Hinge Marketing
JUNE 24, 2020
Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. What worked five years ago to separate your firm from your competitors may not work today. At Hinge, we audit hundreds of professional services websites a year.
InsightSquared
JUNE 24, 2020
The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. We also were named a High Performer in the AI Sales Assistant category. . This is one of our most treasured recognitions because it’s based on peer reviews from our customers. The high scores across three different categories showcase the breadth and depth of the InsightSquared Platform which includes Activity Capture , Guided Sell
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JUNE 24, 2020
Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Ascend2 recently published its “Programmatic Advertising Survey Summary Report,” and statistics suggested that the majority of marketers (70%) have only been “somewhat successful” at achieving their primary objectives through programmatic advertising.
Biznology
JUNE 24, 2020
As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?” Join Consultants Collective member and leadership expert Lisen Stromberg in conversation with her colleagues Dr. Brad Johnson and Dr. David Smith , co-authors of Athena Rising: How and Why Men Should Mentor Women and their forthcoming book, Good Guys: How Men Can Be Better Allies for Women in the Workplace , for a discussion on the prece
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JUNE 24, 2020
The best cloud storage service is Google Drive. For a more in-depth look at the best cloud storage services, check out reviews of our five favorites below. Looking for a way to save room in your office? Or maybe you want to be able to access files remotely? Or maybe you just need a place […]. The post Best Cloud Storage Services appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JUNE 24, 2020
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.
Bannersnack
JUNE 24, 2020
I have a question for you. How many brands do you use on average daily? You may not realize it but, if you really think about it, there are more than a dozen brands that are part of your daily routine. Take me, for example. When I wake up, I turn off the alarm on […].
BOP Design
JUNE 24, 2020
In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website.
ClickZ
JUNE 24, 2020
30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, etc…) and a priority focused on commercial efficiency. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ConvertKit
JUNE 24, 2020
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020. – April 2020.
DivvyHQ
JUNE 24, 2020
If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content. It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there.
ConvertKit
JUNE 24, 2020
Jump ahead. What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. Don't forget: Always put your audience first. “Have you ever tried giving someone something they didn’t want? It doesn’t go over well.” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be.
Televerde
JUNE 24, 2020
Televerde Forms Televerde Foundation to Further Commitment to Empowering Incarcerated Women to Improve Their Lives Through Success in the Global Workforce. Foundation dedicated to delivering reentry and workforce development programs and. creating career pathways for currently and formerly incarcerated women. PHOENIX, AZ – June 24, 2020 – One lesson that organizations have learned so far in 2020 is that marginalized communities face greater burdens.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Visitor Queue
JUNE 24, 2020
As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on! Look forward to seeing you there. The Daily Grind Podcast Colin is a former professional […]. The post Visitor Queue Featured on Podcasts appeared first on Blog Visitor Queue.
SmartBug Media
JUNE 24, 2020
Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ? Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers.
Launch Marketing
JUNE 24, 2020
Healthcare has been going high-tech for some time—in 2014, clinical healthcare IT spending alone had already reached $15.6 billion , and was anticipated to increase by 42% by the end of 2019 (Communications for Research). The biggest expense for providers is Electronic Health Records (EHRs), clocking in at 62% of all clinical IT expenditures. Telemedicine makes up 23% of these expenditures and continues to grow as app-based care and creative approaches to home health were primary focal points in
Emplifi
JUNE 24, 2020
We’re constantly improving your Socialbakers experience. Check out the new product releases below!
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BenchmarkONE
JUNE 24, 2020
The beauty of thought leadership is that credibility and trust are at its core. You cannot just deem yourself a thought leader and expect others to consider you one as well. You have to create high-quality content that’s reliable and filled with helpful tips. What’s more, you have to do so consistently. . Writing for your company blog is great, but for your ideas to reach the masses and build credibility, you have to be incorporating a guest-contributor strategy into your overall content marketi
Method and Metric
JUNE 24, 2020
Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. Initially, many webmasters were disgruntled at the notion of Featured Snippets as they saw it as Google continuing to monopolize the SERP.
Valasys
JUNE 24, 2020
On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make precise decisions to mitigate the challenges of returning to the workplace. With the help of IBM Works not only the employees will be able to make well-informed decisions on workplace re-entry, but the tool will also facilitate them to empower their overall management frameworks, including space allocations, and other priorities related to COVID-19.
Choozle
JUNE 24, 2020
As we approach the enforcement date for CCPA , marketers should be refocusing on data—or, more specifically, the right data—that is used in their digital advertising campaigns. For marketers who are lacking first-party data to fulfill their data-driven campaigns, they look to leverage third-party data. But understanding how to pick the right third-party data provider can be a mystery.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MarketMuse
JUNE 24, 2020
NLP can set your content apart from the competition, helping to understand content relationships and tell a stronger story. The post How Natural Language Processing Helps You Create Better Content appeared first on MarketMuse.
Method and Metric
JUNE 24, 2020
Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. Initially, many webmasters were disgruntled at the notion of Featured Snippets as they saw it as Google continuing to monopolize the SERP.
FMG Suite
JUNE 24, 2020
Curious how you can get started with a new business, transition an existing one, or make sure your business keeps thriving for years? Watch this roundtable conversation to learn how real advisors set up sustainable marketing efforts for their firms and found success at different phases. Watch this webinar for key insights from other advisors including: The biggest successes and challenges in starting or taking over a business.
Directive Agency
JUNE 24, 2020
In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). In this interview, we go through everything you need to know about LinkedIn conversation ads and how to use them to improve lead flow.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Varicent
JUNE 24, 2020
How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. Your buyer is receiving different touchpoints, at different times, from different people in your organization – not to mention the sales activity they are receiving from your competitors.
AgencyEA
JUNE 24, 2020
Last Wednesday, 1,500 people attended Agency EA’s virtual roundtable in partnership with Event Marketer. Claire Holland, VP of Marketing Communications and Kristin Liggett, Group Account Director, moderated the discussion between four distinguished brand-side marketers from McDonald’s, Verizon Media, LinkedIn and Hilton on COVID-19’s impact on the event and experiential marketing industry.
Cortex
JUNE 24, 2020
When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house.
Expert insights. Personalized for you.
170 
Let's personalize your content