Cortex

JUNE 7, 2019

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

Content 75

Content Process Companies Storytelling 75

Rev

JUNE 7, 2019

Unless you’re deep in the weeds of SEO and tech-related news, you likely missed a small but significant announcement concerning a recent Google partnership with Marin Software. Considering the unrelenting chatter of our modern 24-hour news cycle, that this news didn’t make a louder splash isn’t that surprising. Partnerships and acquisitions happen all the time in the tech industry.

Google 114

Google Paid Search Agency Advertising Agencies Adwords 114

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Content Marketing Institute

JUNE 7, 2019

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading → The post Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Marketing & Strategy 111

Marketing & Strategy Creativity Marketing Strategy Content Marketing 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClearVoice

JUNE 7, 2019

There are a few requirements for journalism, starting with the most essential: ethics. These days, a strong wireless internet connection is essential, too. Big ideas, creative perspectives and a vast database of sources and information can grow your career tenfold. A fundamental knowledge of content marketing and search engine optimization can help you propel into the double-digit range.

Ideal Customer Profiles 98

Ideal Customer Profiles Ethics Work Management Communities 98

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 85

Social Media Media B2B Buyer Personas 85

Heinz Marketing

JUNE 7, 2019

By Kira Jerome , Marketing Intern at Heinz Marketing. There is a generational shift happening within buying committees. Millennials are taking the reigns as decision makers, influencers and project managers. Sure, we all saw it coming eventually—every generation grows up and moves into bigger roles with more influence and responsibility. The question is, are B2B sellers making the necessary changes in their approach in order to find success when it comes to engaging a millennial stakeholder or b

Marketing Management 95

Marketing Management B2B Buyer Personas Demographics 95

Hubspot

JUNE 7, 2019

How do you keep track of everything? Calendars, planners, to-do lists: these are just a few of the tools we use to stay on top of our day-to-day activities. But, how can you stay on top of your sales activities? Luckily, there are sales activity trackers that can help you out. A sales activity tracker helps salespeople manage things like contacts, deals, quotas, etc.

Template 83

Template Activities Top of Funnel Forecasting 83

Bannerflow

JUNE 7, 2019

Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Scaling up personalised content with Casumo. Bannerflow has been Casumo’s chosen display advertising production platform since 2012.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 7, 2019

What's the purpose of an ad? It's to spread the word about your business, product, or service. Ads increase awareness about your offerings. In the world of real estate, ads are a valuable tool to share information about the services you offer or the homes you're trying to sell. With 50% of home buyers finding their homes on the internet, online advertising has become even more important.

Facebook 77

Facebook Paid Search Agency Ads Examples 77

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

BenchmarkONE

JUNE 7, 2019

Selling to high-level prospects can be an intimidating experience. And if you feel this way, you’re certainly not alone. In fact, research indicates that only 31% of salespeople are capable of effectively communicating with senior executives. Yet, overcoming this obstacle can make a significant difference in both your sales and your subsequent income.

Work Management 72

Work Management Peer-to-peer Pricing Price 72

SmartBug Media

JUNE 7, 2019

Guest author Dwayne Charrington is a technical writer currently associated with ProProfs Help Desk. The secret of success in business today lies in understanding customers. This understanding is not limited to customers’ tastes and preferences; it includes learning how they make purchase decisions. The customer journey indicates how buyers learn about brands and how they interact with those brands.

Touchpoints 63

Touchpoints Demographics Customer Satisfaction Purchase 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Schubert B2B

JUNE 7, 2019

Facebook. Twitter. LinkedIn. Email. Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 54

Social Media Media B2B Buyer Personas 54

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51

illumin

JUNE 7, 2019

Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. However, the study also found a surprising 66% of LGBTQ+ individuals saying “I don’t see my lifestyle represented in advertising” and 51% saying, “I wish I could see more advertising with families like min

Peer-to-peer 69

Peer-to-peer Ad Building Advertising Agencies Mobile Advertising 69

Schubert B2B

JUNE 7, 2019

Facebook. Twitter. LinkedIn. Email. Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 48

Social Media Media B2B Buyer Personas 48

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Blue Flame Thinking

JUNE 7, 2019

Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend , sponsored by Start Garden. During this three-day event, aspiring entrepreneurs pitch ideas that, if selected, progress toward further development. Ultimately, participants get the chance to present these more built-out ideas to a panel of judges, which then selects a winning concept.

Validation 51

Validation Startups Service Process 51

SmartBug Media

JUNE 7, 2019

Managing a data structure like a product catalog can be frustrating—oftentimes, you’re expected to add, remove, or update your inventory while multiple people make edits in multiple places. The best way to solve this issue is to have a centralized database that can be easily understood and managed by your team. If you’re on the HubSpot platform, using HubDB to accomplish this goal is a no-brainer.

Product 49

Product Ad Building Hubspot API 49

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. On top of the sessions in each city, attendees can pick speakers’ brains during our exclusive “Ask An Expert” sessions, as well as hang out during meals, networking breaks, and conference after parties. One of the best ways to learn from experts, though, is during a Litmus Live workshop.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. What does it mean to be data-driven? When every move you make can be measured against expected outcomes, you’re data-driven. When you start every business conversation with ‘according to the data’ or ‘Let’s look at the facts’, you’re data-driven. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performan

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

MarketMuse

JUNE 7, 2019

This guide explores what content briefs should include and how to ensure they provide predictable and high-quality results optimized for search engines. . The post Building a Better Content Brief With Tech appeared first on MarketMuse.

Ad Building 40

Ad Building Content High Quality Lead Optimization 40

Allocadia

JUNE 7, 2019

Marketing planning: it’s something every marketer has to go through. It’s especially challenging because there isn’t really a clear formula for success, yet what happens in marketing planning can make or break a quarter, or even a year. So, what are the best marketers in the world doing around planning? How are they setting themselves (and their teams) up for success once it’s execution time?

Planning 40

Planning Marketing Plans Paid Search Agency Practices 40

MarketMuse

JUNE 7, 2019

Learn how Tomorrow Sleep increased traffic from 4k-400k visitors and outranked their largest competitor for primary topics in the SERPs in less than one year! The post How Tomorrow Sleep’s Traffic Rose Nearly 10,000% within One Year appeared first on MarketMuse.

Traffic 40

Traffic SERP Resources Studies 40

Allocadia

JUNE 7, 2019

The #RunMarketing Strategist Award. Why They Won. Signify knew their ultimate goal was to improve marketing planning and effectiveness in order to reach company KPIs and ROI goals. However, as a global and distributed organization, making a change in how they achieved these improvements needed to be a phased and thoughtful process to ensure all key parties were in alignment.

Planning 40

Planning Budget Programs Paid Search Agency Transparency 40

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

MarketMuse

JUNE 7, 2019

Discover what you may be missing when conducting content gap analysis, why automation will make your life easier, and how to save significant time on your next gap analysis. The post Guide to Content Gap Analysis appeared first on MarketMuse.

Analysis 40

Analysis Content Automation Resources 40

Allocadia

JUNE 7, 2019

The #RunMarketing Catalyst Award. Why He Won. When GE Healthcare started on their journey with Allocadia over a year ago, Taleb was one of the four regional representatives who was involved with the pilot. However, he was the one with a strategic and global-minded focus, as he had the vision to mobilize change across the entire organization. He was instrumental in building out that pilot and ensuring that it was a success in his region, which then spread to a global rollout at GE Healthcare.

Mobile Marketing 40

Mobile Marketing Planning Organization Process 40

MarketMuse

JUNE 7, 2019

This guide explores five ways to incorporate related content and the impact this strategy has on your marketing channels, such as search engine optimization (SEO), social media, email marketing, and website engagement. The post Getting Started with Content Clusters appeared first on MarketMuse.

Content 40

Content Social Media SEO Search Marketing 40