Sat.Dec 29, 2012 - Fri.Jan 04, 2013

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood.

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Trending Sources

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

CMOs You Should Watch in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

5 Critical Roles that Need SEO Skills

Biznology

Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web.

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15 Examples of Brilliant Homepage Design

Hubspot

You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Top Ten 2013 New Year’s Resolutions for Marketers

Marketing Action

Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!

11 digital marketing resolution ideas for ’13

Biznology

I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do.

Is the Marketing Campaign Dead?

Hubspot

For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.”

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. You examine everything in your bid for more opens, more clicks, more leads and more sales.

How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck -- we even published one of our own a few weeks ago -- and an ebook to boot!

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6 Strategies to Make Your A/E/C Industry Conference Experience "Social"

Marketri

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects.

Marketing Automation—Three Success Tips from John D. Rockefeller

Modern B2B Marketing

by Kelly Waffle When people hear the name, John D. Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.” But Rockefeller did not grow up in a wealthy family.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

It’s almost here -- the turn of the new year. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012?

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts.

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search.

Content marketing is dead – or is it?

i-Scoop

Have you read the posts lately about the death of social media marketing? I could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […]. Content marketing Opinion

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Should CMO stand for Cheap Marketing Officer?

Biznology

Photo credit: Images_of_Money. I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just fine.

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer.

How to Be a Spammer in 20 Simple Steps

Hubspot

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer.

The 7 Traits of Successful Salespeople

Sales Intelligence View

As you prepare for a successful 2013, make sure you’re hiring and encouraging the right personality traits in your sales team. . Modesty. According to a survey conducted by Harvard Business School , “91 percent of top salespeople had medium to high scores of modesty and humility.”

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.