Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

Everyone always says pets are smarter than people. Don’t they? Well, maybe not, but it can certainly be argued that animals, that lovable Lucy or that mischievous Milo, understand more human language than we give them credit for. What does this have to do with marketing? Well, nothing.

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The Most Toxic Words In Marketing

Marketing Insider Group

When done right, effective marketing will generate a quantifiable “multiplier effect.”

Words 280

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Online 257

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Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1

Hurricane #Sandy, Vampires and Getting Some Business Perspective

Marketing Insider Group

Right now, there is a huge “Frankenstorm” churning winds and rain outside my house. My lights are still on but they are flickering… Despite the seriousness of this storm, my 4 little kids are mostly concerned with whether Halloween is going to come off as planned.

Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.

B2B Marketing Myth-busting, Redux

Biznology

Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.

Can Polls Make Your Demand Generation More Engaging? [CHART]

Modern Marketing

by Rayne Woo | Tweet this Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of Marketers were confident in their B2B demand gen program’s effectiveness.

Better Blogging: Messages that Inspire Desire…

Writing on the Web

Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right.

How the Internet has made your B2B sales process outdated

Biznology

Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Financial benchmarks for B2B Marketing agencies

Savanta

Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. We’re giving away copies to the first 50 new subscribers to this blog. Get your copy here - subscribe. Highlights.

Slidecast: Getting Leads (and More!) From Your Blog

The Point

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.”

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You Need Sherlock Holmes to Solve Industrial Marketing Mysteries

Industrial Marketing Today

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Marketing Industrial marketing assessments Industrial marketing consultants Marketing consulting

How to set up Google authorship by using rel=”author”

Biznology

Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users.

Google 208

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it.

Tips 220

7 Ways Your Sales and Marketing Can Align

Modern Marketing

by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together. No, not fun days out together.

Sales 218

Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. Although you have to be a member to vote, membership is free and includes access to all the resources on the association's website.).

Why Small Businesses Need Smart Marketing

Biznology

Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Trip Down the Online Bait and Switch Rabbit Hole

B2B Marketing Traction

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs.

Online 138

3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together

Modern Marketing

by Jesse Noyes | Tweet this Three categories have long dominated the way marketers approach media: there’s the ads you buy, the press coverage you earn, and the content you own. As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. But things are different today. With search, social and plethora of websites dedicated to every obscure topic imaginable, modern marketers need their paid, earned and owned media to converge.

Work 191

Balancing Inbound Marketing and Outbound Marketing

Digital B2B Marketing

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers.

Why you don’t want to close a sales letter with “For a free consultation …”

Direct Response Coach

Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!