Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbaliz

Brand Identity 301

Brand Identity Branding Ideal Customer Profiles Word of Mouth 301

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

Spending 260

Spending Work Management B2B Marketing Management 260

Zoominfo

JANUARY 28, 2021

As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Content Marketing Institute

JANUARY 28, 2021

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

Video Marketing 145

Video Marketing Generation Leads Lead 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

SEMrush

JANUARY 28, 2021

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation. We‘ll even give you some tools that can help you with your research, so you can find semantically related keywords.

Keywords 141

Keywords SEO Research Tools 141

Search Engine Journal

JANUARY 28, 2021

There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose. The post Should You Publish Content on a Company Blog or Medium.com? via @martinibuster appeared first on Search Engine Journal.

Paid Search Agency 114

Paid Search Agency Companies Advertising Mediums Content 114

SEMrush

JANUARY 28, 2021

You can spend a little bit of time doing local keyword research and get some top-level information rather quickly, or you can go deep and get just about everything you can think of for a full-fledged strategy. In this post, I‘ll help you develop a local SEO keyword research guide to set you up for future success.

Keywords 127

Keywords Research SEO Spending 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

MarketMuse

JANUARY 28, 2021

A lively discussion about taking control of your brand SERP. Learn to Improve your brand’s digital ecosystem and take control of your SERP. The post How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights) appeared first on MarketMuse.

SERP 100

SERP Webinar Metrics Optimization Brand Identity 100

ClearVoice

JANUARY 28, 2021

To effectively create a brand marketing strategy , you can’t focus all efforts on one silo. After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Optinmonster

JANUARY 28, 2021

Are you looking for a lead generation tool for your eCommerce store but can’t decide between OptinMonster and Privy? If you run an online business, you know how important it is to grow your email list with high-quality leads. And while you’ve had that sidebar optin form sitting on your site for a while, you may be considering a more strategic approach.

Lead Generation 98

Lead Generation Generation Leads Lead 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sharpspring

JANUARY 28, 2021

When it comes to marketing, it’s not enough to churn out content and hope for the best. You need to be able to offer relevant, personalized content that your audiences want to engage with. To do that, however, you need to be able to collect data about your prospects — not just their contact information, but also their behaviors as they engage with your brand.

Marketing Automation Services 92

Marketing Automation Services Work Management Marketing Management CRM 92

Direct Response Coach

JANUARY 28, 2021

The post A High-Wire Act for Today’s Marketers appeared first on McCarthy and King Marketing.

Act-On 100

Act-On Marketing Content Marketing Content 100

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Direct Response Coach

JANUARY 28, 2021

The post A High-Wire Act for Today’s Marketers appeared first on McCarthy and King Marketing.

Act-On 100

Act-On Marketing Content Marketing Content 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Emplifi

JANUARY 28, 2021

How biopharma brands recognized the power of social media and reached record-breaking levels of engagement in 2020, and what that means for 2021.

Social Media 96

Social Media Media Brand Identity Branding 96

DivvyHQ

JANUARY 28, 2021

Ever wonder why James Bond always comes out on top? He has a team behind him who gathers intel on the bad guys, and gives him the tools to beat them at every turn. What's stopping your content marketing team from doing this to your competitors? Here's some guidance to help you identify their gaps and weaknesses.

Analysis 85

Analysis Content Marketing Content Marketing & Strategy 85

The Daily Egg

JANUARY 28, 2021

Jira is one of the most powerful project management tools on the market today. It’s trusted by 65,000+ organizations worldwide, including innovative leaders like Cisco, Square, Spotify, eBay, and Airbnb. In addition to project management, Jira is also known for its bug tracking functionality. That’s one of the many reasons why this tool is popular […].

Trust Marketing 85

Trust Marketing Tools Organization Marketing 85

SWZD

JANUARY 28, 2021

In this video meetup with Cisco, we discuss current challenges, changes to how businesses approach security, and implications for tech marketers looking to connect with IT buyers in today’s evolving environment.

Business 71

Business Video Marketing Resources Webinar Metrics 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Science Review

JANUARY 28, 2021

Get easy-to-follow steps to start building your content operation.

Ad Building 111

Ad Building Content 111

SWZD

JANUARY 28, 2021

B2B buyers are more informed now than ever before, and in today’s age of information overload, guiding prospects through the sales funnel is a delicate dance. For prospects, receiving a.

Top of Funnel 62

Top of Funnel B2B Sales B2B Demand Generation 62

Stevens & Tate

JANUARY 28, 2021

Inbound marketing consistently helps organizations generate qualified leads. But if your company cannot convert these leads into customers, the leads you generated will go to waste. This can be frustrating, so here are some strategies you should add to marketing plan to convert your leads into sales: 1. Define your qualified lead. Develop criteria for what you consider a qualified lead.

Sales Qualified Leads 64

Sales Qualified Leads Marketing Qualified Leads Lead Ranking High Quality Lead 64

Computer Market Research

JANUARY 28, 2021

As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the B2B world, and you must make your business – and yourself – desirable to any potential channel partners. You can start by creating a bomb.com value proposition to present to your potential channel partner.

Marketing Management 60

Marketing Management Multi-Channel B2B Advertising Agencies 60

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Moz

JANUARY 28, 2021

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of

Case Studies 61

Case Studies Lead Scoring Lead Ranking Studies 61

BuzzSumo

JANUARY 28, 2021

PR 132

PR 132

Blue Flame Thinking

JANUARY 28, 2021

The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, what comes next? It doesn’t matter how large or small the client is or what industry they’re in, the beginning of an engagement sets the tone for the rest of the relationship.

Ad Agencies 52

Ad Agencies Tips Opinions Creativity 52