Sword and the Script | B2B

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you. That challenge is fairly pervasive across B2B marketing , according to a new survey.

B2B 86

B2B PR Dwell Trust Marketing 86

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Forrester B2B

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

B2B Marketing 116

B2B Marketing Generation B2B CMO 116

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

PureB2B

OCTOBER 5, 2023

Discover how ChatGPT is transforming B2B lead generation. Dive into its benefits in automating conversations and the new age of AI-driven marketing.

Lead Generation 118

Lead Generation Generation Effectiveness Marketing Qualified Leads 118

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approac

Rules 118

Rules B2B Marketing Work Management Word of Mouth 118

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success : email deliverability. Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders.

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Sword and the Script | B2B

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SendX

OCTOBER 31, 2023

Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones ?” From chatting with friends to exploring social media feeds, we’re all pretty much glued to our screens. It’s one of the many reasons why mobile optimization of emails is critical if you want to get ahead, or at the very least keep up with the times, in your business.

Email Campaigns 397

Email Campaigns Optimization Campaigns Social Media 397

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 328

Top of Funnel Tips Content High Quality Lead 328

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market.

Process 211

Process Optimization Work Management Marketing Management 211

SendX

OCTOBER 31, 2023

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.

Examples 396

Examples Advertising Mediums 396

Marketing Insider Group

OCTOBER 3, 2023

The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position.

Lead Ranking 326

Lead Ranking Lead Scoring SEO Tips 326

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well?

SMS 316

SMS Advertising Benchmark Email Marketing eCommerce 316

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s j

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Vision Edge Marketing

OCTOBER 23, 2023

In today’s highly competitive business landscape, standing out from the crowd is essential for success. A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no co

Positioning 202

Positioning Best Practices Differentiation Touchpoints 202

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SendX

OCTOBER 18, 2023

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

Email Marketing 221

Email Marketing Campaigns Marketing Examples 221

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue.

Peer-to-peer 325

Peer-to-peer Lead Ranking Lead Scoring Paid Search Agency 325

Industrial Marketing Today

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

Email Marketing 170

Email Marketing Effectiveness Tips Click Rate 170

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Rules 142

Rules Social Media Trends Social Marketing 142

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience.

Marketing Automation Services 189

Marketing Automation Services Analytics Software Deliverability 189

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. The quest to discover new customers and retain the loyalty of existing ones is not without challenges.

Acquisitions 195

Acquisitions Lead Ranking Loyalty Lead Scoring 195

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, solving problems, and making decisions. It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221