sagefrog
FEBRUARY 7, 2024
The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.
Launch Marketing
FEBRUARY 7, 2024
Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products.
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SendX
FEBRUARY 7, 2024
Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to strike that delicate balance between informative and not intrusive.
CMSWire
FEBRUARY 7, 2024
Should we penalize a chatbot for doing what all human beings do? Continue reading.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Ahrefs
FEBRUARY 7, 2024
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
Sprout Social
FEBRUARY 7, 2024
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.
Spiralytics
FEBRUARY 7, 2024
We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.
CMSWire
FEBRUARY 7, 2024
In the Experience ’24 conference’s opening keynote, Medallia leaders announced four new features enabled by generative AI. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
FEBRUARY 7, 2024
I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.
CMSWire
FEBRUARY 7, 2024
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs. Continue reading.
Top Rank Marketing
FEBRUARY 7, 2024
For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content.
Martech
FEBRUARY 7, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Litmus
FEBRUARY 7, 2024
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every Litmus plan , to help you embrace this new era of email with open arms: Litmus Email Guardian monitors and protects all of your most important emails Litmus Pe
Martech
FEBRUARY 7, 2024
Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and their message is loud and clear: Stop interrupting and start listening. Consumer behavior tells you what information they’re looking for. The brands that pay attention and address those needs will build long-term trust.
Sprout Social
FEBRUARY 7, 2024
Your business’s success hinges on several factors, one crucial element is your ability to understand and adapt to your competitors. Responding effectively to their strategies can make all the difference in propelling your business forward. According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success.
The Freeman Company
FEBRUARY 7, 2024
National Retail Federation's annual event, Retail's Big Show, can inspire brands to design more effective and enticing exhibits.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Choozle
FEBRUARY 7, 2024
In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. Economic bifurcation has given rise to two distinct cohorts – the discerning “Have Mores” and the cost-conscious “Have Lesses.” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands.
Content Marketing Institute
FEBRUARY 7, 2024
Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.
Martech
FEBRUARY 7, 2024
As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser.
chiefmartech
FEBRUARY 7, 2024
Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Anteriad
FEBRUARY 7, 2024
The post How intent data enhances programmatic ads appeared first on Anteriad.
MarketMuse
FEBRUARY 7, 2024
In this webinar, experts share tips on maximizing ad revenue through data-driven content strategy, keyword analysis, and effective ad optimization techniques.
Goodish Agency
FEBRUARY 7, 2024
You will learn how to set up GA4 on Shopify and WooCommerce. We'll also cover how to use GTM for more advanced tracking. These tools can give you important.
Content Science Review
FEBRUARY 7, 2024
Discover six content trends for 2024. Learn the impact of digital disruption, political extremism, generative AI, and more on content challenges and opportunities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Strategic-IC
FEBRUARY 7, 2024
Have you heard of an ABM Center of Excellence ? Do you know what an ABM CoE is (that's how it's often referred to)? A repository of best practices? A means to disseminating insights and effective ABM strategies? An aid to streamlining campaigns – and the continuous refinement of your ways of working? An ABM Center of Excellence (CoE) is all of these things and more.
Go Beyond SEO
FEBRUARY 7, 2024
In today’s digital landscape, having a solid online presence is crucial for the success of any business. And one key aspect of achieving that is search engine optimization (SEO). While many are familiar with the basics of SEO, we specifically need to recognize our technical SEO service. Technical SEO focuses on the technical elements of a website that can affect its visibility on search engines.
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied. It’s important to note that data privacy is different from data security.
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