Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.
Onalytica B2B
JULY 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety.
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Webbiquity
JULY 17, 2018
Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things. In reality, educating and nurturing B2B buyers in this crowded digital space is tough.
Marketing Insider Group
JULY 19, 2018
It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected. Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […]. The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JULY 17, 2018
B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
JULY 17, 2018
Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. In the past 15 years, he has lived in 7 countries (France: where he is originally from, US, UK, Ireland, Spain, Australia and now Taiwan) and has done business with entrepreneurs from more
Marketing Insider Group
JULY 18, 2018
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group.
Zoominfo
JULY 18, 2018
There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals.
KoMarketing Associates
JULY 18, 2018
As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JULY 19, 2018
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys.
Marketing Insider Group
JULY 16, 2018
Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]. The post 5 Keys to Successful Email Marketing appeared first on Marketing Insider Group.
Webbiquity
JULY 19, 2018
Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. So, you need to get the most out of your participation in every trade show.
KoMarketing Associates
JULY 17, 2018
Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Onalytica B2B
JULY 19, 2018
Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION.
Marketing Insider Group
JULY 16, 2018
Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].
Biznology
JULY 17, 2018
While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign. If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there.
The Point
JULY 20, 2018
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. My response: In short: no. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. The good news is that you should still be able to leverage much of the copy, content and creative assets you use for, let’s say: an email landing page, and then adapt that page for online advertising
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zoominfo
JULY 19, 2018
In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent. Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy.
Marketing Insider Group
JULY 20, 2018
For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career. What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, […]. The post Weekend Reading: “Friend of a Friend” by David Burkus appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 19, 2018
The fearless marketer is one that: Has a revenue attribution mindset. Has a digital sales motion skillset. Has a sales and marketing aligned toolkit. He has extended his hands to partner with sales leaders as a driving force for modern, digital selling. This marketer will C reate, O rganize, D istribute, and E valuate Engagement (C.O.D.E.) alongside their sales team.
Act-On
JULY 18, 2018
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Onalytica B2B
JULY 18, 2018
Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research practices at Ovum.
Contently
JULY 16, 2018
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster. I have never taken time off of social, but after falling into one too many late-night Instagram vortexes or stressing about a lack of likes, I can certainly understand the appeal.
Adobe Experience Cloud Blog
JULY 17, 2018
Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.
Biznology
JULY 20, 2018
Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] But one of the ways to improve site search that you might not have though of is with search suggestions, the clever technique that guesses what searchers will type based on what has been searched for in the past.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Onalytica B2B
JULY 17, 2018
Adam Saxton – Senior Program Manager at Microsoft. Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Location: Conroe, Texas (Greater Houston area), USA. Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now.
Contently
JULY 16, 2018
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster. I have never taken time off of social, but after falling into one too many late-night Instagram vortexes or stressing about a lack of likes, I can certainly understand the appeal.
Content Marketing Institute
JULY 19, 2018
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
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