Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

Everyone always says pets are smarter than people. Don’t they? Well, maybe not, but it can certainly be argued that animals, that lovable Lucy or that mischievous Milo, understand more human language than we give them credit for. What does this have to do with marketing? Well, nothing.

The Most Toxic Words In Marketing

Marketing Insider Group

When done right, effective marketing will generate a quantifiable “multiplier effect.”

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SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

More Trending

A good reputation online is an essential marketing strategy

Biznology

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online.

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Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1

Hurricane #Sandy, Vampires and Getting Some Business Perspective

Marketing Insider Group

Right now, there is a huge “Frankenstorm” churning winds and rain outside my house. My lights are still on but they are flickering… Despite the seriousness of this storm, my 4 little kids are mostly concerned with whether Halloween is going to come off as planned.

Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Marketing Myth-busting, Redux

Biznology

Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.

Can Polls Make Your Demand Generation More Engaging? [CHART]

Modern Marketing

by Rayne Woo | Tweet this Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of Marketers were confident in their B2B demand gen program’s effectiveness.

Web Form Innovation Shows Big Gains, Report Shows

Reachforce

Austin, TX (PRWEB) October 30, 2012 — ReachForce announced that B2B lead data enrichment of web forms produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. “In

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How the Internet has made your B2B sales process outdated

Biznology

Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).

Better Blogging: Messages that Inspire Desire…

Writing on the Web

Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right.

Financial benchmarks for B2B Marketing agencies

Savanta

Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. We’re giving away copies to the first 50 new subscribers to this blog. Get your copy here - subscribe. Highlights.

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to set up Google authorship by using rel=”author”

Biznology

Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users.

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Slidecast: Getting Leads (and More!) From Your Blog

The Point

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.”

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7 Ways Your Sales and Marketing Can Align

Modern Marketing

by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together. No, not fun days out together.

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9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why Small Businesses Need Smart Marketing

Biznology

Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.

Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. Although you have to be a member to vote, membership is free and includes access to all the resources on the association's website.).

A Trip Down the Online Bait and Switch Rabbit Hole

B2B Marketing Traction

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs.

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3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together

Modern Marketing

by Jesse Noyes | Tweet this Three categories have long dominated the way marketers approach media: there’s the ads you buy, the press coverage you earn, and the content you own. As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. But things are different today. With search, social and plethora of websites dedicated to every obscure topic imaginable, modern marketers need their paid, earned and owned media to converge.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.