Fri.Sep 06, 2019

More Engagement, Better Connections, Higher Profits


Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? You’re not alone.

Why Flexibility is The Key to Success in Market Research

Martech Advisor

While our customer bases are getting more extensive, our operating hours longer, and our business focuses broader, it is imperative that companies adapt to keep customers happy, employees engaged, and the competition at bay.

What Not to Do with Lead Scoring

Modern Marketing

When I used to hear terms like “ lead scoring ,” I assumed it was something our sales team should be doing. What I didn’t realize was that lead scoring is something a digital marketer like myself should understand.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Innovation Security in the Age of Hacking


In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014.

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More Trending

73 Super Interesting Stats & Facts about Google [Infographic]

Single Grain

Google has come a long way from its humble beginnings when Larry Paige and Sergey Brin set up their company in a garage in 1997. More than two decades later, it has become one of the largest companies in the world, with an average annual revenue of over $100 billion.

Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)


Travel writing is one of the most coveted niches in all of writing — and unlike certain niches that lose their appeal after some real experience, the reality of travel writing can actually be even more alluring than the fantasy.

3 Reasons Why You Should Think Twice Before Renting a Trade Show’s Lead Retrieval System

Lead Liaison

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. .

The Weekly Wrap: Don’t Fear the Unsatisfying Ending

Content Marketing Institute

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What Is Behavioral Scoring In Account- Based Advertising, And Why Does It Matter?

Martech Advisor

The effect produced by account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure efficiency of person-based ads in our ABM strategy, shares, Dmitri Lisitski, Co-founder and CEO, Influ2. Let me tell you a story about Ocean and his friends.

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Imagine sitting down at your desk, opening up your laptop, and discovering a button you'd never seen before on your browser homepage.

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2020

Visitor Queue

As a B2B company, you have a major advantage by having access to loads of sales data from 2019. With this data, you can look at past trends, lead sources, and successful strategies to determine your lead gen plan of action for next year. Want to have a leg up on your competitors?

SEO’s: Ways to Prep For a Vacation


In any job, taking a vacation can be hard, but with SEOs, the idea of leaving and something going wrong can be a bit scary. Decisions have to be made — Do you want to be in complete control of everything while you are gone? Do you want to just check in quickly once a day?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Use Dynamic Creative Optimization Tactics for Performance Marketing

Martech Advisor

Dynamic creative optimization (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimization best practices to drive even better results for their performance-based marketing campaigns.

Retail Marketers Want What Email Offers


What’s a Retail Marketer to Do? Facebook has 185 million users every day and promises advertisers the ability to reach and finely target them with messages and then measure the results.

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The Top Sales Engagement Podcast Episodes August 2019


It was a Hot Podcast Summer!*. In between taking some well-deserved PTO and caring for our Dogs of Outreach , we released some informative, inspiring podcast episodes. Our guests this August shared their wisdom on hiring, forecasting, passionate selling and more.

The Ultimate Guide to Bulleted Lists in HTML Email


Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. .

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What is Upselling and How Can You Use it in Your Business?


If you’ve ever shopped on Amazon and noticed the suggestions for additional, complementary products, congratulations. You’ve been upsold. .

Delivering Episode 10: One Down, Two to Go


In this episode of Delivering, host Jason Rodriguez looks at Litmus Live London highlights, the changing email industry, and what we should all be focusing on in our work. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time.

Interview: Professor Mike McGuirk on How Brandwatch For Students is Used in His Classroom

Brandwatch Marketing



Kom hurtigt i gang med ABM

Integrated B2B

[DANISH LANGUAGE]. Klar til at gå over til account-based marketing? Her er 5 aspekter, som ikke må slå fejl! B2B-virksomheder står i øjeblikket over for den største drivkraft for forandring siden inbound marketing – omstillingen til account-based marketing (ABM).

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

A Look at the Impact of Tariffs on Retailers


The ongoing 'trade war' between the United States and China continues to cause concern in global markets. The recent announcement of additional tariff increases on Chinese imports -- the first of which went into effect on Sept. 1 with more planned to follow on Dec.

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Why DTC Brands Should Expand Their Social Playbook to Programmatic Display


If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs.

SEO Reputation Management: 8 Tactics to Manage Your Brand

Directive Agency

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page ( SERP ), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see?

The Best Design Docs on Netflix Right Now


Reading Time: 2 minutes. Netflix may not be the first place you look for a boost of creative fuel, but maybe it should be.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.