Sat.Jul 14, 2018 - Fri.Jul 20, 2018

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections.

Ethics 185

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.

PR 164

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

More Trending

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards.

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

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Interview with Sandeep Raut

Onalytica B2B

Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?.

Mobile 160

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves.

5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing.

Email 206

B2B Marketers Increasingly Using Data to Analyze Video Content Performance

KoMarketing Associates

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics.

Video 188

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

B2B 153

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

Build 199

Report: Marketers Not Making the Most of Customer Data

KoMarketing Associates

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

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How to Create an Organic LinkedIn B2B Marketing Strategy

Act-On

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy. Brand Marketing Social Media Marketing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How CEOs can restore their company brand trust

Biznology

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others.

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How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.

The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. My response: In short: no. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

Weekend Reading: “Friend of a Friend” by David Burkus

Marketing Insider Group

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career.

Is Cold Calling Dead In The Digital Age?

Modern Marketing

The conventional wisdom in today’s digital marketing circles is that the cold call is outdated as a method of finding new customers. Consider for a moment that tens of millions of people have signed up for “Do Not Call” lists.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.