SendX

FEBRUARY 20, 2024

Do you know that 77% of email marketers have witnessed a significant change in email engagement over the last year? It is proof of how powerful email newsletter campaigns are.

Newsletter 221

Newsletter Email Marketing Campaigns Marketing 221

Vision Edge Marketing

FEBRUARY 20, 2024

By 2025, an amazing 463 exabytes of data will be created worldwide daily. Deriving significant, actionable, business insights from all of that data is challenging but crucial. Insights are essential for swift and confident decisions, innovation , and profitable growth. McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent.

Business 187

Business Correlation Validation Allocation 187

Salesforce Marketing Cloud

FEBRUARY 20, 2024

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t).

Content Marketing 133

Content Marketing Content Marketing & Strategy Marketing 133

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 117

Email Marketing Planning Work Management Paid Search Agency 117

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Case Study 110

Case Study Case Studies Storytelling Studies 110

CMSWire

FEBRUARY 20, 2024

Vitaly Friedman shares his opinion on Web bloat and environmental waste. Continue reading.

Design 110

Design Marketing Websites Opinions 110

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI).

Marketing AI 106

Marketing AI Personalization Newsletter Creativity 106

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

CMSWire

FEBRUARY 20, 2024

Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle. Continue reading.

Webinar Metrics 106

Webinar Metrics Lead Generation Generation Marketing Qualified Leads 106

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. It’s no surprise that Merriam-Webster’s 2023 word of the year was “authentic.” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products.

Storytelling 104

Storytelling Transparency Trust Marketing Opinions 104

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me. Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on t

Paid Content 104

Paid Content Paid Search Agency Lead Ranking Planning 104

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

RebelMouse

FEBRUARY 20, 2024

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. Third-party cookies, which are small text files designed to make it easy for sites to identify visitors and their browsing habits, have been on the chopping block for years.

Cost Per Thousand 98

Cost Per Thousand Trends Impressions Advertising 98

Benchmark Email

FEBRUARY 20, 2024

Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B? In this article, I’ll guide you through the nuances of crafting compelling… The post From Inbox to Income: Enhancing Sales with Email Marketing appeared first on Benchmark Email.

Email Marketing 98

Email Marketing Advertising Benchmark Social Media Marketing 98

CMSWire

FEBRUARY 20, 2024

Apple's Ferret is set to transform customer experience AI, with spatial referencing tech and potential for mobile integration. Continue reading.

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Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.

Paid Search Agency 93

Paid Search Agency Buy Ads Amazon 93

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.

Social Media 92

Social Media Budget Programs Tools Media 92

Martech

FEBRUARY 20, 2024

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.

Business 93

Business Paid Search Agency Work Management Sample 93

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.

Social Media 82

Social Media Budget Programs Tools Media 82

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

chiefmartech

FEBRUARY 20, 2024

It’s that time of the year. The Northern hemisphere looks forward to spring. The Southern hemisphere looks forward to fall. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023.

Aggregators 74

Aggregators Communities User-Generated Content Vendors 74

Hubspot

FEBRUARY 20, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It doesn’t matter how frequently you call prospects or how many years you’ve been in sales, you’ll always feel some anxiety before you dial — and that’s a good thing. If you’re nervous, you’re taking it seriously. Anxiety only becomes a problem when it impacts your ability or willingness to call.

Telemarketing 74

Telemarketing Conference Hubspot Education 74

Square 2 Marketing

FEBRUARY 20, 2024

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier. If you missed the first part of this article, here’s a link to part 1. As a refresher, the first five metrics included sales cycle in days, the conversion rate of sales-qualified leads (SQLs) to sales opportunities, the conversion rate for sales opportunities to propo

Sales Qualified Leads 72

Sales Qualified Leads Sales Cycle Conversion Rate Custom Publishing 72

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

Social Media 71

Social Media Youtube B2B Training 71

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Lake B2B

FEBRUARY 20, 2024

Introduction In the rapidly evolving landscape of B2B marketing, having a robust database is no longer just about names and contact details. It’s about leveraging the power of enriched data to fuel targeted marketing strategies and drive data-driven decision-making. In this blog, we’ll discover the benefits of B2B data enrichment and explore the impact of […] The post Beyond Names: Discovering the Power of Enriched B2B Database appeared first on Blog.

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B2B B2B Marketing Contact Marketing Contacts 59

Lusha

FEBRUARY 20, 2024

Did you know that over 90% of sales emails end up getting ignored? Don’t let your outreach end up in the trash with the rest of them. Instead of giving up when the going gets hard, check for simple mistakes in your outreach strategy that might be sabotaging your success. Read on to discover the top 10 email cadence mistakes you should avoid. 1. Underestimating subject lines We all get a ton of emails, so you know how it goes.

Ideal Customer Profiles 59

Ideal Customer Profiles Touchpoints Outreach SMB 59