Go Beyond SEO

JUNE 28, 2021

Narrowing your market is a scary prospect. Why? You probably already know who your customers are, and the more people you reach, the more you sell. Here lies the rub. The broader your audience, the broader your messaging becomes. Your bandwidth needs to be able to handle all sorts of clients from all walks of life and realms of expertise. Because of all this, your leads end up taking a little longer to come in and the experience you want to provide isn’t what you’d like it to be.

Bandwidth 78

Bandwidth Barriers Sales Cycle Trust Marketing 78

Zoominfo

JUNE 28, 2021

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Content Marketing Institute

JUNE 28, 2021

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Tips 140

Tips Examples Brand Identity Branding 140

Zoominfo

JUNE 28, 2021

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. Our new chat product empowers sales and marketing teams to engage and convert prospects that visit their website in real-time through chatbot and live chat.

Zoominfo 147

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 147

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JUNE 28, 2021

In the most recent episode of the EE Voice podcast , Consultants Collective member consultant Sharon McIntosh and co-host Sharon Phillips welcome Kristen Garvey , VP of corporate communication at Waters Corporation , a specialty measurement company focused on improving human health and well-being through the application of high-value analytical technologies and scientific expertise.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Leadspace

JUNE 28, 2021

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. However, it’s often tough to know the root cause. Is it mistargeted content? Faulty targeting? Lack of personalization? Or maybe the overall positioning? For B2B salespeople, reaching out to a prospect at the wrong time or without the relevant information on hand can damage rapport and even break a deal.

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

DivvyHQ

JUNE 28, 2021

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Planning 120

Planning Marketing & Strategy Content Marketing Strategy 120

ConvertKit

JUNE 28, 2021

Everyone strives to reach their subscribers’ inboxes. Many factors determine deliverability—but it’s no secret that reputation is among the most important. So what can you do to fix a broken reputation? How can you know what your reputation is or if it needs improving? And what role does an ESP play in working email magic? Like most things with deliverability, the answers aren’t always straightforward, and often there’s no easy fix.

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.

Marketing Management 110

Marketing Management Facebook Social Media Buyer's Journey 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

JUNE 28, 2021

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Positioning 114

Positioning Brand Identity Branding Marketing & Strategy 114

Heinz Marketing

JUNE 28, 2021

By Sheena McKinney , Executive Assistant to President, Matt Heinz at Heinz Marketing. Everyone knows “It’s better to give than receive” and few would disagree (especially when you know who originated that phrase ). I originally posted this article some time ago when my dad was very near death. Now almost three years later and another Father’s Day in the books, I’m reflecting again on this idea of giving and receiving again.

Search Marketing 116

Search Marketing Resources Thought Leadership Best Practices 116

Bannersnack

JUNE 28, 2021

21 minutes read Picture this: sun, holiday, happy thoughts. A walk down a street with buildings full of history and all of them painted in soft pastels. You feel relaxed, without a care in the world. Even if they are associated with a delicate look, pastels can make a strong impression on people. Now imagine this feeling captured in ad visuals or other marketing campaign assets.

Design 98

Design Impressions Ads Campaigns 98

SmartBug Media

JUNE 28, 2021

As marketers, we’re likely always seeking out ways to do things faster, better, and more efficiently. When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. The mind-blowing knowledge they possessed allowed me to do just that—work better, smarter, and more efficiently in the platform in ways I’d never imagined.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandfolder

JUNE 28, 2021

Have there been instances where a section of people in your marketing team wasn’t aware of what the other team members were working on? That’s a sign of poor collaboration.

Efficiency 98

Efficiency Marketing 98

Benchmark Email

JUNE 28, 2021

Content marketing has proven to be a reliable way to grow your eCommerce store. Want to build awareness and generate leads for your store? Content marketing will help you do this at scale. Want to outdo your competitors and rank higher on Google? Look no further — it is your best bet. However, we’ve been… The post 4 eCommerce Content Marketing Strategies to Boost Sales appeared first on Benchmark Email.

eCommerce 97

eCommerce Marketing Strategy Marketing & Strategy Content Marketing 97

OnMessage

JUNE 28, 2021

Many business leaders have lost touch with a critical fact: The financial performance of your business is intrinsically linked to the strength and consistency of your corporate story. If your story is delivered inconsistently. financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience [.].

Business 97

Business 97

Square 2 Marketing

JUNE 28, 2021

How long does it take to see results from your search engine optimization (SEO) efforts? Even more so than in other areas of marketing, SEO often prompts questions about return on investment. And depending on your level of marketing sophistication, these questions can have a few different answers. Think of your SEO results like you’d think about a prognosis from a doctor.

SEO 96

SEO Search Marketing Optimization Marketing & Strategy 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadsRX

JUNE 28, 2021

We are happy to be included in Inc. magazine’s list of Best Workplaces for 2021 , a designation that AJ Brown, CEO and co-founder of LeadsRx, is proud of, yet not surprised by. “The recognition among Inc.’ s Best Places to Work is testament to the perseverance and resilience of LeadsRx employees during a very challenging time in our lives,” AJ said.

Multi-Touch Attribution 96

Multi-Touch Attribution Design Paid Search Agency Advertising Agencies 96

ConvertKit

JUNE 28, 2021

Pricing. Oh, pricing. It’s a word that strikes fear into the hearts of side-hustlers and seasoned creators alike. Making the leap between creating free content and monetizing your work isn’t always easy—and choosing the right amount to charge is never easy. For most creators, taking the first step into monetization is always met with the most paralyzing question— how do I price this?

Pricing 96

Pricing Price Barriers Communities 96

Search Engine Journal

JUNE 28, 2021

Google suggests the presentation of a business’s website may impact search visibility if it doesn’t meet a certain expectations for quality. The post Google Suggests A Site’s Appearance Can Impact Rankings appeared first on Search Engine Journal.

Google 94

Google Marketing Websites SEO 94

Hubspot

JUNE 28, 2021

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. According to data from McKinsey , most consumers were more conscientious about purchases than before the pandemic. Because of this, most households primarily budgeted around essential products and services. But, now, as economies begin to swiftly reopen following mass vaccinations, business owners and marketers might also be wondering what this could mean for the next year of

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

JUNE 28, 2021

YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time. The post YouTube’s 5 Tips to Help Smaller Channels Grow appeared first on Search Engine Journal.

Advertising Channels 88

Advertising Channels Tips Youtube Ad Building 88

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Search Engine Journal

JUNE 28, 2021

Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets. The post Google Tests Seller Ratings in Organic Search appeared first on Search Engine Journal.

Organization 82

Organization Google Features Business 82

Hubspot

JUNE 28, 2021

There are a few things in life that can earn you that "official" status. For me, it's anytime I see someone with a blazer or suit. I think " Oh, that person is definitely handling business today. " Probably because in Miami, the only time anyone subjects themselves to multiple layers in this heat is for official business. Online, a verification badge gives you some official points.

Domain 99

Domain Godaddy Features Phishing 99

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Search Engine Journal

JUNE 28, 2021

Learn how to use GMB attributes to optimize your local listings and drive more business from Google My Business. The post The Complete Guide to GMB Attributes for Local SEO appeared first on Search Engine Journal.

SEO 80

SEO Google Optimization Business 80

Optinmonster

JUNE 28, 2021

Do you want to alert customers when your products are low in stock to encourage them to buy more quickly? Low stock alert apps help you set up attractive notifications to let customers know about popular products. This creates a sense of FOMO (fear of missing out) and urgency, so customers will be motivated to make their purchase before the item is off your shelves.

Best Practices 75

Best Practices Work Management Marketing Management Urgency Marketing 75

Search Engine Journal

JUNE 28, 2021

Local SEO is one of the best marketing tools to get your business noticed in local search. Increase rankings, traffic, and leads with this guide. The post How to Create a Winning Local SEO Strategy for Your Business appeared first on Search Engine Journal.

SEO 79

SEO Marketing & Strategy Lead Scoring Lead Ranking 79