Hubspot
MARCH 5, 2020
By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country. With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?".
Contently
MARCH 5, 2020
In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Meanwhile, the in-house team tackled anything that required an intimate and technical knowledge of the brand.
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SendX
MARCH 5, 2020
You’ll find tons of articles on this subject or loosely revolves around this subject. The most famous of all is - How to increase newsletter open rate “magically”. We have to understand two things. First, there’s no magic. Second, the newsletter open rate has a lot to do with what you have written in your past newsletters. The logic is pretty clear.
Webbiquity
MARCH 5, 2020
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Image credit: Hack Capital on Unsplash.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
MARCH 5, 2020
This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabo
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
MARCH 5, 2020
The telemarketing industry continues to flourish even today for it has a notable influence on lead generation. When done right, it is the smartest way of acquiring new customers – nationally and globally. . A statistics published illustrates that the return on investment (ROI) for every pound spent on B2B telemarketing is £11 (averaged across various industries).
Content Marketing Institute
MARCH 5, 2020
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading → The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 5, 2020
Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.
DivvyHQ
MARCH 5, 2020
If you publish it, they will come. HA! This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
MARCH 5, 2020
By Matt Heinz , President & Founder of Heinz Marketing. Is nature accelerating a trend that been a long time coming? The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Countless hours of work by organizers, presenters, sponsors and even attendees – gone.
Emplifi
MARCH 5, 2020
Many companies in the CPG industry have taken their marketing to the social media sphere. However, most marketers assume that managing your social media metrics in the CPG industry takes a certain level of expertise. But with the right resources, guidance, and creativity, any CPG marketer can enhance their social media strategies with the right metrics.
Hubspot
MARCH 5, 2020
More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. Of course, ultimately, the most effective approach to marketing would be to integrate both social media and email marketing, so you can make the most of your email subscribers as well as social media followers.
Emplifi
MARCH 5, 2020
Are you still marketing the old way? This guide will change that. Forever. Discover your first steps with digital transformation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
QuanticMind
MARCH 5, 2020
When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Does it matter? Do the two interact or influence each other? Which should you prioritize? Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? Search Engine Optimization, or SEO , is the process of getting traffic from the organic (unpaid) search results on search engines.
Moz
MARCH 5, 2020
Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a new tab!
Brightedge
MARCH 5, 2020
SEO has become a critical part of marketing for any business who wants to build their online presence. Even for brick and mortar stores, 82 percent of smartphone users say that they will research products online before they buy something in person. B2B buyers also seek high-quality information to guide their purchasing choices. Customers who report the information they uncover while researching products is high quality are 2.8 times more likely to complete their purchase.
Litmus
MARCH 5, 2020
In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers? Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brightedge
MARCH 5, 2020
SEO has become a critical part of marketing for any business who wants to build their online presence. Even for brick and mortar stores, 82 percent of smartphone users say that they will research products online before they buy something in person. B2B buyers also seek high-quality information to guide their purchasing choices. Customers who report the information […].
Canadian Marketing Association
MARCH 5, 2020
New research by MarTech Today reveals that over 80% of marketers changed at least one martech application in the last 12 months. There’s no reason to believe this percentage is any lower in the B2B world than it is in the B2C world, and as such, members of the CMA B2B Council weigh in with their insights on the challenges and considerations associated with making a switch: Switching up a martech application won’t work well if the marketing strategy it is intended to execute isn&rsquo
Kapost
MARCH 5, 2020
Determining whether a point solution or a holistic platform is the right fit for your team can be daunting. Is your team ready for an end-to-end solution like a content. The post 4 Reasons to Ditch Your Point Solution for a Holistic Content Marketing Platform appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Square 2 Marketing
MARCH 5, 2020
The Common Misconception About Revenue Growth And Sales Teams. I love sharing real-life experiences. There are enough blogs that talk academically or from a product perspective. I have always wanted our blog to be authentic. When I’m able to share real experiences from talking or working with clients and prospects, the stories come to life. To me, my personal interactions serve as a reality check around the opinions, perceptions, attitudes and plans that business people are using to drive revenu
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Aberdeen
MARCH 5, 2020
5G networks are here and the power they bring will transform businesses everywhere. The rise of 5G will change not just the speed of wireless connectivity, but how applications are built, how services are delivered, how devices communicate and how providers secure and maintain their core networks. As today’s service providers begin to roll out 5G capabilities, they face an unprecedented demand for bandwidth, edge connectivity, reliability and security.
Scoop.it
MARCH 5, 2020
Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily.
ActiveDEMAND
MARCH 5, 2020
ActiveDEMAND now offers native integration with Yardi Voyager. Yardi is a property management platform that handles multi-family, senior living, affordable housing, condos, retail, and many more property management markets. Together with ActiveDEMAND, Yardi Voyager clients can: Automate repetitive marketing activities to save time and money. Build email drip campaigns to help nurture new renters, buyers, and seniors.
Valasys
MARCH 5, 2020
An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
MARCH 5, 2020
MarketMuse uses an ensemble of algorithms, under the domain of artificial intelligence, to create a robust topic model for any given subject. The post How MarketMuse Uses AI to Enhance Your Content appeared first on MarketMuse.
Lake One
MARCH 5, 2020
Lead generation is one of those things that you can do alone, but probably shouldn’t. Like cutting your own hair, it’s not that deciding to do it yourself is inherently bad, but you might end up with a bowl cut straight out of 1995. Here are the benefits of using a marketing firm for lead generation and why partnering with experts might be the best choice for your organization. 1) Alignment.
LeadSquared
MARCH 5, 2020
CRM software is now the largest software product in the world, with revenue expected to reach more than $80 billion by 2025. More than 46% of sales teams report using CRM software on a widespread basis to fuel sales and marketing activities. And of those that use CRM consistently, their average return on investment is $8.71 for every $1 spent. But let’s back up for a minute: results are only achievable when you have the right CRM in place AND your sales and marketing teams have chosen to adopt i
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