Fri.Jun 07, 2019

Cut Conversion Time: How to Speed Leads through the Funnel


Sixty-five percent of businesses say their biggest challenge is generating traffic and leads. Another 74 percent of companies say converting leads is a top priority. What can these organizations do to get the results they need? conversion optimization

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How to Make Your Content Intelligence Application 10x Better


There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

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Don’t Panic: What Major Changes at Google Mean For Digital Marketers


Unless you’re deep in the weeds of SEO and tech-related news, you likely missed a small but significant announcement concerning a recent Google partnership with Marin Software.

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Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

B2B Selling to a Millennial Stakeholder

Heinz Marketing

By Kira Jerome , Marketing Intern at Heinz Marketing. There is a generational shift happening within buying committees. Millennials are taking the reigns as decision makers, influencers and project managers.

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Advice From Writers Who Are Digital Nomads… and Nailing It


There are a few requirements for journalism, starting with the most essential: ethics. These days, a strong wireless internet connection is essential, too. Big ideas, creative perspectives and a vast database of sources and information can grow your career tenfold.

5 B2B Social Media Myths that Could Be Affecting your Online Presence

Schubert B2B

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation.

What CMOs Need to Know About Marketing Automation

Modern B2B Marketing

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

Content Marketing Institute

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

In-house display advertising and DCO with Casumo


Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO).

Building Backlinks Through Content Strategy


When it comes to SEO and optimization, backlinks are a powerful tool in the marketing toolbox. Backlinks draw people to your website who might not have otherwise discovered your content. The people who click through to your site from another website are also predisposed to trust what you have to say.

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Anatomy of an Inbound Marketing Blog Article: The Introduction

SmartBug Media

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure.

5 Secrets to Selling to C-Suite Execs


Selling to high-level prospects can be an intimidating experience. And if you feel this way, you’re certainly not alone. In fact, research indicates that only 31% of salespeople are capable of effectively communicating with senior executives.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Make the Move to Audience-Centric Content in 6 Steps


Buyers always want to know “what’s in it for me?” Answering with product-centered information is a surefire way to lose their attention in a hurry.

Why You Need to Rethink Your Customer Journey Map

SmartBug Media

Guest author Dwayne Charrington is a technical writer currently associated with ProProfs Help Desk. The secret of success in business today lies in understanding customers. This understanding is not limited to customers’ tastes and preferences; it includes learning how they make purchase decisions.

The 15 Best WordPress Booking Plugins in 2019


The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.

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Techstars Startup Weekend: A Validating Experience

Blue Flame Thinking

Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend , sponsored by Start Garden. During this three-day event, aspiring entrepreneurs pitch ideas that, if selected, progress toward further development.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Apple Search Ads: How App Publishers Can Get to the Top of the App Store

Single Grain

There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display your app at the top of the App Store results.

Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops


One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry.


How Can SEO Executives Assist Your Business to Deliver Great Results?

Altitude Branding

Many different companies are there in the market and online to sell their products and services to the customers and earn a profit. But there are very few companies who are successful in attracting the customers and fulfilling their targets.

How to Build a Product Catalog Using HubDB

SmartBug Media

Managing a data structure like a product catalog can be frustrating—oftentimes, you’re expected to add, remove, or update your inventory while multiple people make edits in multiple places.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

3 Ways Intent Data Helps Lower Customer Acquisition Costs


It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing statistic — it costs 5x more to acquire new customers than to retain existing ones.

Building Real Relationships for Pride Month


Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow.

Building a Better Content Brief With Tech


This guide explores what content briefs should include and how to ensure they provide predictable and high-quality results optimized for search engines. . The post Building a Better Content Brief With Tech appeared first on MarketMuse. Guides Resource Center

AHCA/NCAL- Dan Gartlan Will Speak at Conference in October 2019

Stevens & Tate

For more information, contact: Debbie Szwast. AHCA/NCAL- Dan Gartlan to Speak at Convention October 15 1:45-2:45.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.