Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Know what your audience is listening for and tailor your conversation to its needs.

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

Everyone always says pets are smarter than people. Don’t they? Well, maybe not, but it can certainly be argued that animals, that lovable Lucy or that mischievous Milo, understand more human language than we give them credit for. What does this have to do with marketing? Well, nothing. But no one ever said that thinking outside the box was easy.


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7 Ways Your Sales and Marketing Can Align


by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together. No, not fun days out together.

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The Most Toxic Words In Marketing

Marketing Insider Group

When done right, effective marketing will generate a quantifiable “multiplier effect.” ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ” I believe that the most important words in marketing are “thank you.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. Having conducted business in the region for nearly 50 years, GHT was certain any fresh opportunities would come through its well-established community relationships.

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Can Polls Make Your Demand Generation More Engaging? [CHART]


by Rayne Woo | Tweet this Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of Marketers were confident in their B2B demand gen program’s effectiveness. The other 80% said that the main problem was that the content wasn’t engaging/provocative. So I decided to find out if polls make demand generation programs more engaging and effective.

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Know what your audience is listening for and tailor your conversation to its needs.

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Financial benchmarks for B2B Marketing agencies


Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. We’re giving away copies to the first 50 new subscribers to this blog. Get your copy here - subscribe. Highlights.

B2B Marketing Myth-busting, Redux


Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . Myth No.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together


by Jesse Noyes | Tweet this Three categories have long dominated the way marketers approach media: there’s the ads you buy, the press coverage you earn, and the content you own. As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. But things are different today. With search, social and plethora of websites dedicated to every obscure topic imaginable, modern marketers need their paid, earned and owned media to converge.

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You Need Sherlock Holmes to Solve Industrial Marketing Mysteries

Industrial Marketing Today

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Marketing Industrial marketing assessments Industrial marketing consultants Marketing consulting

Hurricane #Sandy, Vampires and Getting Some Business Perspective

Marketing Insider Group

Right now, there is a huge “Frankenstorm” churning winds and rain outside my house. My lights are still on but they are flickering… Despite the seriousness of this storm, my 4 little kids are mostly concerned with whether Halloween is going to come off as planned. As the world watches my little corner of the world, a young family is grieving the loss of 2 beautiful little children. Last Monday, I met Kevin Krim just days before his family endured an unthinkable tragedy.

How the Internet has made your B2B sales process outdated


Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. Whatever you do is your process.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.

Better Blogging: Messages that Inspire Desire…

Writing on the Web

Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison: My business needs a good website/ blog to look professional.

Slidecast: Getting Leads (and More!) From Your Blog

The Point

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. • How to use links and tags to generate better search rankings and more leads …. • 3 critical techniques for more effective post titles ….

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How to set up Google authorship by using rel=”author”


Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Financial benchmarks for B2B Marketing agencies


Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. If B2B agencies are doing well, it suggests their clients are too. Look at the headline numbers and you’d be forgiven for thinking everything is rosy.

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Break it up.

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Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. Although you have to be a member to vote, membership is free and includes access to all the resources on the association's website.). Many thanks to those of you who nominated me to be on the list of candidates. I'm honored, and I sure would appreciate getting one of your three votes! Please vote ! Sincerely, M. Mac) McIntosh.

Why Small Businesses Need Smart Marketing


Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

A Trip Down the Online Bait and Switch Rabbit Hole

B2B Marketing Traction

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. But when I log in to your form and provide my name and email address, you better deliver what you offered in the first place. Don’t take me down the rabbit hole of your choosing or do a bait and switch and try to get me to buy something else.

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Balancing Inbound Marketing and Outbound Marketing

Digital B2B Marketing

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.

Why you don’t want to close a sales letter with “For a free consultation …”

Direct Response Coach

Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation

The 5 Most Common #Outbound Calling Mistakes

Sales Intelligence View

“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” John C. Maxwell. Sales reps aren’t immune to mistakes. Learn about the five most common mistakes sales reps make on outbound calls, and prepare yourself to avoid them. Not Having a Script – A well-written script is the foundation of a winning sale. If you go into a call with no agenda, you’ll come out of it with no progress.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.