Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

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Landing Pages Examples Service Product 187

ViewPoint

AUGUST 11, 2016

Shifting to Outcome-based Accountability and Revenue Metrics. While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey.

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Cost per Lead Sales Qualified Leads Lead Generation Cost 166

Influitive

AUGUST 11, 2016

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of.

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Advertising Benchmark Studies Paid Search Agency Marketing 150

KoMarketing Associates

AUGUST 11, 2016

If you’ve been paying attention over the past month, you may have observed a few zombie like groups of millennial youths blindly crossing the street, cell phone in hand, virtually oblivious to their surroundings. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go! Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. A recent MarketingLand.com article, “ 5 CMOs Who Are Turning To LinkedIn ,” shows how CMOs at Xerox, Lithium, Wiley, XOJet and G2 Crowd are focused on brand awareness an

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Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 115

Contently

AUGUST 11, 2016

I’ll never forget the day of the royal engagement. I’d just stepped into work at a parenting site when news broke that Prince William had asked his longtime girlfriend, Kate Middleton, for her hand in marriage. Pandemonium broke out. We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google.

Webinar Metrics 65

Webinar Metrics SEO Content Keywords 65

Vidyard

AUGUST 11, 2016

Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. You need to be using both YouTube and your own website as part of your video strategy, but there is definitely a difference in what each channel means to your business.

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Youtube Video Marketing Marketing Websites Top of Funnel 61

JotForm

AUGUST 11, 2016

Many of our users have figured out how easy it is to collect leads with JotForm, and in turn make it a powerful marketing tool that anyone in your marketing and sales department can learn. The leads captured from your JotForm lead generation form will automatically and seamlessly populate into.

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CRM Lead Capture User-Generated Content Lead Generation 54

Hinge Marketing

AUGUST 11, 2016

Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears.

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Promotion Marketing Websites B2B Thought Leadership Work Management 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

TaylorMadeIn KEW

AUGUST 11, 2016

Back in August 2014, I took almost the entire month off for my summer holiday. At the time I had been blogging and actively using social media for about a year and I really wrestled with how much social media activity I should engage in during my holidays, or if I should do any at all. I’ve always been concerned about work/life balance and establishing appropriate parameters for myself in relation to my work.

Social Media 48

Social Media Opinions Media Communities 48

SWZD

AUGUST 11, 2016

How can you keep your old content fresh so you can attract new leads? Learn five ways here. Today, everyone has B2B content to use; in fact, there is so much content out there that you might feel overwhelmed with the many options you have to use. Not to mention that content can have a short shelf-life if you focus on trending topics. So how can you repurpose what you already have?

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B2B Content Trends Leads 48

Content Standard

AUGUST 11, 2016

Feared by brands and publishers alike, online trolls (described by Psychology Today as people who “[come] into a discussion and posts comments designed to upset or disrupt the conversation,”)have the power to hijack social conversations, fuel negativity, and derail even the most well-intentioned marketing campaigns. While conventional social media management wisdom advises “don’t feed the trolls,” brands and publishers are becoming more sophisticated in their approa

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Social Media Media Correlation Internet Marketing 47

Hubspot

AUGUST 11, 2016

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

Ad Building 44

Ad Building Thought Leadership Work Management PR 44

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

AUGUST 11, 2016

By now you’ve probably read about [Bynder’s 22 mil Series A round]([link] — or maybe you haven’t, because unless you’re in the DAM space, this probably isn’t earth shattering stuff.

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Hubspot

AUGUST 11, 2016

When I made my start in the working world, I believed a terrible lie about my inbox. I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers -- even if that meant dropping whatever important task I was supposed to be doing. Thankfully, this competitive spirit around my inbox didn't last long.

Product 40

Product Template Course Studies 40

Webinato

AUGUST 11, 2016

BREAKING NEWS: Read Our Announcement of The New Upcoming Webinato Platform. Webinato’s modular architecture to support high quality webinars has evolved and improved since our early days in 2004. We do not confine our platform to any specific technology, as programming languages and systems come and go over time. The hundreds of complex components that make up the Webinato system use a number of different technologies under the hood and our policy has always been to use the best tool ava

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Bundling Webinar Metrics High Quality Lead Automation 40

DivvyHQ

AUGUST 11, 2016

Since we launched in 2011, the DivvyHQ team has been committed to building the best content planning and collaboration tool on the market. Every day we are innovating and evolving our platform to meet the growing needs of our customers, and I’d like to take this opportunity to officially announce that DivvyHQ 3.0 is coming…and it’s going to be EPIC !

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Planning Design Tools Process 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

AUGUST 11, 2016

LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions. BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. This unprecedented partnership is bringing together a powerhouse group of companies to help marketers better understand the Account-Based Marketing software landscape and select best-in-class tools across complementary categories.

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Account Based Marketing Work Management Marketing Management ABM 40

MLT Creative

AUGUST 11, 2016

The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for […]. The post Inbound 2016: Everything You Need To Know appeared first on MLT Creative.

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Conference Hubspot Creativity Inbound Marketing 40

LeanData

AUGUST 11, 2016

LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions. BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. This unprecedented partnership is bringing together a powerhouse group of companies to help marketers better understand the Account-Based Marketing software landscape and select best-in-class tools across complementary categories.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

Akoonu

AUGUST 11, 2016

In honor of summer, vacations and that most sublime of summer drinks, the Margarita ( an excellent recipe can be found here ), we give you the perfect Messaging recipe:

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Positioning Brand Identity Branding 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

AUGUST 11, 2016

LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions. BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. This unprecedented partnership is bringing together a powerhouse group of companies to help marketers better understand the Account-Based Marketing software landscape and select best-in-class tools across complementary categories.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

Hubspot

AUGUST 11, 2016

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts. The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of a reshoot, at agency expense, hung ever so ominously in the air.

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Advertising Agencies Paid Search Agency Ad Agencies Television marketing 38

Marketing Insider Group

AUGUST 11, 2016

According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. Whether it’s adding a choose-your-own-adventure style […].

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Video Marketing Marketing & Strategy Content Interactive Marketing 116

Adobe Experience Cloud Blog

AUGUST 11, 2016

Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers). But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email mark

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Email Marketing Campaigns Opt-out Sample 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Contently

AUGUST 11, 2016

For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. In fact, at this year’s Code Conference, he said there’s about a “ one in a billion ” chance of us not living in a simulation. He’s not alone in thinking so. Elizabeth Spiers, a veteran of the publishing world and the founding editor of Gawker, announced a new venture on July 1 that will work inside—and report on—this increasingly muddled boundary between the real and the

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Brand Identity Branding Advertising Mediums Content 72

Hubspot

AUGUST 11, 2016

While no two organizations are created equal, the motivations behind joining one often are. By understanding what draws new members in — and just as important — what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Take a look at this infographic from abila's Member Engagement Study , to see what universal truths members share across organizations.

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Allocation Stats Acquisitions Inbound Marketing 38