Marketing Insider Group

JUNE 14, 2017

Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn. When the marketer, whether it is you or another agency, loses the passion for […]. The post Lazy Content Marketing Does Not Inspire the Masses appeared first on Marketing Insider Group.

Content Marketing 209

Content Marketing Advertising Agencies Paid Search Agency Content 209

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127

Marketing Insider Group

JUNE 14, 2017

The world of marketing management and execution is evolving quickly. One trend that’s becoming more and more prominent across the professional world is the increase of non-traditional work. Marketers are no strangers to unconventional work arrangements. Our field has been full of agency partners, contract staffing, freelancers, and more for decades now.

Consulting 196

Consulting Advertising Agencies Paid Search Agency Work Management 196

Biznology

JUNE 14, 2017

We’ve seen data recently– reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. That seems unlikely. Instead, I think it’s a result of how easy it is to pop into and out of various digital channels.

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JUNE 14, 2017

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.

Trust Marketing 137

Trust Marketing Paid Search Agency Purchase Research 137

Contently

JUNE 14, 2017

Near the top of the homepage on Wells Fargo’s website, there’s a box that reads: “Working hard to earn your trust.” That trust has been put to the test over the last year, after news broke that thousands of employees had opened millions of unauthorized account, forcing customers to pay illegitimate fees. Since then, Wells Fargo has been on the rebound, focusing on using technology to shape its customer service.

CMO 109

CMO Marketing AI Video Marketing Trust Marketing 109

Convince & Convert

JUNE 14, 2017

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.

Consulting 96

Consulting Trust Marketing Social Media Paid Search Agency 96

Engagio

JUNE 14, 2017

Making the shift from a traditional demand gen strategy to an Account Based Marketing strategy doesn’t happen overnight. After all, ABM means different things to different companies. What works for Engagio may not work for you. However, there are foundational pieces that everyone needs if they want to see success, no matter where you are on the maturity spectrum.

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96

Hubspot

JUNE 14, 2017

Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “ crisis. ” Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.

Work Management 98

Work Management Transparency Hubspot Lead Scoring 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

JUNE 14, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content. The post How to Apply a B2B Buyer Persona to Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

Buyer Personas 81

Buyer Personas B2B Marketing Marketing Strategy Marketing & Strategy 81

KEO Marketing

JUNE 14, 2017

ABM, or account based marketing , and key account marketing are terms for similar marketing and sales outreach efforts. Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. However, ABM takes key account marketing to a new level and incorporates additional digital distribution and tracking capabilities. ABM and key account marketing were given these names because this strategy involves targeting the key stakeholders in high-value organizations with pe

Account Based Marketing 78

Account Based Marketing ABM Sales Qualified Leads Planning 78

Vidyard

JUNE 14, 2017

For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction? Most would agree not. That’s because, with each of these forms, something of the message is lost.

Peer-to-peer 64

Peer-to-peer Video Marketing Webinar Metrics SMS 64

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Video Transcription. Hi, I’m Lee Frederiksen. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing In Real Life

JUNE 14, 2017

Visitors bureaus and destinations invest huge amounts of money to get visitors to spend their precious little vacation time at their attractions. Yet they often overlook or fail to understand it’s the little interactions with front line employees that make people smile, return, and tell their friends and family to visit, too. Here's what one employee did for our family at Niagara Falls, New York.

Spending 49

Spending Marketing Business 49

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Bear in mind this is more than a one-time pitch; you need to build your story across multiple channels amidst today’s rapidly-evolving marketing landscape.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Sharpspring

JUNE 14, 2017

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Ascend2.

Marketing Automation Services 46

Marketing Automation Services Marketing Automation Automation Paid Search Agency 46

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. (pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bound360

JUNE 14, 2017

Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about them. An ideal customer profile (ICP) has to include more than just company and industry. People are motivated by more than where they work. What if you could know the job role and the intent of your web audience? It is an exceptionally challenging task to identify and profile your audience to drive targeted messaging when over 95% of your web audience remains anonymous

Ideal Customer Profiles 40

Ideal Customer Profiles Bombora Buyer Personas Sample 40

Hubspot

JUNE 14, 2017

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers -- and insisted I wear them to gym class. Believing -- maybe rightfully -- that my reputation hinged on having cool footwear, I convinced my mom to buy a second pair as a gift for my friend Kelly's birthday.

Work Management 77

Work Management Hubspot Advertising Agencies Marketing Management 77

Bound360

JUNE 14, 2017

Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about them. An ideal customer profile (ICP) has to include more than just company and industry. People are motivated by more than where they work. What if you could know the job role and the intent of your web audience? It is an exceptionally challenging task to identify and profile your audience to drive targeted messaging when over 95% of your web audience remains anonymous

Ideal Customer Profiles 40

Ideal Customer Profiles Bombora Buyer Personas Sample 40

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and influencers are spreading the good news about it, it’s not that easy for companies to make the switch from mass or segmented marketing to account-based marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

JUNE 14, 2017

. You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. .

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and influencers are spreading the good news about it, it’s not that easy for companies to make the switch from mass or segmented marketing to account-based marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

Goolara

JUNE 14, 2017

Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. Predicting the future is always a tricky matter, and things you feel so sure about can turn out to be so wrong.

Phishing 49

Phishing CAN-SPAM Email Marketing Telemarketing 49

Convince & Convert

JUNE 14, 2017

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency.

Social Media 165

Social Media Ad Frequency Media SEM 165

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

JUNE 14, 2017

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency.

Social Media 111

Social Media Ad Frequency Media SEM 111