markempa
MARCH 2, 2017
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have the aggregate experience of what they see, hear, and feel from us.
Marketing Insider Group
MARCH 2, 2017
Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business. Not only that, but […]. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group.
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Prospectr
MARCH 2, 2017
What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out these best practices to eliminate the stumbling and get there fast: 1.
Marketing Insider Group
MARCH 2, 2017
It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […]. The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
MARCH 2, 2017
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MARCH 2, 2017
In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons.
Biznology
MARCH 2, 2017
Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots of companies asking me for help solving their marketing problems with this new secret sauce. What I know is less how machine learning works, and more how to know that machine learning will help you with your marketing problem.
KoMarketing Associates
MARCH 2, 2017
New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. The “2017 Mobile Marketing Guide for CMOs” from YouAppi recently discovered that 74 percent of marketers expect to increase their investment in video for mobile marketing in 2017, while about 17 percent expect their investment to at least stay the same.
Contently
MARCH 2, 2017
I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
MARCH 2, 2017
Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your customers: 1.
Contently
MARCH 2, 2017
Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. It’s nice to get out of the office, trading my t-shirt and sneakers for blazers and dress shoes.
6sense
MARCH 2, 2017
Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. If you do a good job in the first seven seconds you might pull through a few more precious seconds or minutes of your prospect’s time. Fortunately, people want to hear stories. It’s human nature. Great stories move people.
SnapApp
MARCH 2, 2017
It’s events and awards season in marketing land and I can tell by my packed calendar – it seems like not a week goes by in the spring without a show where some of the big names in our space will be attending. We recently came back from a great event in Scottsdale – B2BMarketingExchange – where we had the chance to talk to lots of B2B marketers about the challenges and opportunities they see today.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 2, 2017
Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
Lead Liaison
MARCH 2, 2017
Everyone likes to be thanked, even those who you only know on a professional basis. Thanking someone is a way to show appreciation. When you send a thank you, people know that you appreciate the time, effort, and energy they put into something. Of course, it can be difficult to know who to thank and how to thank them. Once you understand the protocol, you will be able to show your appreciation to all of the right people.
chiefmartech
MARCH 2, 2017
This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war over Middle Earth. Great leaders through the years have found Middle Earth to be quite valuable, and often measure it in something called “TAM.” These leaders often sp
EveryoneSocial
MARCH 2, 2017
Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 million people. That’s an incredible number of people streaming content—including your brand’s content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
MARCH 2, 2017
This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You’re supposed to come up with a way to make this work. You want to give your boss the answers she wants, but you’re uncertain of how to handle the suggestion of ghostwriting.
Brandfolder
MARCH 2, 2017
“Make it more fun!” “It just feels like something’s missing.” “My daughter’s best friend’s sister doesn’t like that shade of blue.” Are you currently experiencing a slight twitch in your.
VisumCX
MARCH 2, 2017
The old adage is “the customer is always right.” This is true, if as a vendor, you fail to set the proper expectations for the customer. When vendors do not take the steps to set the proper expectations, they take a risk in that their customers then set their own expectations, which may be unrealistic. Not too long ago I spoke with a potential customer who told me that they wanted a strategy developed and program implemented in 60-days.
Akoonu
MARCH 2, 2017
We hear it all the time. Be buyer-centric. Talk to customers. Create “high quality” content. And at the same time, we’re tasked to meet content quotas, track results and make sure content leads to sales. Can the same piece of content be buyer-centric, trackable AND speak enough about the product to realistically attribute to revenue? The answer: sometimes.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
MARCH 2, 2017
University lecturer reveals tips for entering the industry
KoMarketing Associates
MARCH 2, 2017
When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content mark
The Freeman Company
MARCH 2, 2017
A strategic and creative analysis of the mega mobile event
SWZD
MARCH 2, 2017
Account-based marketing is all the rage within the B2B sector. Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget. But B2B marketing always requires quality content to succeed, and the ABM model magnifies this because your ABM account base is generally narrower than your overall market.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MARCH 2, 2017
If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
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