Tue.Feb 20, 2024

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Finding the Right Email Newsletter Frequency

SendX

Do you know that 77% of email marketers have witnessed a significant change in email engagement over the last year? It is proof of how powerful email newsletter campaigns are.

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Beyond Discovery: 8 Steps for Applying Business Insights

Vision Edge Marketing

By 2025, an amazing 463 exabytes of data will be created worldwide daily. Deriving significant, actionable, business insights from all of that data is challenging but crucial. Insights are essential for swift and confident decisions, innovation , and profitable growth. McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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My 5 Favorite Ahrefs Use Cases for Content Marketers

Ahrefs

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t).

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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies. Such an approach enables companies to reach their audience where they’re most active.

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How to survive (and learn from) email marketing mistakes

Martech

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

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From Inbox to Income: Enhancing Sales with Email Marketing

Benchmark Email

Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B? In this article, I’ll guide you through the nuances of crafting compelling… The post From Inbox to Income: Enhancing Sales with Email Marketing appeared first on Benchmark Email.

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Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Content Marketing Institute

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to craft killer CTAs that convert B2B prospects

Martech

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

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Sunsetting Third-Party Cookies: A Look at Browser Trends and Revenue Implications

RebelMouse

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. Third-party cookies, which are small text files designed to make it easy for sites to identify visitors and their browsing habits, have been on the chopping block for years.

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Behind the Scenes: How Litmus Uses Live Polls in Litmus Personalize

Litmus

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI).

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7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Brandwatch Marketing

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Authenticity Lost When AI Enters The Narrative?

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. It’s no surprise that Merriam-Webster’s 2023 word of the year was “authentic.” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products.

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Walmart buys TV maker Vizio to boost ad revenue

Martech

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.

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7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Brandwatch Marketing

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.

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The war on DEI is hitting marketing and hurting business

Martech

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Empowering and Transforming Digital Marketing with AI

Stevens & Tate

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

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The universal digital marketing audit

Velocity Partners

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me. Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on t

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Apple's Ferret: A Game Changer for Customer Experience AI?

CMSWire

Apple's Ferret is set to transform customer experience AI, with spatial referencing tech and potential for mobile integration. Continue reading.

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Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Future of Lead Generation With AI in Webinars

CMSWire

Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle. Continue reading.

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The Top 10 Sales Metrics You Must Be Tracking in 2024 (Part 2 of 2)

Square 2 Marketing

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier. If you missed the first part of this article, here’s a link to part 1. As a refresher, the first five metrics included sales cycle in days, the conversion rate of sales-qualified leads (SQLs) to sales opportunities, the conversion rate for sales opportunities to propo

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz.

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Sustainable Website Design for a Better Environment

CMSWire

Vitaly Friedman shares his opinion on Web bloat and environmental waste. Continue reading.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Beyond Names: Discovering the Power of Enriched B2B Database

Lake B2B

Introduction In the rapidly evolving landscape of B2B marketing, having a robust database is no longer just about names and contact details. It’s about leveraging the power of enriched data to fuel targeted marketing strategies and drive data-driven decision-making. In this blog, we’ll discover the benefits of B2B data enrichment and explore the impact of […] The post Beyond Names: Discovering the Power of Enriched B2B Database appeared first on Blog.

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Michelle Cirocco, Recognized at Televerde & Televerde Foundation

Televerde

Previously published in Phoenix Business Journal Michelle Cirocco’s transformative journey at Televerde started during her 7-year sentence at Arizona Women’s Prison, leading to a remarkable 25-year career. Her ascent from sales to Chief Impact Officer showcases her dedication and versatility. Michelle advocates for incarcerated women and promotes the value of second chances in the business community.

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Captivate your B2B customers with compelling content!

Exo B2B

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That’s why I’ve consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the B2B world, the buying process is often long and involves several decision-makers with changing priorities.