KoMarketing Associates
AUGUST 31, 2022
Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” . There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. .
Oktopost
AUGUST 31, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Marketing may have lost the discipline of focusing on their narrative: something that has anchored the brand in people’s hearts and minds and has kept it there.
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KoMarketing Associates
AUGUST 31, 2022
As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge.
33Across
AUGUST 31, 2022
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post Everything You Need to Know About Ads.txt Files appeared first on 33Across.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
AUGUST 31, 2022
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer
AUGUST 31, 2022
I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!). I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way.
Search Engine Journal
AUGUST 31, 2022
WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.
Sprout Social
AUGUST 31, 2022
Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.
Search Engine Journal
AUGUST 31, 2022
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
AUGUST 31, 2022
A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today.
Martech
AUGUST 31, 2022
Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules for social media.
Salesforce Marketing Cloud
AUGUST 31, 2022
Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. Values-based marketing is more crucial than ever as we near Year Three of the pandemic.
Martech
AUGUST 31, 2022
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together a statistical overview. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 31, 2022
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.
Hubspot
AUGUST 31, 2022
Whether working in sales or support, the best reps know how to be charismatic. When these team members walk into a meeting or join a call, they immediately put customers at ease with their conversational tone and genuine demeanor. While some people are naturally charismatic, instant likeability doesn’t come easily for everyone. For the reps who are on the more introverted side or maybe even new to a management role, rest assured that charisma is something that can be learned, according to a stud
Search Engine Journal
AUGUST 31, 2022
Get the keys to getting new prospects and distinguishing your brand in a cluttered market. The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.
TowerData
AUGUST 31, 2022
As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions , US retail spending will rise more than 3% this year, topping $1.26 trillion — with more than $235 billion going to eCommerce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
AUGUST 31, 2022
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The Future Of Google Shopping [Podcast] appeared first on Search Engine Journal.
Optinmonster
AUGUST 31, 2022
Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation? Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests.
Search Engine Journal
AUGUST 31, 2022
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) appeared first on Search Engine Journal.
Launch Marketing
AUGUST 31, 2022
Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As digital marketing channels become the primary focus for marketing efforts, email becomes a prominent focus for lead generation and lead nurturing. To excel in your email marketing, it is critical to master the foundations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Varicent
AUGUST 31, 2022
What differentiates outstanding businesses is their ability to maximize the value of their customer relationships over the entire customer lifecycle. This approach helps companies maximize profitability, increase market share, and invest more in their products and services.
BenchmarkONE
AUGUST 31, 2022
For small businesses, ranking in search results is a great way to get in front of an online audience and expand your reach. But that doesn’t mean you should no longer seek out local business for your storefront. . Small business owners and local businesses can benefit greatly from appearing in local searches. Optimizing your small business for local search allows your company to get more store visits, phone orders, bookings, and appointments.
GrowPowerful
AUGUST 31, 2022
Making the Case The adoption of Fractional leadership has been on the rise for years, particularly within finance (Fractional CFO), operations (Fractional COO), and HR (Fractional CHRO). But the demand for interim—or, fractional—sales and marketing models, which has recently become the driving factor behind growth and revenue for companies, is just now taking off.
EveryoneSocial
AUGUST 31, 2022
You wanted more choices, and EveryoneSocial’s got ’em! You can now add up to five different versions of share copy per network and up to five different images for each post. So when composing an EveryoneSocial post, you’ll be able to add up to five different written descriptions of that post. This text that prefaces the post is the “share copy,” as we call it.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Digital Marketer
AUGUST 31, 2022
How B2B Companies With Rapid Growth Reach Their Target Markets. The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest factor of efficient marketing, however, is your target market. If you’re not properly targeting your potential market, your sales pitches and marketing campaigns will likely make no impact.
Conversica
AUGUST 31, 2022
The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica. Even our own employees (known as Conversicans around the office) are a part of the community, sharing their thoughts as well.
HG Data
AUGUST 31, 2022
$13.5B CRM Applications Opportunity In this step-by-step video, Christian Arce, Sales Manager, describes how technology intelligence from HG Insights helped a client to uncover a CRM Applications opportunity worth $13.5B. Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions … The post HG Use Case: CRM Applications Opportunity appeared first on HG Insights.
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