Top Rank Marketing
AUGUST 17, 2023
The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Undoubtedly, the marketing team behind the movie has done an exceptional job, inspiring me and other marketers to rethink our strategies.
Sword and the Script | B2B
AUGUST 15, 2023
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
G2M Solutions
AUGUST 17, 2023
Many businesses and households are cautious amid a challenging, uncertain economic landscape marked by rising costs driven by inflationary pressure and interest rate rises. As companies wrestle with these challenges, many are rethinking their go-to-market investments and tools and opting for a clearer, simpler, more effective - and ultimately cheaper approach.
Top Rank Marketing
AUGUST 16, 2023
Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them.
Advertisement
Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete
Zoominfo
AUGUST 14, 2023
After more than two decades of market saturation, trends across B2B SaaS are shifting toward consolidation. Why? Necessity. Sales and marketing professionals are overwhelmed with data, tools, and services. In a recent industry survey , virtually every CMO said they were using at least 10 separate data providers, with more than half using 14 or more data sources.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
AUGUST 16, 2023
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience.
Only B2B
AUGUST 17, 2023
In the ever-evolving landscape of business, acquiring leads is merely the initiation of a more intricate process – the journey from potential leads to valuable customers. Welcome to the world of Marketing Qualified Leads (MQLs) , a pivotal segment showcasing substantial interest in your offerings. This comprehensive blog delves into the pivotal role that email marketing plays in nurturing MQLs, transforming them into loyal patrons.
Velocity Partners
AUGUST 16, 2023
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?
Navigate the Channel
AUGUST 14, 2023
In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Defining the Customer Journey The customer journey in B2B marketing refers to the path a potential customer takes from the moment they become aware of a problem or need to th
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.
Ahrefs
AUGUST 14, 2023
Backlinks are important for SEO because of two main reasons: There are two ways to check a website or webpage’s backlinks. The first method only works for sites that you own.
Salesforce Marketing Cloud
AUGUST 18, 2023
Get ready for Dreamforce What is the Road to Dreamforce Quest? Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do an
Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Advertisement
Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
ClearVoice
AUGUST 16, 2023
Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.
Ahrefs
AUGUST 17, 2023
Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google.
Salesforce Marketing Cloud
AUGUST 18, 2023
Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! 5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year!
Martech
AUGUST 16, 2023
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
The Daily Egg
AUGUST 14, 2023
It’s hard enough to get potential customers to try out your SaaS product. And, even then, once users are engaged with your. The post Userpilot Review appeared first on The Daily Egg.
Heinz Marketing
AUGUST 17, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Once Fall is fully here, I enjoy it, but for me it always comes too soon! As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season.
Salesforce Marketing Cloud
AUGUST 16, 2023
Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.
Martech
AUGUST 17, 2023
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
HG Data
AUGUST 13, 2023
Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive … The post Podcast: Insights on the Acquisition-to-Growth Playbook appeared first on H
The Daily Egg
AUGUST 15, 2023
Running a business isn’t easy. And running a business without the proper tools is impossible. Businesses that require client management, appointment scheduling, The post Vcita Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 15, 2023
Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Tune in on Salesforce+ Connect with the Trailblazer Community at Dreamforce Dreamforce is happening September 12-14, 2023. With 3 jam-packed days of the brightest minds shaping our future at the largest and most magical AI event ever, it’s the perfect time to grow your Salesforce network and forge meaningful con
Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
HG Data
AUGUST 16, 2023
Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more! HG Market Intelligence is the ‘secret sauce’ used by technology … The post HG Use Case: Size Opportunities and Win Deals with Market Intelligence appeared first on HG Insi
The Daily Egg
AUGUST 16, 2023
If you already have a hefty amount of traffic coming to your website each month, you might be curious about programmatic advertising. The post Setupad Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 15, 2023
The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. Sound like hyperbole? Think again. AI is already transforming the way we can connect with customers. And there’s potential for much more development. The rise of AI has already pushed marketers to adapt to a new ecosystem, learn new skills, and navigate new rules.
Expert insights. Personalized for you.
86 
Let's personalize your content