Fri.Nov 17, 2023

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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year.

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The Long-Game: Connecting B2B Brand to B2B Revenue

Drew Neisser

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

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What is a Custom Unsubscription Page for an Email Campaign?


Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.

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Digital Marketing Tactics You May Have Forgotten

Navigate the Channel

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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6 Best Grammarly Alternatives for 2024 [Hands-on Review]

Single Grain

If you’re reading this, I’m pretty sure you know all about the useful features of Grammarly. From spelling and grammar checks to more advanced features like plagiarism detection and tone suggestions. While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. In this post, I’m going to present to you the 6 best Grammarly alternatives that you’ll want to check out once you’re done reading this guide.

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10 Secrets To a Successful Sales Meeting Agenda

Salesforce Marketing Cloud

Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Make the time together count by developing the right sales meeting agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email.

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How to talk to consumers about climate change


Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni

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How Will You Spend Your Four Thousand Weeks?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing When “Four Thousand Weeks – Time Management for Mortals” by Oliver Burkeman came up as my Book Club assignment this month, I had mixed feelings. I’d heard of it, and have heard rave reviews, but honestly I wasn’t excited to read another productivity book. It’s not that productivity books are bad.

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Unifying the C-suite: A roadmap for CMO-CTO partnerships


Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of numerous findings included in newly-published report data.

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Is OpenAI’s Custom GPT the Next Frontier?

Content Marketing Institute

What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.

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eMarketer: Programmatic Advertising Trends Q4 2023


eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across.

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5 Ways to Get Your Sales Team Using PR Content

Champion Communications

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research. And yet, somewhat surprisingly, the same piece of research found that 43% of business development teams do not see or use editorial content for sales enablement.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Multi-channel, cross-channel, and omni-channel? Which is right and when to use it


The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters. Firstly, why is cross-channel advertising so important? In modern advertising there is an abundance of programmatic platforms available for audiences to choose from.

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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce Marketing Cloud

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?

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Seismic and Microsoft Copilot for Sales Integration: Enabling productivity where sellers work


This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation. Seismic is honored to be recognized during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and our partnership with Microsoft Copilot for Sales.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce Marketing Cloud

Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it. What is ecommerce? It’s the online activities that bring such goods to your door.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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Building Your Revenue Systems Landscape for Operational Efficiency

SmartBug Media

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. But too often, organizations add new tech without considering the long-term implications, overloading the business with tools that don’t work for their needs. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations.

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Building a Data-Driven Culture [Webinar Review]

Full Circle Insights

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Many marketers don’t consider themselves “numbers people” (this marketer included), but like it or not, it’s a big part of the job. We’re expected to prove the value of our campaigns and strategies and we simply can’t do that without understanding data.

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Huptech Web—Silver Sponsors Of WordCamp Ahm?dabad 2023

Huptech Web

In this upcoming WordCamp Ahmеdabad 2023, we’re proud to announce that we’ve taken on thе rolе of Silver Sponsors for this event. Bеing sponsors allows us to support furthеr and contribute to the WordPress community. But What Are WordCamps? WordCamps arе friendly mееt-ups organized by local communities for pеoplе who use or arе intеrеstеd in WordPrеss.

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How to Make Money on Shopify (13 Proven Methods!)


Are you looking for new ways to expand your revenue? If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Every year, thousands of eCommerce stores are launched globally. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Reasons to Consider Drupal As Your CMS


In today’s world, if you own a business, you have a website. It is a way to showcase your products and services, but it also serves as a first impression to new users. It is important you put your best foot forward. The first step is determining the right CMS for your business. Drupal has emerged as one of the most popular CMS platforms in the world, allowing users to create compelling and dynamic websites.

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Creating an Effective Link-Building Strategy For a WordPress Site


If you yearn to engage a massive audience, it can’t be done without potent SEO knowledge. But does it take to go the extra mile and master specific skills to reach this goal? Definitely not. Even when you are an SEO newbie or have just set up WordPress, you can effortlessly develop a robust link-building strategy to get your content ranked high on Google.

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Reason to Consider Webflow As Your CMS


In the ever-evolving landscape of website development, choosing the right Content Management System (CMS) for your company is a critical decision. Webflow has gained popularity as a robust and visually-driven CMS, providing a unique approach to web design and development since its inception in 2013. What is Webflow? When it comes to web design, tools that empower creativity and streamline the development process are highly sought after.