Wed.Jun 24, 2020

21 Traits of Poorly Designed Websites

Hinge Marketing

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve.

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How B2B companies can use interactive content


You probably know by now what interactive content is , and you may have even engaged with this type of content before. If you ever visited websites like Buzzfeed, you have seen quizzes and polls being used to increase engagement. And it has everything to do with what we will discuss in this article.

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How to Design an Efficient Social Media Approval Workflow


Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Maybe it’s happened to you.

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

100 Email Marketing Statistics: Ready Reference to Why Email is the King


Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King


Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future.

Webinar: Male Leadership in the New World of Work


As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

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8 Ways to Achieve Brand Trust and Win Loyal Customers


I have a question for you. How many brands do you use on average daily? You may not realize it but, if you really think about it, there are more than a dozen brands that are part of your daily routine. Take me, for example. When I wake up, I turn off the alarm on […]. Marketing

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

8 Things to Know Before You Start a Research Project

Content Marketing Institute

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned.

Evergreen Content: Producing Sustainable Results for Your Company’s Blog (Examples Included)


If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content. It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there.

Which Paid Media Channels Are Best for My Business [During a Crisis]?

SmartBug Media

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ?

The use of AI for retail players can be a decisive factor in their business recovery


30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, etc…) and a priority focused on commercial efficiency.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS.

YouTube SEO: How to rank YouTube videos fast in 2020


Jump ahead. What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. Don't forget: Always put your audience first. “Have you ever tried giving someone something they didn’t want?

Never Stop Nurturing: 6 Tips to Keep Your SaaS Customers Coming Back


Companies that market software as a service (SaaS) can never rest when it comes to nurturing their existing customers. At renewal time, if you haven’t been helping customers get the most from your application, they’re not likely to renew. But it goes even beyond retention.

Why you need to speed up your social media response time (and how)

Sprout Social

Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Behind the Brilliance: How Marketing Ops Delivers Insights to Every Member of the Revenue Team


For B2B, prioritization and productivity are essential to reaching targets. How do you help sellers exceed their prospecting goals and keep marketers focused on the highest potential accounts?

Visitor Queue Featured on Podcasts

Visitor Queue

As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on! Look forward to seeing you there.

Artificial Intelligence Will Change How You Do Marketing in 2021


How often do you reflect on the ways technology changes your life as a marketer? I’m not talking full-on paradigm shifts here. (“We We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you.

How to Become a Guest-Contributor


The beauty of thought leadership is that credibility and trust are at its core. You cannot just deem yourself a thought leader and expect others to consider you one as well. You have to create high-quality content that’s reliable and filled with helpful tips.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

4 Important Factors That Influence the Success of Healthtech Messaging

Launch Marketing

Healthcare has been going high-tech for some time—in 2014, clinical healthcare IT spending alone had already reached $15.6 billion , and was anticipated to increase by 42% by the end of 2019 (Communications for Research).

G2 Users Rank InsightSquared a Leader in Sales Analytics and Analytics Platforms


The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. We also were named a High Performer in the AI Sales Assistant category. .

Televerde Forms Televerde Foundation to Further Commitment to Empowering Incarcerated Women


Televerde Forms Televerde Foundation to Further Commitment to Empowering Incarcerated Women to Improve Their Lives Through Success in the Global Workforce. Foundation dedicated to delivering reentry and workforce development programs and.

Best practices for third-party data


As we approach the enforcement date for CCPA , marketers should be refocusing on data—or, more specifically, the right data—that is used in their digital advertising campaigns.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.