Fri.Sep 06, 2019

More Engagement, Better Connections, Higher Profits


Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? You’re not alone.

Why Flexibility is The Key to Success in Market Research

Martech Advisor

While our customer bases are getting more extensive, our operating hours longer, and our business focuses broader, it is imperative that companies adapt to keep customers happy, employees engaged, and the competition at bay.

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What Not to Do with Lead Scoring

Modern Marketing

When I used to hear terms like “ lead scoring ,” I assumed it was something our sales team should be doing. What I didn’t realize was that lead scoring is something a digital marketer like myself should understand.

5 Mistakes to Avoid with Your Employee Advocacy Program

Marketing Insider Group

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

More Trending

SEO’s: Ways to Prep For a Vacation


In any job, taking a vacation can be hard, but with SEOs, the idea of leaving and something going wrong can be a bit scary. Decisions have to be made — Do you want to be in complete control of everything while you are gone? Do you want to just check in quickly once a day?

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Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)


Travel writing is one of the most coveted niches in all of writing — and unlike certain niches that lose their appeal after some real experience, the reality of travel writing can actually be even more alluring than the fantasy.

The Weekly Wrap: Don’t Fear the Unsatisfying Ending

Content Marketing Institute

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference.

The Best Design Docs on Netflix Right Now


Reading Time: 2 minutes. Netflix may not be the first place you look for a boost of creative fuel, but maybe it should be.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Reasons Why You Should Think Twice Before Renting a Trade Show’s Lead Retrieval System

Lead Liaison

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. .

Retail Marketers Want What Email Offers


What’s a Retail Marketer to Do? Facebook has 185 million users every day and promises advertisers the ability to reach and finely target them with messages and then measure the results.

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The Ultimate Guide to Bulleted Lists in HTML Email


Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. .

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Imagine sitting down at your desk, opening up your laptop, and discovering a button you'd never seen before on your browser homepage.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Use Dynamic Creative Optimization Tactics for Performance Marketing

Martech Advisor

Dynamic creative optimization (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimization best practices to drive even better results for their performance-based marketing campaigns.

The Top Sales Engagement Podcast Episodes August 2019


It was a Hot Podcast Summer!*. In between taking some well-deserved PTO and caring for our Dogs of Outreach , we released some informative, inspiring podcast episodes. Our guests this August shared their wisdom on hiring, forecasting, passionate selling and more.

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2020

Visitor Queue

As a B2B company, you have a major advantage by having access to loads of sales data from 2019. With this data, you can look at past trends, lead sources, and successful strategies to determine your lead gen plan of action for next year. Want to have a leg up on your competitors?

Delivering Episode 10: One Down, Two to Go


In this episode of Delivering, host Jason Rodriguez looks at Litmus Live London highlights, the changing email industry, and what we should all be focusing on in our work. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What is Upselling and How Can You Use it in Your Business?


If you’ve ever shopped on Amazon and noticed the suggestions for additional, complementary products, congratulations. You’ve been upsold. .

Interview: Professor Mike McGuirk on How Brandwatch For Students is Used in His Classroom

Brandwatch Marketing



4 Effects: The Psychology Behind Intent Marketing


When looking for ways to improve your marketing strategies, psychological principles may not be your first stop. But there’s a surprising amount of relevancy to some foundational effects in the study of psychology. Here are four effects that are particularly pertinent: Mere Exposure Effect.

4 Essential Elements of a Powerful Sales Pitch


Digital marketing has given us the power to create more powerful sales pitches than ever before. Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Kom hurtigt i gang med ABM

Integrated B2B

[DANISH LANGUAGE]. Klar til at gå over til account-based marketing? Her er 5 aspekter, som ikke må slå fejl! B2B-virksomheder står i øjeblikket over for den største drivkraft for forandring siden inbound marketing – omstillingen til account-based marketing (ABM).

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A Look at the Impact of Tariffs on Retailers


The ongoing 'trade war' between the United States and China continues to cause concern in global markets. The recent announcement of additional tariff increases on Chinese imports -- the first of which went into effect on Sept. 1 with more planned to follow on Dec.

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Why DTC Brands Should Expand Their Social Playbook to Programmatic Display


If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs.

SEO Reputation Management: 8 Tactics to Manage Your Brand

Directive Agency

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page ( SERP ), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see?

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!