Sat.Dec 29, 2012 - Fri.Jan 04, 2013

Trending Sources

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood.

Build 138

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

Trends 123

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

B2C 72

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. Answer invitations to connect and reply to direct messages.

5 Critical Roles that Need SEO Skills

Biznology

Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web.

SEO 97

The Three Words for 2013

grow - Practical Marketing Solutions

I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen.

Words 75

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

CMOs You Should Watch in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

CPA 92

15 Examples of Brilliant Homepage Design

Hubspot

You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps.

Test 62

11 digital marketing resolution ideas for ’13

Biznology

I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.

Is the Marketing Campaign Dead?

Hubspot

For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.”

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck -- we even published one of our own a few weeks ago -- and an ebook to boot!

SERP 56

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. You examine everything in your bid for more opens, more clicks, more leads and more sales.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"

Marketri

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects.

16 Smart Resolutions for Better Marketing in 2013

Hubspot

It’s almost here -- the turn of the new year. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012?

Marketing Automation—Three Success Tips from John D. Rockefeller

Modern B2B Marketing

by Kelly Waffle When people hear the name, John D. Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.” But Rockefeller did not grow up in a wealthy family.

MQL 36

Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Top Ten 2013 New Year’s Resolutions for Marketers

Marketing Action

Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search.

Enough is enough. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Comments Oh, yes please. This guy drives me bananas! Luckily he's not on. by tianakai Related Stories Happy New Year, Twitter-style. A {growtoon}. Papal account. A {growtoon}. Marketing MD.