DemandBase

SEPTEMBER 6, 2019

Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? You’re not alone. These days, moving customers through the sales funnel with increased velocity and engagement can be a daunting task for marketers. Your job is to create a higher brand value, fill the customer pipeline, micro-target high-value prospects, personalize messaging, and provide relevant content to deepen cu

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Martech Advisor

SEPTEMBER 6, 2019

While our customer bases are getting more extensive, our operating hours longer, and our business focuses broader, it is imperative that companies adapt to keep customers happy, employees engaged, and the competition at bay. Savanta Americas CEO, Vin DeRobertis, talks about why flexibility is the key to success in the market industry. The business landscape, as we know, it is changing rapidly.

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Research Urgency Marketing Marketing Proposals Aggregators 78

Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

Guidelines 176

Guidelines Work Management Curation Social Media 176

KoMarketing Associates

SEPTEMBER 6, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content.

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Marketing Report B2B Marketing B2B Marketing Budget 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

SEPTEMBER 6, 2019

In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014. In the course of several announcements, they revealed that over three billion user accounts had been compromised including the real names, email addresses, dates of birth and telephone numbers of people around the world.

Work Management 132

Work Management PR Acquisitions Act-On 132

Search Engine Journal

SEPTEMBER 6, 2019

Learn how you can use content marketing to improve your PPC performance, and vice-versa. The post 5 Surprising Ways Great Content & PPC Can Help Each Other via @krisjonescom appeared first on Search Engine Journal.

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PPC Content Search Marketing Content Marketing 90

Martech Advisor

SEPTEMBER 6, 2019

Dynamic creative optimization (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimization best practices to drive even better results for their performance-based marketing campaigns. Here we'll explore what DCO offers and the best practices to implement, writes, Sven Lubek, Managing Director of WeQ.

Creativity 80

Creativity Marketing AI Optimization Tactics 80

SmartBug Media

SEPTEMBER 6, 2019

Imagine sitting down at your desk, opening up your laptop, and discovering a button you'd never seen before on your browser homepage. That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Now imagine this was in real time, allowing you to not only connect with these potential new clients but also reach out to them before your competitors even knew they existed.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Liveintent

SEPTEMBER 6, 2019

What’s a Retail Marketer to Do? Facebook has 185 million users every day and promises advertisers the ability to reach and finely target them with messages and then measure the results. But the platform’s growth is plateauing and its advertising costs are rising, even as its targeting capabilities are poised to decline. Facebook (which also owns Instagram and WhatsApp) earlier this year warned that it would let users opt out of data collection from other apps and websites, which in t

Email Marketing 75

Email Marketing Mobile Advertising Work Management Differentiation 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 6, 2019

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading → The post The Weekly Wrap: Don’t Fear the Unsatisfying Ending appeared first on Content Marketing Institute.

Content Marketing 75

Content Marketing Personalization Content Paid Search Agency 75

Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . While that may seem like the simplest and most convenient way to go, you might not realize how this path of least resistance could end up negatively impacting your ability to capture quality leads – and your bottom line. .

Lead Liaison 60

Lead Liaison Trade Show Sales Qualified Leads Lead Capture 60

Aberdeen

SEPTEMBER 6, 2019

When looking for ways to improve your marketing strategies, psychological principles may not be your first stop. But there’s a surprising amount of relevancy to some foundational effects in the study of psychology. Here are four effects that are particularly pertinent: Mere Exposure Effect. This effect is a straightforward one: the more you see something, the more you like it.

Intent 63

Intent Effectiveness Paid Search Agency Intent Data 63

Litmus

SEPTEMBER 6, 2019

Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.

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Tagging Class Verticals Order 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

SEPTEMBER 6, 2019

If you’ve ever shopped on Amazon and noticed the suggestions for additional, complementary products, congratulations. You’ve been upsold. . Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer an additional product, service, feature or upgrade. When it’s done right, upselling can dramatically improve your bottom line by increasing the size and profitability of each sale.

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Cross-Selling Business Amazon Order 58

Outreach

SEPTEMBER 6, 2019

It was a Hot Podcast Summer!*. In between taking some well-deserved PTO and caring for our Dogs of Outreach , we released some informative, inspiring podcast episodes. Our guests this August shared their wisdom on hiring, forecasting, passionate selling and more. You deserve a break too, so grab a chair (and a dog, if you have one) and catch up on the latest Sales Engagement Podcast episodes.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Thought Leadership Forecasting 56

33Across

SEPTEMBER 6, 2019

If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs. The post Why DTC Brands Should Expand Their Social Playbook to Programmatic Display appeared first on 33Across.

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Display Branding Brand Identity Facebook 48

Visitor Queue

SEPTEMBER 6, 2019

As a B2B company, you have a major advantage by having access to loads of sales data from 2019. With this data, you can look at past trends, lead sources, and successful strategies to determine your lead gen plan of action for next year. Want to have a leg up on your competitors? Then you’ll […]. The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2020 appeared first on Blog Visitor Queue.

Lead Generation 52

Lead Generation Advertising Channels B2B Marketing Generation 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sharpspring

SEPTEMBER 6, 2019

Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales pitch remain the same.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Ranking Lead Scoring 45

Stevens & Tate

SEPTEMBER 6, 2019

The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet solely through their smartphones.

Mobile Marketing 40

Mobile Marketing Tips Mobile Advertising SMS 40

Integrated B2B

SEPTEMBER 6, 2019

[DANISH LANGUAGE]. Klar til at gå over til account-based marketing? Her er 5 aspekter, som ikke må slå fejl! B2B-virksomheder står i øjeblikket over for den største drivkraft for forandring siden inbound marketing – omstillingen til account-based marketing (ABM). For dem, der ikke kender begrebet, er det overordnede princip bag ABM (for løst at citere reklameguruen David Ogilvy), at man ikke længere tæller de kunder, man når ud til, men i stedet når ud til de kunder, der tæller.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Marketing Qualified Leads 40

Directive Agency

SEPTEMBER 6, 2019

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page ( SERP ), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will find an advertisement for your brand in position 0 , your homepage as the first organic result, and several review websites that follow.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

SEPTEMBER 6, 2019

Prologue. For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Cortex

SEPTEMBER 6, 2019

We all want to be a market leader. Every company is looking for innovative ways to increase market share and mindshare in order to increase profits. The most successful business leaders always talk about their mentors--who’ve they’ve looked to for inspiration, motivation, and insights. The more successful people (and companies) you surround yourself with, the greater the chance you will succeed.

Paid Search Agency 40

Paid Search Agency Education Marketing Order 40

Brandwatch Marketing

SEPTEMBER 6, 2019

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ClearVoice

SEPTEMBER 6, 2019

Travel writing is one of the most coveted niches in all of writing — and unlike certain niches that lose their appeal after some real experience, the reality of travel writing can actually be even more alluring than the fantasy. From the influencers who #vanlife their way around the world looking impossibly fit, to the socialites who yacht around the Riviera and dash off a few hundred words for Vanity Fair, to the weathered “serious journalists” who do manly extreme adventure jaunts for manly br

Content 84

Content Work Management Budget Programs Paid Search Agency 84

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

SEPTEMBER 6, 2019

Google has come a long way from its humble beginnings when Larry Paige and Sergey Brin set up their company in a garage in 1997. More than two decades later, it has become one of the largest companies in the world, with an average annual revenue of over $100 billion. Google’s significant influence on the way we see and use the Internet is a true testament to how much it has grown over time.

Stats 98

Stats Marketing Analytics Tools Google Paid Search Agency 98

Martech Advisor

SEPTEMBER 6, 2019

The effect produced by account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure efficiency of person-based ads in our ABM strategy, shares, Dmitri Lisitski, Co-founder and CEO, Influ2. Let me tell you a story about Ocean and his friends. This is Ocean. You want Ocean to become your client. You showed Ocean an ad.

Lead Ranking 100

Lead Ranking Lead Scoring Account Based Marketing Advertisements 100

nDash

SEPTEMBER 6, 2019

I was lucky enough to be among the first nDash writers. Thrilled to be a part of something new, I gobbled up every piece of advice I could find. And, since both technology and the freelance marketplace have undergone such a huge transformation(s) since then, I still take in all the advice that’s offered. But sometimes I get cocky. After all, I’ve been doing this for a long time, and my pipeline is usually pretty full.

Ideal Customer Profiles 40

Ideal Customer Profiles Branding Brand Identity Profiling 40