Fri.Jun 07, 2019

Cut Conversion Time: How to Speed Leads through the Funnel


Sixty-five percent of businesses say their biggest challenge is generating traffic and leads. Another 74 percent of companies say converting leads is a top priority. What can these organizations do to get the results they need? conversion optimization

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How to Make Your Content Intelligence Application 10x Better


There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

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Don’t Panic: What Major Changes at Google Mean For Digital Marketers


Unless you’re deep in the weeds of SEO and tech-related news, you likely missed a small but significant announcement concerning a recent Google partnership with Marin Software.

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Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Selling to a Millennial Stakeholder

Heinz Marketing

By Kira Jerome , Marketing Intern at Heinz Marketing. There is a generational shift happening within buying committees. Millennials are taking the reigns as decision makers, influencers and project managers.

More Trending

Advice From Writers Who Are Digital Nomads… and Nailing It


There are a few requirements for journalism, starting with the most essential: ethics. These days, a strong wireless internet connection is essential, too. Big ideas, creative perspectives and a vast database of sources and information can grow your career tenfold.

What CMOs Need to Know About Marketing Automation

Modern B2B Marketing

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Why Inbound Marketers Should Harness the Power of ABM


A lot has changed in the realm of B2B marketing with the introduction of Account-Based Marketing (ABM). Some marketers are asking themselves whether they should invest more heavily in an ABM strategy, wondering if they should switch to ABM from a more established inbound approach.

Building Backlinks Through Content Strategy


When it comes to SEO and optimization, backlinks are a powerful tool in the marketing toolbox. Backlinks draw people to your website who might not have otherwise discovered your content. The people who click through to your site from another website are also predisposed to trust what you have to say.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 B2B Social Media Myths that Could Be Affecting your Online Presence

Schubert B2B

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation.

5 Secrets to Selling to C-Suite Execs


Selling to high-level prospects can be an intimidating experience. And if you feel this way, you’re certainly not alone. In fact, research indicates that only 31% of salespeople are capable of effectively communicating with senior executives.

Make the Move to Audience-Centric Content in 6 Steps


Buyers always want to know “what’s in it for me?” Answering with product-centered information is a surefire way to lose their attention in a hurry.

In-house display advertising and DCO with Casumo


Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Anatomy of an Inbound Marketing Blog Article: The Introduction

SmartBug Media

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure.

Techstars Startup Weekend: A Validating Experience

Blue Flame Thinking

Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend , sponsored by Start Garden. During this three-day event, aspiring entrepreneurs pitch ideas that, if selected, progress toward further development.

Why You Need to Rethink Your Customer Journey Map

SmartBug Media

Guest author Dwayne Charrington is a technical writer currently associated with ProProfs Help Desk. The secret of success in business today lies in understanding customers. This understanding is not limited to customers’ tastes and preferences; it includes learning how they make purchase decisions.

Apple Search Ads: How App Publishers Can Get to the Top of the App Store

Single Grain

There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display your app at the top of the App Store results.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops


One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry.


How to Build a Product Catalog Using HubDB

SmartBug Media

Managing a data structure like a product catalog can be frustrating—oftentimes, you’re expected to add, remove, or update your inventory while multiple people make edits in multiple places.

Reporting Tools for Agencies and Businesses

Brandwatch Marketing


Building Real Relationships for Pride Month


Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The 15 Best WordPress Booking Plugins in 2019


The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.

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Building a Better Content Brief With Tech


This guide explores what content briefs should include and how to ensure they provide predictable and high-quality results optimized for search engines. . The post Building a Better Content Brief With Tech appeared first on MarketMuse. Guides Resource Center

3 Ways Intent Data Helps Lower Customer Acquisition Costs


It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing statistic — it costs 5x more to acquire new customers than to retain existing ones.

How Tomorrow Sleep’s Traffic Rose Nearly 10,000% within One Year


Learn how Tomorrow Sleep increased traffic from 4k-400k visitors and outranked their largest competitor for primary topics in the SERPs in less than one year! The post How Tomorrow Sleep’s Traffic Rose Nearly 10,000% within One Year appeared first on MarketMuse. Resource Center Studies


Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.