Content Marketing Institute
MAY 18, 2022
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.
KoMarketing Associates
MAY 18, 2022
Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.
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Zoominfo
MAY 18, 2022
Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zoominfo
MAY 18, 2022
Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 18, 2022
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.
Zoominfo
MAY 18, 2022
Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. It’s pretty easy to imagine how it happens. Maybe a company trying to retain talent offers a bigger title — but not all the responsibilities and pay that should follow. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role.
Search Engine Journal
MAY 18, 2022
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.
Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year , with total revenues of $39.5 billion. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 18, 2022
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.
Martech
MAY 18, 2022
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then repurpose and mix and match depending on the audience and the channel,” said Petra Tant, VP, product management, content cloud for content software comp
Search Engine Journal
MAY 18, 2022
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal.
Martech
MAY 18, 2022
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
MAY 18, 2022
TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Search Engine Journal
MAY 18, 2022
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first on Search Engine Journal.
Litmus
MAY 18, 2022
At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. 9 in 10 marketers believe personalization is imperative to overall business strategy. 80% of customers are more
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
HG Data
MAY 18, 2022
Cultivating Curiosity and Delivering Predictability HG Insights’ VP, Marketing Ed Locher was recently featured on the Marketing Trends podcast, the leading podcast for all things marketing, hosted by Jeremy Bergeron, Head Of Strategy at Mission.org. The Marketing Trends podcast features interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field sharing war … The post Podcast: Cultivating Curiosity and Delivering Predictability appeared first on HG I
SendGrid
MAY 18, 2022
Understanding bounce & block classifications can help improve your email deliverability. Learn how to get the data insights you need. The post Bounce & Block Classifications Now in Event Webhook appeared first on SendGrid.
Optinmonster
MAY 18, 2022
Do you want to use geotargeting in WordPress to improve the customer’s experience and your conversion rates? Geolocation targeting is an effective way to personalize your website content based on where a user is located. The more targeted offers and information you can show users, the more likely they’ll be to subscribe or purchase. In this definitive guide, we’ll show you how to start growing your business with geotargeting in WordPress.
SendGrid
MAY 18, 2022
As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns. But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ActiveDEMAND
MAY 18, 2022
A measurement plan is a marketing document created to help define how marketing KPIs will be measured. It should help with web and non-web analytics. The document should be created after KPIs are already established but you might just stumble across some new ones as you build the measurement plan. You can choose to detail how you’ll measure KPIs and you can even outline how you’ll measure less important metrics here as well.
Buffer
MAY 18, 2022
At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To grow, focus on doing less.
The Lead Agency
MAY 18, 2022
After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching.
Liveintent
MAY 18, 2022
As publishers seek new ways to drive revenue and personalize audience experiences, one strategy stands above the rest: email monetization. Despite those pesky murmurs of newsletter subscription fatigue , email engagement is stronger than ever. Over 4.2 billion people worldwide use email — with that number expected to reach 4.5 billion by 2025. And consumers prefer to hear from retailers via email — even more than via smartphone apps, social platforms, or text messages.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Lead Agency
MAY 18, 2022
After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching.
TowerData
MAY 18, 2022
It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about. While some people love the process of choosing a destination, the hotel and other aspects of a getaway, it can also feel like information overload—especially when the hopeful traveler visits 38 travel sites , on average, before booking.
ClearVoice
MAY 18, 2022
Search intent is a crucial component of SEO that doesn’t get the attention it deserves. Search intent pertains to the reason why a user searches the web. By understanding search intent, marketers can create intent-based content that perfectly aligns with the audience’s short-term goals. Otherwise, there may be a mismatch between their expectations and the information provided by the content.
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