Sat.May 16, 2020 - Fri.May 22, 2020

An Actionable Personalization Framework

Hannon Hill

We’re showcasing a five-phase approach to building a campaign that takes you from ideation and strategy to design and copywriting

How to create an engaging newsletter: Easy steps to get started

Scoop.it

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.

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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

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The Ultimate Guide to Interactive Forms in Email

Litmus

“Forms in email don’t work.”. Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Reasons Webinars Are an Important Tool for Marketers, Freelancers, and Brands

ClearVoice

Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing modern age but to ensure their bottom line is healthy and flourishing.

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More Trending

24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.

10 Slam-Dunk Ways To Improve Your Software Demo And Increase Close Rates By 50% Or More

Square 2 Marketing

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Our response? Great, what’s your close rate on demos?”

Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. It’s more important than ever to use every resource you have to maintain and grow your book of business.

When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the projected figure is $6.82

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4 quiz ideas for your Interactive Content strategy

RockContent

Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue.

How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership.

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19.

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

Unlock the Power and Value of Upstream and Downstream Marketing

Measure Up Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have.

The ultimate guide to live blogging in 2020

RockContent

In a world where information travels faster each day, live blogging is a great way to generate real-time content while also managing social interactions and engagement as they happen. But what is this strategy exactly?

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Great Content Drives Great Email Engagement

Act-On

Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

Email 156

Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.

Eloqua 202

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What Do Employees Really Value? It?s Not Just About Salary

Marketing Insider Group

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value?

How to adapt the sales process to the Coronavirus crisis

RockContent

The world is going through a forced digital transformation. Companies have to adapt their sales process in record time to stay alive. That has impacted Rock Content and, especially, our customer base.

The Dark Side of Marketing Attribution

ANNUITAS

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity.

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Recent Updates to the Influitive Platform

Influitive

We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.