Trust issues: the one reason buyers give B2B content a letter grade of “D”
Sword and the Script | B2B
OCTOBER 10, 2023
71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you. That challenge is fairly pervasive across B2B marketing , according to a new survey.