May, 2015

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. History shows the day commemorates the famous battle of Puebla, in which Mexican liberal forces defeated an occupying French army and its Mexican conservative allies during one of Mexico’s series of 19th century civil wars.

The benefits of marketing automation aren’t automatic

Savanta

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before. They’ll tell you to carefully manage your own and others’ expectations.

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The Best of the Best - Our 6th Annual Look Book

Oracle

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? Well this year we, as Wacarra Yeomans, Vice President, Creative Services, Oracle Marketing Cloud says " go a step further by showcasing truly out-of-the-box thinking and creativity that transcends marketing channels."

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How To Make Content Real Good [Slides]

Marketing Insider Group

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want! They create content because their boss asked them to. They do what they’ve always done.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Lead Generation: 2 Things You May Be Doing Wrong

The Forward Observer

Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how. Sales leads. The lifeblood of any organization that needs to sell something in order to survive and grow. Everyone from the CEO to the newest salesperson wants more, better leads. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses.

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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. More importantly, this doesn’t just happen with unsuccessful strategies.

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. TV and digital video grew up under different creative and technical parentage, however.

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Oracle

Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements.

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Growth Hacking: Not Just for Start-ups

Marketing Insider Group

Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

12 Quick Tips for Writing Better Blog Posts

KoMarketing Associates

There are a lot of questions when someone starts a new blog and developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past. Clarity is the Key.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Ways to Reactivate Lost Leads Using Marketing Automation

Oracle

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company.

How To Choose Amazing Images And Create Stunning Visual Content

Marketing Insider Group

By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? For our second installment of our “ Ask an Editor ” series, I sat down with Vicky Wasik, Visual Editor at Serious Eats , to learn how to create a beautiful and compelling content hub.

Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance?

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives.

6 Tips for Marketers from Magic Johnson

Oracle

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic told the crowd of his time as a basketball legend and how he turned his passion on the court into passion for his business ventures. Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer. It’s as simple as that.

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How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea. There’s so much going on with audiences on the outside, that there’s little time left to think about our employees. But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. “Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

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3 Marketing Lessons Learned in 3 Weeks

KoMarketing Associates

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks. Enjoy! Tom Brady…. Just kidding.

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.”

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.