Biznology

AUGUST 8, 2018

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. All the talk about agile marketing , analytics , and using “test and learn” methodologies to improve your marketing depends on data. But it’s a common trope to suggest that folks who opt for careers in marketing do so at least in part as a refuge from math, not as the main way they plan to spend their days

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Planning Psychographics Demographics Clickthrough 123

Act-On

AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

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Paid Search Agency ROI Marketing Companies 104

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. And in fact, personas are one of the hottest B2B topics searched for online.

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Buyer Personas Budget Programs Buying Cycle Deliverability 86

Marketing Insider Group

AUGUST 8, 2018

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There […].

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Social Media Statistics Social Marketing Media 229

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. .

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Product Zoominfo Forecasting Statistics 214

Marketing Insider Group

AUGUST 8, 2018

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group.

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PR Customer Surveys Social Media Social Marketing 128

Adobe Experience Cloud Blog

AUGUST 8, 2018

In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign , or how many likes a Facebook post got. Metrics like click-through rate, impressions, and reach are still important, but only to the extent that they can be connected to revenue and profit.

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Allocation Budget Programs Paid Search Agency Cost per Lead 92

Envy

AUGUST 8, 2018

There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. Where is the pot of golden MQLs at the end of the rainbow? See how CyberInt overcame their marketing challenges by turning to Marketing Envy for their inbound marketing needs.

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Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Ontraport

AUGUST 8, 2018

Amy Applebaum has helped tens of thousands of women, and a few men, across the globe break through the barriers that are inhibiting their success and happiness with her groundbreaking six-step process. She’s been featured on ABC, CNN, TLC, Dr. Drew, Martha Stewart’s Radio, Teen, Shape, Cosmo, Woman’s World, and the New York Times, among […].

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Business Barriers Features Process 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

AUGUST 8, 2018

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].

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Hubspot Social Marketing Advertising Agencies Campaigns 82

Kapost

AUGUST 8, 2018

The emerging industry of Artificial Intelligence (AI) has long been speculated about. But how will AI really change the business world as we know it? Specifically, how will it affect. The post How AI Will Shape the Future of B2B Marketing appeared first on Kapost Content Marketing Blog.

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Ontraport

AUGUST 8, 2018

"The very first customer management softwares were basically just digital Rolodexes. Although technology has evolved rapidly since then, many businesses still aren’t using their CRM software for much more than that. For their businesses to survive, entrepreneurs need their CRM strategy to evolve and to start collecting and leveraging data to build better relationships with customers.".

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CRM Software Ad Building Business 76

Acrolinx

AUGUST 8, 2018

Once upon a time, before clichés were clichés, they were colorful, inventive phrases that framed ideas in a new and interesting way. Over the years, however, they’ve been … Continue reading "16 Overused Words and Phrases and What to Say Instead". The post 16 Overused Words and Phrases and What to Say Instead appeared first on Acrolinx.

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Content Marketing Content Marketing 72

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

AUGUST 8, 2018

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns.

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Privacy Marketing AI Ethics Lead Ranking 63

Launch Marketing

AUGUST 8, 2018

Has your B2B organization been considering refreshing its website? Maybe it’s time to update to a new look and feel or perhaps your website’s architecture needs to be modernized to reflect the latest best practices for improving speed, mobile-friendliness and search engine optimization (SEO). Whatever the case, before you begin a redesign process for your B2B website, review and consider applying the following tips and best practices to set your new website up for success.

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Practices Marketing Websites Tips Top of Funnel 54

Hubspot

AUGUST 8, 2018

At one point or another in your career, you’ll encounter a manipulator. Unfortunately, people who use manipulative tactics to get what they want aren’t just in movies like The Devil Wears Prada -- they exist in real life, too. It’s often difficult to spot a manipulator. Manipulative behavior is inherently sneaky and dishonest. Perhaps your manager undermines you in meetings, but then tells you it’s necessary for your career growth.

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Work Management Ethics Tactics Course 61

Liveintent

AUGUST 8, 2018

MarTech Cube, a destination for marketers in the digital age dedicated to marketing technology and the people who buy, influence and consume MarTech around the world, recently featured Kerel Cooper, SVP of Product Marketing at LiveIntent in an interview. Kerel expounded on CMO challenges, the future of the martech market, its explosion across several categories and technology trends.

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CMO Mobile Advertising Mobile Marketing Advertisements 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. And while some of these lawmakers begged the question , "Are networks suppressing content from one stream of thought or another?" -- these days, there's another big question in the ether.

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Social Media Media Content Validation 56

Magisto

AUGUST 8, 2018

There are a lot of questions surrounding product photography and with more than 60 million “buyable pins” on Pinterest and 550 million people using Facebook Marketplace (according to our recent report ) you are really going to need to stand out with your digital marketing strategy. We are here to answer the biggest question – “ Where do I start?

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Product Amazon Paper Tips 45

Hubspot

AUGUST 8, 2018

It seems like bitcoin’s value is on a constant rollercoaster ride. After its share price skyrocketed to an all-time high of $19,346 on December 17, 2017 , it lost 33% of its value just five days later. By February 6, 2018, bitcoin’s share price plummeted to a low of $5,967 , losing over 69% of its peak value. But a month later in March, bitcoin seemed to be recovering: its share price shot up 92% to $11,432.

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Ad Exchange Amazon Pricing Price 53

Only B2B

AUGUST 8, 2018

The post appeared first on ONLY B2B.

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B2B Account Based Marketing Lead Generation Marketing Leads 80

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Allocadia

AUGUST 8, 2018

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Read more posts from this series. Cal Gibbons. Cal Gibbons is Marketing Systems Administrator at Land O’Lakes , an agricultural cooperative in the dairy industry with over 10,000 employees and over $14 billion in revenue.

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Planning Work Management Marketing Management Thought Leadership 40

MindFire

AUGUST 8, 2018

I hope you enjoyed the first installment of our new Customer Success Webinar Series. If you missed the webinar click on the link below and you can catch up now. We are really excited about launching this new customer resource… The post Client Success Webinar #1 appeared first on MindFire Studio Blog.

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Webinar Metrics Resources 40

Directive Agency

AUGUST 8, 2018

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, we’re going to talk about how you can do that for yourself or for your company.

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Long Tail Marketing Top of Funnel Product Paid Search Agency 40

AdSquare Audiences in Motion

AUGUST 8, 2018

Alongside our partners HERE Technologies, Experian, The Trade Desk, ibotta, and Twine Data, we once again gathered mobile programmatic pros, key decision makers from the biggest agencies and trading desks, as well as advertisers to highlight the importance of data quality and transparency and how can the industry face the rising challenges of data quality for programmatic advertising.

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Advertising Agencies Mobile Advertising Transparency Paid Search Agency 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ActiveDEMAND

AUGUST 8, 2018

How Specialized Automation Improves Return on Investment. Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when it comes to marketing, businesses stick to using standard marketing automation practices (email follow-ups, order notifications, campaign tracking, etc.) that everyone else is already using.

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Automation Marketing Automation Services Ideal Customer Profiles Marketing Management 40

EverString

AUGUST 8, 2018

Sometimes. The post How Intent Data Reveals the Bigger Picture appeared first on EverString.

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Intent Data Intent Account Based Marketing Effectiveness 48

Hubspot

AUGUST 8, 2018

Welcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So, as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down.

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