Top Rank Marketing
AUGUST 17, 2023
The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Undoubtedly, the marketing team behind the movie has done an exceptional job, inspiring me and other marketers to rethink our strategies.
Sword and the Script | B2B
AUGUST 15, 2023
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.
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G2M Solutions
AUGUST 17, 2023
Many businesses and households are cautious amid a challenging, uncertain economic landscape marked by rising costs driven by inflationary pressure and interest rate rises. As companies wrestle with these challenges, many are rethinking their go-to-market investments and tools and opting for a clearer, simpler, more effective - and ultimately cheaper approach.
Top Rank Marketing
AUGUST 16, 2023
Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Zoominfo
AUGUST 14, 2023
After more than two decades of market saturation, trends across B2B SaaS are shifting toward consolidation. Why? Necessity. Sales and marketing professionals are overwhelmed with data, tools, and services. In a recent industry survey , virtually every CMO said they were using at least 10 separate data providers, with more than half using 14 or more data sources.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
AUGUST 16, 2023
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience.
Only B2B
AUGUST 17, 2023
In the ever-evolving landscape of business, acquiring leads is merely the initiation of a more intricate process – the journey from potential leads to valuable customers. Welcome to the world of Marketing Qualified Leads (MQLs) , a pivotal segment showcasing substantial interest in your offerings. This comprehensive blog delves into the pivotal role that email marketing plays in nurturing MQLs, transforming them into loyal patrons.
Velocity Partners
AUGUST 16, 2023
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?
Navigate the Channel
AUGUST 14, 2023
In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Defining the Customer Journey The customer journey in B2B marketing refers to the path a potential customer takes from the moment they become aware of a problem or need to th
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Marketing Insider Group
AUGUST 18, 2023
One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?
Zoominfo
AUGUST 16, 2023
As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data. Data as a service, or DaaS, helps solve these challenges by putting the task of data quality in the hands of the experts.
Oktopost
AUGUST 15, 2023
Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.
Salesforce Marketing Cloud
AUGUST 18, 2023
Get ready for Dreamforce What is the Road to Dreamforce Quest? Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do an
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.
Litmus
AUGUST 15, 2023
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Goodish Agency
AUGUST 17, 2023
InVideo is an innovative video editing platform that uses advanced AI technology to help users create captivating videos with ease. Whether you’re an experienced video creator or just starting out, user-friendly AI video editing with InVideo ensures you can produce high-quality content that engages and inspires your audience.
Salesforce Marketing Cloud
AUGUST 18, 2023
Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! 5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year!
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Marketing Insider Group
AUGUST 14, 2023
Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle.
Lake One
AUGUST 16, 2023
In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. However, with the help of AI, our toolbelts are filling up, and we couldn’t be more excited to dive in. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email.
ClearVoice
AUGUST 16, 2023
Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.
Salesforce Marketing Cloud
AUGUST 16, 2023
Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
HG Data
AUGUST 16, 2023
Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more! HG Market Intelligence is the ‘secret sauce’ used by technology … The post HG Use Case: Size Opportunities and Win Deals with Market Intelligence appeared first on HG Insi
Single Grain
AUGUST 14, 2023
Managing Twitter (or X) Ads can be tricky for beginners. Why? Because if you do not choose the right bidding strategy based on your campaign goal or don’t work on improving your ad score, you will end up paying more for your ads, leading to a reduced ROAS (return on ad spend). That’s why it is crucial to understand how auctions, ad score, targeting, and bidding works to get the most out of your Twitter advertising budget.
Lake One
AUGUST 13, 2023
Many of our conversations with manufacturers eventually come around to a central idea: our sales channels are unique, and only a few companies sell like we do. And yet, when you ask them how a dollar arrives on their P&L, most responses have striking similarities: They make a product They sell that product directly or indirectly to a person or company that needs it In our work helping manufacturing companies with their digital marketing, we’ve found that while they have different variables,
Salesforce Marketing Cloud
AUGUST 15, 2023
Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Tune in on Salesforce+ Connect with the Trailblazer Community at Dreamforce Dreamforce is happening September 12-14, 2023. With 3 jam-packed days of the brightest minds shaping our future at the largest and most magical AI event ever, it’s the perfect time to grow your Salesforce network and forge meaningful con
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
HG Data
AUGUST 13, 2023
Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive … The post Podcast: Insights on the Acquisition-to-Growth Playbook appeared first on H
Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Acrolinx
AUGUST 15, 2023
The generative AI era It’s challenging to go a full 24 hours without talking, hearing, or reading about AI nowadays. And businesses are trying to understand the best … Continue reading "Enterprise Concerns About Generative AI: Research Findings" The post Enterprise Concerns About Generative AI: Research Findings appeared first on Acrolinx.
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