SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? If your answer is yes, you will be able to help your business thrive in the long run. Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results.

Email Campaigns 174

Email Campaigns Email Marketing Work Management Campaigns 174

Biznology

OCTOBER 29, 2020

This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of the National Association of Corporate Directors, Jen is currently on the board of KQED and on the advisory boards of How Women Lead, How Women Give, and Miracle Messages.

Public Relations 194

Public Relations Enterprise Management Consulting Social Media 194

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

The Daily Egg

OCTOBER 29, 2020

Adding new members to your team can feel like both a blessing and a curse. On one side of the coin, your business is growing and making enough money to justify hiring more people. And on the other side, more employees means more complex HR systems, additional administrative tasks, and higher risks. Thankfully, professional employer […]. The post Best PEO Companies appeared first on The Daily Egg.

Paid Search Agency 110

Paid Search Agency Companies Best Practices Ads 110

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. In this podcast episode of Radically Transparent, Jennifer Gutman , Director of Social Strategy at Oktopost hosts Sivan Felder , co-founder and CMO of TwoHeads a video marketing firm, to share her unfiltered insights into the challenges of video production, the psychology of video and actionable tips to create high q

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

ConvertKit

OCTOBER 29, 2020

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a dietitian used ConvertKit Commerce to sell their webinar masterclass. The creator: Lacey Dunn, MS, RD is a functional medicine dietitian who helps women to reclaim their health and become the boss of their own bodies.

Webinar Metrics 102

Webinar Metrics Software Practices Buy 102

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Research 103

Research Content Marketing Content Distribution 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Heinz Marketing

OCTOBER 29, 2020

By Win Salyards , Marketing Coordinator at Heinz Marketing. This week was B2B Sales and Marketing Exchange. This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. The address covered two things: getting lost in the mire of metrics and marketing with compassion.

Ad Building 104

Ad Building Peer-to-peer Business Communities 104

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe*. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can

Segmentation 99

Segmentation Positioning Planning Psychographics 99

DivvyHQ

OCTOBER 29, 2020

Much like how companies regularly audit their financial assets to gauge financial health, you should also audit your existing content to understand whether your content assets are paying dividends or have become liabilities (no longer relevant, inaccuracies, etc.). Here's a guide to help you through a content marketing audit.

Content Marketing 96

Content Marketing Content Paid Search Agency Marketing & Strategy 96

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Social Media

BenchmarkONE

OCTOBER 29, 2020

You probably already know marketing automation can help your team save time , improve efficiency, and streamline operations. But you may not realize just how valuable a CRM can be for your entire company. When used effectively, it can help develop relationships, solidify connections, and generate new business opportunities that can lead to tons of growth.

Customer Satisfaction 81

Customer Satisfaction CRM Creativity Budget Programs 81

SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Smarte

OCTOBER 29, 2020

A sales manager’s job is one of the most stressful jobs out there. In this article, we’ll look into the data challenges a sales manager faces on a daily basis, and reveal how implementing customer data and business intelligence platforms can relieve the burden on them. Challenge #1 – Poor hiring and Retention Recruiting sales […]. The post Top 4 Data Challenges of a Sales Manager appeared first on SMARTe Inc.

Business 74

Business CRM B2B Marketing B2B 74

SWZD

OCTOBER 29, 2020

ABM strategy is built around the optimal management of buyer intent. Unfortunately, ABM ROI and performance outcomes often forced marketers to question the adequacy and quality of the intent data feeding those programs.

Account Based Marketing 62

Account Based Marketing ABM Buyer Intent Marketing & Strategy 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

OCTOBER 29, 2020

We’re excited to announce a new and improved feature in our Talent Network. Starting today, your work will be indexed and ranked by our enhanced search feature. It’s like SEO for your CV Portfolio ! Regardless if you categorize, tag, or sort your content pieces, they will automatically be ranked and indexed based on keyword strength. That means a higher chance of being matched with customers based on the quality and volume of your past published work. .

SEO 70

SEO Sample Custom Publishing Keywords 70

Content4Demand

OCTOBER 29, 2020

As a content strategist, a lot of my conversations with clients and prospects are rooted in best practices. But in the current climate, where things feel everything but normal , Jay Acunzo believes we have to throw the best practices out the window and come up with a new “Plan A.” During the B2B Sales & Marketing Exchange online experience, Acunzo provided a wealth of inspiring examples and a practical framework to help us get off the “spinning wheel” of work driven by experts, influencers a

Planning 54

Planning Advertising Benchmark Communities Practices 54

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. It includes software how-tos, plus tips and strategies to take your skills to the next level. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 53

Hubspot CMS Development Training Work Management 53

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment. We placed many of the technologies in the invest and maintain quadrants — including chatbots and virtual assistants, customer data platforms (CDPs), marketing event management […].

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Lake One

OCTOBER 29, 2020

This name and face might not be new to some of you, but this latest development should be. Pouria Nastaean , Lake One’s first-ever intern, has joined the Lake One team as an employee! Meet our new Digital Marketing Associate. “They say you are the average of the people you spend the most time with. I’m glad to be surrounded by such a knowledgeable and goal-oriented team that has supported me through the start of my journey as an intern and into transition to an employee,”

Startups 52

Startups Work Management Small Business Marketing Paid Search Agency 52

FMG Suite

OCTOBER 29, 2020

2020 is shaping up to be a wild election year! Understandably, many financial professionals are concerned about how to prepare for any outcome, and how to help their clients prepare as well. After all, 80% of investors say the economy is their top issue this election and 45% of clients may want to change to their investments depending on who wins the presidency ( Hartford Funds survey ).

Opinions 52

Opinions Webinar Metrics Customer Surveys Video Marketing 52

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. It includes software how-tos, plus tips and strategies to take your skills to the next level. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Blue Flame Thinking

OCTOBER 29, 2020

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team shared their thoughts during a company roundtable about how the COVID-19 pandemic is transforming holiday marketing campaigns for brands in 2020. We’re sharing an excerpt here to continue this important conversation.

Paid Search Agency 52

Paid Search Agency Opt-out Opt-in Small Business Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment. We placed many of the technologies in the invest and maintain quadrants — including chatbots and virtual assistants, customer data platforms (CDPs), marketing event management […].

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

Content Science Review

OCTOBER 29, 2020

Use this starter guide to learn how to begin improving content usefulness.

Content 78

Content 78