Thu.Oct 29, 2020

7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

SendX

Will you seize the opportunity and start planning email marketing campaigns like an expert? If your answer is yes, you will be able to help your business thrive in the long run. Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results.

How to choose the best typography for your blog

RockContent

If you still don’t know how to choose the right typography for your blog, you’ve come to the right place. Typography is the creation and application process to add styles, formats, and visual combinations of words. Choosing the best typography helps you to add more homogeneity, legibility, readability, and harmony to content pieces. Increasing blog visibility requires the best browsing experience for the user, and that involves the ability to read what is being transmitted well.

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Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Settle Smarter Season 1, Ep. 18 with Jen McClure

Biznology

This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

A basic guide to WordPress file and directory structure

RockContent

Your WordPress file and directory structure is essential to getting your website working. Just as your computer needs the right files in the correct places for your programs and features to perform, your site requires the right structure to work as intended. However, are you familiar with how this structure is supposed to be organized and how to use it effectively? WordPress is the most popular content management system in the world.

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How to Plan Your Social Media Strategy for Better Engagement

RockContent

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. They don’t need to follow any guidelines since the point is to share daily things without worrying too much. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. After all, you’re speaking directly with customers.

How to Create Engaging Video Content for Social Media

Oktopost

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers.

Consultants Collective Profiles: Douglas Spencer

Biznology

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. This month we’re pleased to feature Douglas Spencer.

Marketo Engage consultation, measurable impact at CFA Institute

Fathom

background: Marketo Engage consultation for a global leader in investment management. CFA Institute is the world’s largest association for investment management professionals.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Quadrotech Achieved Radical Transformation with ABM

Triblio

During this week’s virtual B2BSMX event, Nigel Williams , CMO at Quadrotech presented the session, “ABM: Get Radical but Stay Practical.” In it, he explained how he successfully shifted Quadrotech to an account-based approach and the steps he took to execute the transition effectively.

How to Lock Content in WordPress for Premium Subscribers

Optinmonster

Do you want to lock content in WordPress to grow your subscribers? By adding a content locker to your best content, you can skyrocket your email list. Using a content gating plugin is the easiest way to add content lockers to your WordPress site without any code.

5 ways retailers are using AI to improve conversions

ClickZ

30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types of ecommerce frauds. Smart data analytics and AI based systems can be used to analyze what a legit customer behavior looks like including false declines.

A New Plan A: Jay Acunzo’s 3-Step Success Framework

Content4Demand

As a content strategist, a lot of my conversations with clients and prospects are rooted in best practices. But in the current climate, where things feel everything but normal , Jay Acunzo believes we have to throw the best practices out the window and come up with a new “Plan A.”

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Compassionate Businesses Build Passionate Customers

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. This week was B2B Sales and Marketing Exchange. This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. The address covered two things: getting lost in the mire of metrics and marketing with compassion. I found this second point to be the most inspired.

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3 Critical Factors for an Intelligent ABM Strategy: Scale, Quality and Diversity

SWZD

ABM strategy is built around the optimal management of buyer intent. Unfortunately, ABM ROI and performance outcomes often forced marketers to question the adequacy and quality of the intent data feeding those programs. Blogs

Audience Research Led to Tattoo-Worthy Content Marketing

Content Marketing Institute

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute. Company News

How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Marketing Strategy 101

Sharpspring

Say goodbye to traditional marketing methods. Antiquated and disruptive tactics begging for attention are being made obsolete by effective content marketing. And it all starts with a solid content marketing strategy. What Is Content Marketing?

How to Perform a Comprehensive Content Marketing Audit

DivvyHQ

Much like how companies regularly audit their financial assets to gauge financial health, you should also audit your existing content to understand whether your content assets are paying dividends or have become liabilities (no longer relevant, inaccuracies, etc.). Here's a guide to help you through a content marketing audit.

HubSpot Like a Pro: Our Top HubSpot Training Recommendations

Lake One

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too.

Content Usefulness: A Starter Guide

Content Science Review

Use this starter guide to learn how to begin improving content usefulness. Article

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What is local SEO and how to improve your local ranking

Sprout Social

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. So if a business doesn’t rank in local search results, it could be missing out on valuable traffic and customers.

20 Online Community Examples That Will Inspire You

Higher Logic

The post 20 Online Community Examples That Will Inspire You appeared first on Higher Logic. Does community feel like an abstract concept? Dig into these 20 online community examples to understand different use cases and benefits of building a branded community. The post 20 Online Community Examples That Will Inspire You appeared first on Higher Logic. Uncategorized Community Strategy Customer Stories

4 Creative Ways to Use Your CRM to Skyrocket Customer Satisfaction

BenchmarkONE

You probably already know marketing automation can help your team save time , improve efficiency, and streamline operations. But you may not realize just how valuable a CRM can be for your entire company. When used effectively, it can help develop relationships, solidify connections, and generate new business opportunities that can lead to tons of growth. In addition to automating routine tasks, there are virtually limitless ways you can leverage your CRM for customization and nurturing.

From Intern to an Integral Team Member: Pouria Nastaean

Lake One

This name and face might not be new to some of you, but this latest development should be. Pouria Nastaean , Lake One’s first-ever intern, has joined the Lake One team as an employee! Meet our new Digital Marketing Associate.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.