Wed.Jun 24, 2020

21 Traits of Poorly Designed Websites

Hinge Marketing

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. What worked five years ago to separate your firm from your competitors may not work today. At Hinge, we audit hundreds of professional services websites a year.

How B2B companies can use interactive content

RockContent

You probably know by now what interactive content is , and you may have even engaged with this type of content before. If you ever visited websites like Buzzfeed, you have seen quizzes and polls being used to increase engagement. And it has everything to do with what we will discuss in this article.

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How to Design an Efficient Social Media Approval Workflow

Hootsuite

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an embarrassing grammar typo in the Facebook comments. Oops. .

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Marketing SaaS products can be more challenging than marketing a traditional software product.

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4 Steps To Scale Your Agile Marketing

Marketing Insider Group

Getting Agile to scale is tricky in any context, and Agile marketing is no different. Complex scaling models designed to help dozens of development teams deliver massive software updates over a period of many months feel like overkill, yet enterprise marketers need something more than basic frameworks like Kanban or Scrum to tackle their multi-team initiatives.

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Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Ascend2 recently published its “Programmatic Advertising Survey Summary Report,” and statistics suggested that the majority of marketers (70%) have only been “somewhat successful” at achieving their primary objectives through programmatic advertising.

Webinar: Male Leadership in the New World of Work

Biznology

As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

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8 Things to Know Before You Start a Research Project

Content Marketing Institute

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Evergreen Content: Producing Sustainable Results for Your Company’s Blog (Examples Included)

DivvyHQ

If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content. It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there.

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey.

8 Ways to Achieve Brand Trust and Win Loyal Customers

Bannersnack

I have a question for you. How many brands do you use on average daily? You may not realize it but, if you really think about it, there are more than a dozen brands that are part of your daily routine. Take me, for example. When I wake up, I turn off the alarm on […]. Marketing

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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

blockquote.tiktok-embed { all: unset !important; important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Which Paid Media Channels Are Best for My Business [During a Crisis]?

SmartBug Media

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ? Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers.

Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website.

The use of AI for retail players can be a decisive factor in their business recovery

ClickZ

30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, etc…) and a priority focused on commercial efficiency. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign.

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Why you need to speed up your social media response time (and how)

Sprout Social

Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that are able to get back to their customers ASAP. If you’re not sure if you’re responding quickly enough on social media, we’ve got you covered.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. Especially as the number of relevant marketing channels continues to grow. There’s no denying the value of investing in numerous marketing channels to find, nurture, and convert leads. According to the 2020 Omnichannel Statistics Report , campaigns using three or more channels perform 287% better than single channel campaigns: Most businesses understand the importance of investing in omnichannel campaigns.

YouTube SEO: How to rank YouTube videos fast in 2020

ConvertKit

Jump ahead. What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. Don't forget: Always put your audience first. “Have you ever tried giving someone something they didn’t want? It doesn’t go over well.” ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be.

Never Stop Nurturing: 6 Tips to Keep Your SaaS Customers Coming Back

Content4Demand

Companies that market software as a service (SaaS) can never rest when it comes to nurturing their existing customers. At renewal time, if you haven’t been helping customers get the most from your application, they’re not likely to renew. But it goes even beyond retention. In a mutually beneficial business relationship, your customers will grow with your business.

Visitor Queue Featured on Podcasts

Visitor Queue

As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on! Look forward to seeing you there. The Daily Grind Podcast Colin is a former professional […]. The post Visitor Queue Featured on Podcasts appeared first on Blog Visitor Queue

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Develop Searchable Content to Target Featured Snippets

Method and Metric

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search.

Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

How often do you reflect on the ways technology changes your life as a marketer? I’m not talking full-on paradigm shifts here. (“We We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. These changes don’t always alter your job in dramatic ways, but they eliminate the hassles and headaches.

How to Become a Guest-Contributor

BenchmarkONE

The beauty of thought leadership is that credibility and trust are at its core. You cannot just deem yourself a thought leader and expect others to consider you one as well. You have to create high-quality content that’s reliable and filled with helpful tips. What’s more, you have to do so consistently. .

4 Important Factors That Influence the Success of Healthtech Messaging

Launch Marketing

Healthcare has been going high-tech for some time—in 2014, clinical healthcare IT spending alone had already reached $15.6 billion , and was anticipated to increase by 42% by the end of 2019 (Communications for Research). The biggest expense for providers is Electronic Health Records (EHRs), clocking in at 62% of all clinical IT expenditures.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.