November, 2022

article thumbnail

Key Benefits of Outsourcing Marketing to a B2B Marketing Firm

Launch Marketing

Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?”

article thumbnail

B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

Sword and the Script

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify.

Paper 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 ways B2B companies need to update their Digital-First Approach

ClickDimensions

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. .

MQL 81
article thumbnail

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing.

Resources 232
article thumbnail

Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

Help 195

More Trending

article thumbnail

The Ultimate Guide to an Effective B2B Marketing Plan

Launch Marketing

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start.

Plan 92
article thumbnail

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing.

Budget 201
article thumbnail

How to Use Litmus for Email Automation When You’re Asked to Do More With Less

Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns.

article thumbnail

Can You Do Marketing-As-Usual with Remote Teams?

DivvyHQ

Wondering how to keep your remote marketing team happy and productive? From providing them with the right tools to maintaining security, these tips will help you get the most out of your remote team.

article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts.

article thumbnail

Vanity Vs. Actionable Email Marketing Metrics: How to Use Both

SendX

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction.

Email 195
article thumbnail

Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession.

Budget 182
article thumbnail

Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

Online 269
article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

Loyalty 226
article thumbnail

How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”.

Purchase 151
article thumbnail

46% of Marketers to Increase Investment in Account-Based Marketing Programs

KoMarketing Associates

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future.

article thumbnail

7 Tips for a Successful Email Marketing Strategy and Campaign

SendX

Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy

Campaign 195
article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

article thumbnail

It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Audience 139
article thumbnail

The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%.

article thumbnail

How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention.

article thumbnail

New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner.

article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

article thumbnail

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

article thumbnail

What Is Behavioral Email Marketing? Definition, Tips, and Examples

SendX

It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues.

Behavior 195
article thumbnail

Starting a Blog for Your Business: Checklist

Sharpspring

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought.

Business 100
article thumbnail

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

How to Run a Truly Efficient Business

Webbiquity

Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay.

article thumbnail

10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness.

Trends 156
article thumbnail

Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience

KoMarketing Associates

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers.