sagefrog
FEBRUARY 7, 2024
The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.
Launch Marketing
FEBRUARY 7, 2024
Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products.
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SendX
FEBRUARY 7, 2024
Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to strike that delicate balance between informative and not intrusive.
Spiralytics
FEBRUARY 7, 2024
We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.
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Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete
Sprout Social
FEBRUARY 7, 2024
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
FEBRUARY 7, 2024
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.
Martech
FEBRUARY 7, 2024
I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.
Top Rank Marketing
FEBRUARY 7, 2024
For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content.
CMSWire
FEBRUARY 7, 2024
In the Experience ’24 conference’s opening keynote, Medallia leaders announced four new features enabled by generative AI. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
FEBRUARY 7, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience.
CMSWire
FEBRUARY 7, 2024
Upskill, shake a tail feather and network at these top customer experience conferences in 2024. Continue reading.
Litmus
FEBRUARY 7, 2024
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every Litmus plan , to help you embrace this new era of email with open arms: Litmus Email Guardian monitors and protects all of your most important emails Litmus Pe
CMSWire
FEBRUARY 7, 2024
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs. Continue reading.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Choozle
FEBRUARY 7, 2024
In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. Economic bifurcation has given rise to two distinct cohorts – the discerning “Have Mores” and the cost-conscious “Have Lesses.” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands.
CMSWire
FEBRUARY 7, 2024
Should we penalize a chatbot for doing what all human beings do? Continue reading.
chiefmartech
FEBRUARY 7, 2024
Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.
The Freeman Company
FEBRUARY 7, 2024
National Retail Federation's annual event, Retail's Big Show, can inspire brands to design more effective and enticing exhibits.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Martech
FEBRUARY 7, 2024
As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser.
MarketMuse
FEBRUARY 7, 2024
In this webinar, experts share tips on maximizing ad revenue through data-driven content strategy, keyword analysis, and effective ad optimization techniques.
Content Marketing Institute
FEBRUARY 7, 2024
Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.
Strategic-IC
FEBRUARY 7, 2024
Have you heard of an ABM Center of Excellence ? Do you know what an ABM CoE is (that's how it's often referred to)? A repository of best practices? A means to disseminating insights and effective ABM strategies? An aid to streamlining campaigns – and the continuous refinement of your ways of working? An ABM Center of Excellence (CoE) is all of these things and more.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Goodish Agency
FEBRUARY 7, 2024
You will learn how to set up GA4 on Shopify and WooCommerce. We'll also cover how to use GTM for more advanced tracking. These tools can give you important.
Content Science Review
FEBRUARY 7, 2024
Discover six content trends for 2024. Learn the impact of digital disruption, political extremism, generative AI, and more on content challenges and opportunities.
Go Beyond SEO
FEBRUARY 7, 2024
In today’s digital landscape, having a solid online presence is crucial for the success of any business. And one key aspect of achieving that is search engine optimization (SEO). While many are familiar with the basics of SEO, we specifically need to recognize our technical SEO service. Technical SEO focuses on the technical elements of a website that can affect its visibility on search engines.
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied. It’s important to note that data privacy is different from data security.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Anteriad
FEBRUARY 7, 2024
The post How intent data enhances programmatic ads appeared first on Anteriad.
Exo B2B
FEBRUARY 7, 2024
Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.
Metadata
FEBRUARY 7, 2024
Obtaining G.O.A.T status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Full stop. Product adoption is the lifeblood of your business and your bottom line. In fact, research conducted by Frederick Reichheld of Bain & Company, who’s also responsible for creating the Net Promoter Score (NPS), found nearly a decade ago that a 5% increase in retention can increase profits by 25-95%.
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