Sat.May 16, 2020 - Fri.May 22, 2020

An Actionable Personalization Framework

Hannon Hill

We’re showcasing a five-phase approach to building a campaign that takes you from ideation and strategy to design and copywriting

How to create an engaging newsletter: Easy steps to get started

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.


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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine


To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?) their campaign strategy to address their audience’s focus on remote work or virtual events.

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The Ultimate Guide to Interactive Forms in Email


“Forms in email don’t work.”. Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Reasons Webinars Are an Important Tool for Marketers, Freelancers, and Brands


Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing modern age but to ensure their bottom line is healthy and flourishing. In addition to investing in marketable skills that are helpful in the digital landscape and honing into your niche, it is also essential to have a pulse on the latest trends. Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge.

More Trending

24 Data-Backed Reasons to Personalize Your Marketing


When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

10 Slam-Dunk Ways To Improve Your Software Demo And Increase Close Rates By 50% Or More

Square 2 Marketing

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Our response? Great, what’s your close rate on demos?” Just last week a prospect was proud to respond that they had a 10% close rate on demos.

Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. It’s more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your most valuable resource — but only if you can activate them. What’s the difference between customer retention and customer loyalty?

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries. And no one is talking about bringing back in-person gatherings anytime soon.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Defining the Future of Marketing


The world of marketing is continuously changing. We all know that. And if we’re honest, the fact that it keeps us on the edge of our seats year after year is why we love it. Living and breathing this change every day can make it seem incremental. But if we look back five, ten, or even 15 years, the world of marketing really has changed. Back in 2005, phones were used to make phone calls.

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What Do Employees Really Value? It?s Not Just About Salary

Marketing Insider Group

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.

Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]


Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the projected figure is $6.82 billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 billion.

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What is Spam? The Truth About Unsolicited and Cold Email


What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Accelerating Oracle Eloqua Email Creation with Content Blocks


Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction. Speed: The customer expects the right experience when they are ready—not tomorrow, not next week, and not when they eventually talk to a sales rep. There is no doubt the marketing game is changing.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right? We decided to compile some of the most important thought leadership best practices from recent research and surveys.

4 quiz ideas for your Interactive Content strategy


Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue. But there is too much content out there, which can be overwhelming for readers. One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply.

Old Coding Language Entrenched in 100+ Government Systems


This is a preview of a post published on our Medium page. Read the full article. A scoffed programming language is indirectly preventing some Americans from receiving unemployment or pandemic-related stimulus checks — and based on ZoomInfo’s data, the problem is deeply entrenched in state and federal agencies. The antagonist? A business software called Common Business-Oriented Language, better known by its acronym, COBOL. While not exactly public enemy ?1 1 — with the coronavirus still out there?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Marketers and Developers Can Now Collaborate on Server-Side Campaigns


Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser. While most businesses use client-side approaches for A/B testing and personalization , there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more sophisticated tests and site security are prioritized for those businesses.

Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding. It can also invite others to want to engage with us. This is critical in understanding how to operate in a customer-centric world. It’s a two-way street. What brands give is, in many.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. In this post, I want to focus on the changes that you may need to make to your. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Privacy Experience: When and Why We Give Up Our Data


With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone? Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions? On the surface, many consumers would hesitate to give up financial info in that situation.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job. But that’s not always true.

How to run a customer satisfaction survey


If there is something all CMOs know about marketing, it’s that data is key for success. This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. But there is some information about the buyer personas that you can’t simply find in numbers. Especially regarding the experience they had buying something from a company — a subjective but really important feeling. Customer satisfaction survey exists because of that.

How to Get Your Important Messages Delivered Quickly with Oracle Responsys


There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.