Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year.

B2B Marketing 59

B2B Marketing Planning Ideal Customer Profiles Demand Generation 59

Drew Neisser

NOVEMBER 17, 2023

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

B2B 52

B2B Branding Brand Identity B2B Marketing 52

SendX

NOVEMBER 17, 2023

Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.

Email Campaigns 366

Email Campaigns Campaigns Customer Surveys Process 366

Navigate the Channel

NOVEMBER 17, 2023

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.

Planning 123

Planning Tactics Marketing & Strategy Marketing 123

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

NOVEMBER 17, 2023

If you’re reading this, I’m pretty sure you know all about the useful features of Grammarly. From spelling and grammar checks to more advanced features like plagiarism detection and tone suggestions. While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. In this post, I’m going to present to you the 6 best Grammarly alternatives that you’ll want to check out once you’re done reading this guide.

Best Practices 126

Best Practices Planning Hubspot Content 126

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Make the time together count by developing the right sales meeting agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email.

Work Management 105

Work Management Marketing Management Planning Email Marketing 105

Martech

NOVEMBER 17, 2023

Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni

Paid Search Agency 97

Paid Search Agency Email Marketing Spending Brand Identity 97

Heinz Marketing

NOVEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing When “Four Thousand Weeks – Time Management for Mortals” by Oliver Burkeman came up as my Book Club assignment this month, I had mixed feelings. I’d heard of it, and have heard rave reviews, but honestly I wasn’t excited to read another productivity book. It’s not that productivity books are bad.

Spending 98

Spending Planning Work Management Paid Search Agency 98

Martech

NOVEMBER 17, 2023

Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 87

CMO Peer-to-peer Work Management Planning 87

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of numerous findings included in newly-published report data.

B2B Marketing 89

B2B Marketing Search Marketing B2B Planning 89

Content Marketing Institute

NOVEMBER 17, 2023

What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.

Branding 87

Branding Brand Identity Companies 87

33Across

NOVEMBER 17, 2023

eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across.

Emarketing 62

Emarketing Advertisements Advertising Trends 62

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research. And yet, somewhat surprisingly, the same piece of research found that 43% of business development teams do not see or use editorial content for sales enablement.

PR 62

PR Content B2B Sales Email Campaigns 62

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

illumin

NOVEMBER 17, 2023

The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters. Firstly, why is cross-channel advertising so important? In modern advertising there is an abundance of programmatic platforms available for audiences to choose from.

Multi-Channel 59

Multi-Channel Advertising Channels Mobile Advertising Marketing Strategy 59

Salesforce Marketing Cloud

NOVEMBER 17, 2023

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Work Management 59

Seismic

NOVEMBER 17, 2023

This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation. Seismic is honored to be recognized during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and our partnership with Microsoft Copilot for Sales.

Product 59

Product Advertising Agencies CRM Content 59

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it. What is ecommerce? It’s the online activities that bring such goods to your door.

eCommerce 59

eCommerce Work Management Marketing Management B2B Sales 59

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. But too often, organizations add new tech without considering the long-term implications, overloading the business with tools that don’t work for their needs. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations.

Efficiency 59

Efficiency Ad Building Budget Programs Planning 59

Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Many marketers don’t consider themselves “numbers people” (this marketer included), but like it or not, it’s a big part of the job. We’re expected to prove the value of our campaigns and strategies and we simply can’t do that without understanding data.

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing Attribution Multi-Touch Attribution 52

Huptech Web

NOVEMBER 17, 2023

In this upcoming WordCamp Ahmеdabad 2023, we’re proud to announce that we’ve taken on thе rolе of Silver Sponsors for this event. Bеing sponsors allows us to support furthеr and contribute to the WordPress community. But What Are WordCamps? WordCamps arе friendly mееt-ups organized by local communities for pеoplе who use or arе intеrеstеd in WordPrеss.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Planning Communities 52

Optinmonster

NOVEMBER 17, 2023

Are you looking for new ways to expand your revenue? If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Every year, thousands of eCommerce stores are launched globally. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Bluetext

NOVEMBER 17, 2023

In today’s world, if you own a business, you have a website. It is a way to showcase your products and services, but it also serves as a first impression to new users. It is important you put your best foot forward. The first step is determining the right CMS for your business. Drupal has emerged as one of the most popular CMS platforms in the world, allowing users to create compelling and dynamic websites.

CMS Development 30

CMS Development Paid Search Agency Marketing Management SEO 30

Valasys

NOVEMBER 17, 2023

If you yearn to engage a massive audience, it can’t be done without potent SEO knowledge. But does it take to go the extra mile and master specific skills to reach this goal? Definitely not. Even when you are an SEO newbie or have just set up WordPress, you can effortlessly develop a robust link-building strategy to get your content ranked high on Google.

Link Building 40

Link Building Marketing & Strategy Lead Scoring Lead Ranking 40

Bluetext

NOVEMBER 17, 2023

In the ever-evolving landscape of website development, choosing the right Content Management System (CMS) for your company is a critical decision. Webflow has gained popularity as a robust and visually-driven CMS, providing a unique approach to web design and development since its inception in 2013. What is Webflow? When it comes to web design, tools that empower creativity and streamline the development process are highly sought after.

CMS Development 20

CMS Development Budget Programs SEO Marketing Websites 20