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Jay Mandel: Looking forward with AI

Martech

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

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SaaS SEO: The Tried & Tested Guide

Ahrefs

To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).

SEO 105
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.