Sat.Jul 14, 2018 - Fri.Jul 20, 2018

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things. In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.

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The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected. Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […]. The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

10 Webinar Metrics to Measure Success

Zoominfo

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time.

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Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group. Social Media Strategy

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. No more.

Is Cold Calling Dead In The Digital Age?

Oracle

The conventional wisdom in today’s digital marketing circles is that the cold call is outdated as a method of finding new customers. Consider for a moment that tens of millions of people have signed up for “Do Not Call” lists. People don’t even want to talk on their smartphones – they’d much rather send text messages back and forth. As a result, a phone call of any kind is usually a very unwelcome intrusion into everyday life.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 B2B Sales Appointment Setting Tricks

Zoominfo

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals.

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5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]. The post 5 Keys to Successful Email Marketing appeared first on Marketing Insider Group. Content Marketing

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

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Interview with Jonathan Aufray

Onalytica B2B

Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. Very cool stuff.

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How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. It’s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It’s […]. The post How to Build a Killer Content Marketing Team appeared first on Marketing Insider Group. Content Marketing

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To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

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The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground.

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How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […]. The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Content Marketing

B2B Marketers Increasingly Using Data to Analyze Video Content Performance

KoMarketing Associates

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign. If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Interview with Sandeep Raut

Onalytica B2B

Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION. I had started writing my own blog simplified analytics since 2011.

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Weekend Reading: “Friend of a Friend” by David Burkus

Marketing Insider Group

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career. What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, […]. The post Weekend Reading: “Friend of a Friend” by David Burkus appeared first on Marketing Insider Group. Social Media

How to Create an Organic LinkedIn B2B Marketing Strategy

Act-On

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy. Brand Marketing Social Media Marketing

How CEOs can restore their company brand trust

Biznology

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others. While our society has become so polarized and reactive, there is also a growing desire by most consumers, employees and investors for CEOs to take more proactive action to improve society. The dynamics of any journey to build trust and credibility are often confusing and conflicting.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.